Personnel of qualitative check of factory of milk powder of gentleman happy treasure is detecting milk powder quality. Data picture
Jun Lebao grass.
Initiate " two industries pattern " and " 4 world-class " standard, execute monitoring of character of entire industry catenary to table from grass
On the wall of factory of milk powder of happy in gentleman treasure, having two catchphrase is marked very: One is " in letting each, the child can drink the country on the world top class good milk powder " , another is " what we can do only is best, have no alternative because of us " .
Roll out milk powder of the first canister to rise from 2014, wei Lihua of president of lacteal trade group gives Jun Lebao him, to Jun Lebao milk powder stands below " military orders shape " -- do only best, do not leave ground for retreat. For this, the Heibei of the ground that he chooses to breed in China course of study falls produces infant powdered milk, hold to continue to use " Jun Lebao " the brand will name.
To come true " the world top class good milk powder " target, initiate of gentleman happy treasure " two industries pattern " and " 4 world-class " standard, accomplish arrive from grass monitoring of mensal character of entire industry catenary. Drive in character strategy below, battalion of milk powder of gentleman happy treasure closes year all add fast more than 100% , make the brand of homebred milk powder of market of the first current HongKong and Macow.
World-class standard defines good milk powder
2012, wei Lihua of president of group of trade of milk of gentleman happy treasure packs institute mission to attend to Germany along with China exhibit meeting, with travel personnel the one act in milk powder of local drugstore scare buying lets his for a long time cannot calm. After going back to the motherland, wei Lihua disregards family and colleague to object, offer a bold think of a way -- should use " Jun Lebao " the name produces powdered milk, and must be in Shijiazhuang this thing make it.
"I must do lacteal line of business, give Heibei figure of a face. " to achieve this one goal, wei Lihua placed two words to Jun Lebao milk powder, one is " in letting each, the child can drink the country on the world top class good milk powder " , another is " what we can do only is best, have no alternative because of us " .
To make " the world top class " good milk powder, initiate of milk powder of gentleman happy treasure " two industries pattern " : It is entire industry catenary charges pattern oneself, plant namely, raise, add unifinication of entire industry catenary to have oneself, accuse oneself, ensure safety of raw material grandma is at ease; 2 it is to use " 4 world-class " standard, production goes out " world-class " good milk powder.
Jun Lebao " 4 world-class " the standard includes: It is to build modern grass oneself, suckle standard of index excel European Union, United States, Japan formerly; 2 it is actor choosing whole world top class supplier, with Irish KERRY, Holand royal Di Siman, Israel precedes the strategy such as grease cooperates; 3 it is the factory with construction banner whole world, with international top-ranking technological equipment does infant milk powder; 4 it is to introduce IFS of standard of BRC of standard of food safety whole world and international food safety double management system.
The acme that depends on pair of product quality is gone after, this year in May, behead of Jun Lebao milk powder obtains world food quality to judge gold prize of congress of ancient bronze mirror.
Canal of entire industry catenary accuses quality safety
To ensure milk powder character, jun Lebao still built to arrive from grandma source the canal of entire industry catenary of finished product controls a system.
According to Jun Lebao ministry of career of animal husbandry of lacteal trade group carries out general manager Hou Xinfeng to introduce, suckle quality on the safe side formerly to ensure, milk powder uses Jun Lebao to have grandma cause oneself entirely, build in and other places of Heibei, Jiangsu, Henan at present have 9 large modern grazing land, quantity of milk cow amount of livestock on hand amounts to 35 thousand.
In grass of county of gentleman happy Bao Wei, country of blessing of field long the Kingdom of Wei believes to care an ox only attentively, ability accomplishs healthy ox to produce healthy milk. The cowhouse here is used medicinal powder column style freedom is collected feed, blow body of cistern of drink of mucky forklift, constant temperature, ox lie in bed of disjunctive type ox, automatically to brush wait for equipment, the oldest rate makes sure milk cow easy is measurable. Jun Lebao still is executed to all sorts of feed complete member, whole process, all-around " 3 complete " administrative pattern, before all raw material want a course to enter, detect after hind of examine and verify, memory, realize quality index whole journey but date from.
In this mode management falls, jun Lebao suckles gross of source bacterium colony under 20 thousand CFU/ml, average protein content is achieved 3.45% , all excel is Euramerican raw milk index. Be in factory of milk powder of source of Mr Jun Lebao, classics of these high quality raw milk are fast after refrigeration, through closing conduit enters grandma car directly, milk powder can be made inside 24 hours.
Jun Lebao breeds Liu Senmiao says general manager of department of career of trade group vice president, milk powder, the consumer that often chooses milk powder of gentleman happy treasure can discover milk powder grain is big, deliquescent fast, do not precipitate, do not hang a wall, because milk powder uses Jun Lebao,this is wet craft, undertake below condition of bright grandma liquid state all sorts of raw material mix, again dusting of classics high temperature is dry wait for working procedure reductive into farinaceous, can assure all sorts of nutrition elements to mix even.
Homebred milk powder obtains an international market to approbate
Depend on " world-class " character, jun Lebao milk powder also obtained the approbating of more consumer. 2014, milk powder of gentleman happy treasure appears on the market the first year to be in day cat " double 11 " milk powder is obtained in the activity kind sales volume the first, surmount foreign brand first on behalf of homebred milk powder. On August 8, 2016, jun Lebao milk powder announces to enter Hong Kong market, open the first pace of strategy of its brand internationalization, by course of study inside praise for " a when homebred infant recipe breeds pink restores exit important sign " .
Wei Lihua says, want to sell Hong Kong Jun Lebao powdered milk, it is to confirm the safety of Jun Lebao milk powder and tone on one hand, 2 it is to be able to pass southeast Asia of radiate of Hong Kong market, then dilate goes to Australia and even Europe. "Internationalization is a long way, need accumulates a brand ceaselessly with accredit, build accredit to need character to make. Build accredit to need character to make..
Haven only a year, sales volume of Jun Lebao milk powder achieves 60 thousand canister, goods is worth more than 12 million HK dollar. August 2017, jun Lebao milk powder lands Macao market, the close check that passed Macao government and " be the same as mark with the line coessential " 3 with attestation, become the homebred milk powder of market of HongKong and Macow of current and exclusive travel.
This year in Feburary, tripartite of Hong Kong detects orgnaization " the silver in water " the 16 infants powdered milk that to Hong Kong drug-store, Mu Ying inn sells undertakes detecting, milk powder of gentleman happy treasure is obtained " small fish is measured in person " highest and safe grade " green Yu Xunzhang " .
"This is the market of image of brand of happy to gentleman treasure affirm again. " Wei Lihua says, "Jun Lebao is certain from beginning to end, starting a brand is a process that accumulates ceaselessly, credit, science is very important, do each pace to want hardheaded, perserve, let card of home made product have dominant effect in the market hard. Let card of home made product have dominant effect in the market hard..
The enterprise is panoramic
Jun Lebao breeds trade group held water 1995, own 9 16 factories, large modern grazing land, sale broke through 10 billion yuan 2017, the 4th is resided in the whole nation. The travel that it is carry out " China of good milk powder is built " the industry wishs scene, mode of catenary of entire industry of initiate of milk powder of gentleman happy treasure and " 4 world-class " standard, become global head home to pass the lacteal look forward to of BRC A+ top class attestation, also be first current harbor, bay the brand of homebred milk powder of the market, obtain the superlative degree to fasten safe grade in Hong Kong.
Product aesthetic
In produce learn to grind below cooperative setting, according to the achievement of research and development of orgnaization of scientific research of domestic and international much home, jun Lebao was developed " comfortable " milk powder of series infant recipe, the protein from inside improving recipe milk powder, lactose, grease proceed with of 3 big crucial nutriment, promote infant intestines and stomach health and comfortable sex.
Enterprise craftsmanship annals
In April 2014, milk powder of recipe of Jun Lebao's infant appears on the market.
In July 2015, course of study of person of the same trade of whole world of milk powder of gentleman happy treasure adopts standard of food safety whole world first times (BRC) A+ top class attestation.
In August 2016, jun Lebao milk powder lands Hong Kong market successfully to sell.
In August 2017, jun Lebao milk powder lands Macao market to sell, become the homebred milk powder of market of first travel HongKong and Macow.
In Feburary 2018, milk powder of gentleman happy treasure passes tripartite to detect independently in Hong Kong orgnaization small fish is measured in person examine, obtain highest and safe grade " green Yu Xunzhang " .
In May 2018, the summit of quality of 2018 year IQS that B.I.D of organization of assess of international authority quality holds in new York is met and award prize on congress, jun Lebao breeds trade group serves as exclusive enterprise of a China has the honor to win a peak to be able to be issued " international quality management is outstanding with innovation diamond award " .
This edition is interviewed and write / Guo Tie of reporter of new capital newspaper
