Overturn traditional shopping Jiesuning 818 main " combustion " Zhang Jindong: I also am to light

This year have been Zhang Jindong is made " 818 have a fever section " the 6th year. Successive big thrust of 6 years is wide had let this day of 818 compare a shoulder gradually double 11, become surveyor's pole of shopping division of business of another big cable. Last year, su Ning accuses a group president Zhang Jindong to raise wisdom clearly for the first time retail concept, after through a year much whole trench sends thrust to go, this year 818 can be examine " wisdom is retail big development strategy " a of this pace chess important " assessment " .

And what this piece of exam paper also gives out is special " light " -- 18 days of before dawn 0:47, whole trench sale had exceeded round-the-clock on August 18, 2015; Only one hour, su Ning goes all out buy break through 1 million sheet; In nearly 25 days, order of Su Ning whole trench grows 155% , su Ning buys APP easily successive apple of 9 days of bully a list of names posted up uses commodity the first. Zhang Jindong is well-content to this piece of report, praise energetically on late on August 18 Qing Gongyan: "At the moment, our headquarters is super city burning a guest. Suffer everybody's infection, tonight, I feel I also became to light a guest, it is to be a hero like you and light light a guest! It is to be a hero like you and light light a guest!!

? Zhang Jindong is reviewing this second 818 have a fever express when the section: "This is true give priority to with me, the activity that breaks through ego, it is the red-letter day of the whole people that allows an user to experience wisdom is retail. We emphasize all the time, 818 not be to have a fever shopping section, have a fever however section, just do not let everybody shop, below the times trend that should upgrade in consumption however, let user and us cause resonance on mental value. " it is reported, have a fever this section made a series of with great quantity " exceed city burning a star " , " number one buys the home " , " interstellar home " retail setting consumes the wisdom that the big movement that wait goes to realizing Zhang Jindong to allude all the time of mode upgrade.

? Be in before on July 27, su Ning is made in Nanjing those who gave to cover an area of 10000 of smooth rice " city burning a guest " , retail new DEMO experiences the wisdom that waits for many module true condition to make setting interconnection with taking a joy inn, this is Zhang Jindong turns into setting interconnection by the tentative idea actual one big breakthrough. In those days, su Ning is already premonitory: "This summer, leave thoroughly shopping division of pure cable business, su Ning should use wisdom retail new setting, plow retail land " . On August 17 late, su Ning is bought easily will obtain after experiment of this in advance a large number of attention and reputably city burning a guest upgrades for " exceed city burning a star " , wait for be born of 12 cities synchronism in Beijing, Shanghai, Nanjing, Guangzhou.

? This exceeds large outdoors future city high-definition lumen is used on the exterior umbriferous technology, whole modelling Yuan Wangru is the same as " bolide " , behaved Su Ning 818 " light " gist. Super- wisdom is set inside city burning a star retail, super- light a hero two aves area, and with extremely highway of guest park, science and technology, mysterious night fair setting of 3 big themes, whole provides innovation future to feel extremely. Allude to realize Zhang Jindong " cause resonance with consumer " , su Ning more with China for, Yilaikesi, beautiful wait for more than 100 brands to cooperate, the community on will fictitious line is in " exceed city burning a star " be born, let a client can be obtained buy experience sense actually. The experience feeling content that leaves the line again feeds back a line to go up to be outputted into travel content, each other of implementation crewel discharge is connected.

? This year the fever of Nanjing headquarters nocturnal evening party is named to be " number one buys the home to have a fever night " , "Number one buys the home " the content of frequency of brand-new and mobile nearsightedness that announces to roll out on 818 news briefings before Su Ning namely guides buy platform product, the star net with its current and popular market is red, direct seeding, short video is an organic whole, union explodes retail sheet tastes the paragraph, let a favourite by sb in power undertake nearsightedness frequency is created. Zhang Jindong still asks to be in 818 during hold " number one buys a challenge " , no matter person of star, element, a favourite by sb in power can sign up,attend, involve category to incorporate United States makeup, Mu Ying, dress, living household, abroad buy, mobile phone number, content is covered extensive. The setting consumption that he emphasizes all the time is in " number one buys the home " on had rich content infuse, finished the discharge each other below the line on the line to connect, implementation most light the season that take money.

Be in what area piece catenary heats up greatly this year, su Ning also rolls out product of catenary of first area piece " interstellar home " . Follow the strategic thought with retail wisdom of piece of Internet of innovation of the Near East, make home of a fictitious zoology, perforative user garment, feed, live, the behavior value catenary of travel, whole trench, whole modes of life and relation to their environment, entire industry. Simple for it is one is based on Suningsheng of state sale system " dig mine " kind game of area piece catenary, implementation data, discharge changes now.

? This a series of overturning all sorts of lights " to give priority to a problem with " new activities below the line of pattern of shopping part of sales promotion of traditional cable business and play a way, broke consumer to buy the traditional acknowledge of the experience to commodity, it is Zhang Jindong guides Su Ning to carry out wisdom in strategy of retail big development, compose builds the practical aspect of concept of new spending setting to show. Mention finally in the 818 speeches on Qing Gongyan as Zhang Jindong: "Sea cleans out Shafang to show true gold instinctive quality. Change quickly in the industry the more when, compare the hour of the details that spells a business and fight the more. " innovation, overturn, bold attempt is Su Ning precedes from beginning to end in retail reform one pace, get definition future the actual strength that speech of pioneer of retail industry pattern counterpoises and determination.