Basis " Dongguan city was suspected of collecting money illegally 2018 platoon of advertisement information information makes a thorough investigation of manage activity plan " wait for relevant file to ask, on August 22, 2018, " standard of self-discipline of conduct propaganda of advertisement of experience banking business explains to public meeting " the activity is in Dongguan city numerous achieve center of activity of Party member of rain of financial market sunshine to hold, this second activity combines Dongguan city finance to consume rights and interests to protect association to sponsor by association of banking of Dongguan city Internet, debt bodyguard suffers as unit of academician of finance of Dongguan city Internet invite attend an activity.
This activity, aim advertisement of normative oneself finance publicizes action, increase to be on guard and hit the consciousness that collects money illegally, promote industry standard, healthy development, debt bodyguard also is reached with Dongguan finance orgnaization relevant undertook learn and communicating to financial advertisement standard from personnel of course of study.
Be worth what carry is, sponsor just invited Yang Xi of secretary-general of association of Zhang Yi of section member of chairman of office of subbranch of a bank of downtown of Dongguan of Chinese people bank and banking of Dongguan city Internet, the measure that administers about financial advertisement respectively and practice and about advertisement of experience banking business propagandist self-discipline made thematic presentation.
In the meeting, yang Xi secretary-general from national policy, macroscopical policy, law of advertisement of People's Republic of China, advertisement is banned with the vocabulary, internet advertisement manages temporary measure and current trade situation 5 respects, introduced at present the country is superintended to advertising of experience banking business and standard. He still emphasizes, the country pursues the advertisement of the orgnaization holding a card of financial business and propagandist action besides the standard, hit even be not the orgnaization that hold a card to break the law violate compasses release financial advertisement and action of sale conduct propaganda. According to the country relevant policy document informs, build financial advertisement to administer lasting effect mechanism, be on guard further the sale of relevant orgnaization publicizes action, in order to strengthen management of action of financial domain ad, product of effective processing banking breaks the law violate compasses ad action to be working target, health of stimulative banking industry develops smoothly.
Director Zhang Yi introduced the relevant content that at present advertisement of Dongguan city finance administers, he points out, show the financial advertisement that each enterprise, orgnaization releases level to still be put in a few problems, in the case of model of of all kinds illegal advertisement that can announce in silver-colored inspect, internet is become release illegal advertising main carrier, and violate the financial advertisement of compasses to occupy violate compasses advertising proportion bigger, to this, dongguan city is administered in what perserve and rectify and reform break the law violate compasses advertisement, in the meantime, also hope each orgnaizations can control oneself, guard a bottom line, to dissolve systematization banking venture, hold a card to manage, add up to plan development to make contribution.
In fact, be in early on March 14, branch of Guangzhou of Chinese people bank allots " about organizing industry sex self-discipline organizes member unit to sign " convention of self-discipline of behavior of conduct propaganda of advertisement of business of Guangdong province banking " (later development abbreviation " autonomic convention " ) announcement " , point out should administer financial product effectively to break the law violate compasses advertisement act, build financial advertisement to administer lasting effect mechanism, the sale of farther normative and relevant orgnaization publicizes action, safeguard finance consumer closes right increase, health of stimulative banking industry develops smoothly. Be opposite not only legal laws and regulations was done related advertisement of newest Internet finance overall pool and make clear further how-to, still put forward a few new finance ad to publicize administrative measure, operation sex is stronger.
The respect is released in advertisement, the financial advertisement that the means such as date of public of the website that each enterprise, orgnaization sets oneself in its, APP, small letter, small gain and tripartite platform releases, should notice to use right language, accord with " law of advertisement of People's Republic of China " regulation. Not violate rule is used " safe " , " assure " , " acceptance " , " high income " , " calm danger " wait for the language that contains misdirect sex.
Debt bodyguard since the line on July 2016, dovish operation is close two years, hold to the course that standardization, civilization changes, enhance advertisement to publicize relevant knowledge ceaselessly. In the meantime, perfect oneself system ceaselessly, will add up to compasses zephyr to accuse to serve as two big pillar, hold to honest be as good as one's word, the bad assets that makes a sincere letter, civilization for broad debtor is in buy information to serve platform, safeguard debtor rights and interests. Debt bodyguard also rises positive action, be the same as stoutly " black vicious power " crime makes a fight.
