We know, beijing east had been in the industry stand firm of electric business calcaneal, it is OK to can reach the phase with the world of the bisect that clean out treasure now saying is exceeding not easy. Beijing east store from go up since the line, depending on favorable service opinion all the time, with quality quite good commodity held share of domestic rife market, also captured rife user discharge.
Of course, liu Jiang east also not be arrest the person at the current situation, affirmative meeting goes more long-term and the development road of much direction, also want necessarily Beijing east become more and more powerful. Present Beijing east platform of business of cable of eliminate capital travel, still increased content to shed express, electronic finance, the industry such as cloud computation, and Beijing east present market estimate value achieved 260 much U.S. dollors early also.
These industries on eliminate interconnection reticle, beijing east the domain below line of active still open up. The content east spreads capital is very good example, depending on Beijing the electric business dominant position east, rife goods was built to store in countrywide each district storehouse, make everybody is using our country Jing Dongping stage shops make, can get very convenient and quick express delivery experiences. Beijing east the person that content shedding also became content abortion course of study to precede mediumly, its position had surmounted tycoon of person of the same trade to arrange abundant.
Cast Beijing east the success of content abortion course of study does not say, our sheet says Liu Jiang east the development in another domain, that is the shopkeeper below the line inn industry. In these two years, beijing east had been inside countrywide limits, built rife shopkeeper inn, of sale of these shopkeeper inn place also all is Beijing east the commodity that be closely bound up lives with us in the store. 2018, liu Jiang east predict to be in the end of the year, want nearly 100 convenience shop everyday, inside the limits of prospective whole nation, should achieve 300 meters can see a Beijing east convenience inn.
In Liu Jiangdongdi gives capital east this concept of convenience inn is earlier. Got the close attention of a lot of people. It is at the beginning of March, beijing east got the set up shop of nearly more than 50000 people applies for be inside countrywide limits. The warehouse of the place of support of this convenience inn east has capital on goods, need not worry about commodity completely carry with on frame. Liu Jiang Dongceng says, assure these convenience inn to be able to earn 8000 multivariate profit in every moon base.
For a short while, a lot of common people begin to apply for Beijing east convenience inn, but these merchant do not earn Liu Jiang however after practice east the so much income that assures, because assure without what in respect of exchange a purchase, bring about a lot of commodity deteriorate and expire. Because deficit is too much, often sell oldly so do not go out, do not have method replenish onr's stock newly, just bring about a lot of storefront practice closed down before long.
About Beijing east the strategy of convenience inn, liu Jiang Dongceng has drawn to wish scene, he thinks to did not come 5 years, beijing east will open in the whole nation exceed million home Beijing east convenience inn, among them the half is in a country. We know the business below the line exceeds development a few years, fine appear even if 10 years of period, supermarket this species never also has disappeared commercial arena. Accordingly, big in small town even it is very mature that the line issues retail distribution itself.
Beijing east convenience inn regards main strategy as direction the country, original give no cause for more criticism. However, the Beijing with 3C build up east sink the mistake that rural market is a beauty. What is rural withered any more fresh news, the fake of the brazenly in rural store, faker is shocking. The Beijing that regards a brand as to move one of sexual core quality goods early east, wanting to cut this battlefield is the corner that is immersed in wrestle of or so each other undoubtedly in. Apparent, beijing east intensify rural position at the same time, also stand fast without what forget pair of quality goods.
According to business of the Yangtse River the newspaper interviewed Beijing this year in April east place of relevant staff member discloses, merchant (Beijing east convenience inn) must assure Beijing east volume of shopkeeper treasure stock takes complete shop at least 50% , the commodity that manages in inn 100% without fake, beijing east besides protecting gold to restrain character, still can undertake to the businessman the line issues go on a tour of inspection, if discover sale fake, can cancel cooperative qualification. The user outside going all out to appeared on the market greatly to had proved 5 annulus is right the sensitivity of the price, the market of country of ring case worse that compares what is more,the rather that. The Beijing with build up of 3C of content shedding, self-supporting, quality goods east, leave market of effort distribution country, itself is a contradictory choice.
Strategic is improper, had decided Beijing east cannot open up this one market, unless establish subsidiary " act as agent " open up operation. It is good after appearing on the market to should hand over every year " money signs up for " Beijing east, do not have that energy apparently new deep ploughing this one market. Go all out great and online on recumbent low is right already Beijing east the concussion that forms heavy pound, beijing east should in unfamiliar the line leaves rural market, go asking " join in " merchant wants to retain competition ability below the condition that carries quality goods, apparent impossible. Reduce oneself earnings what merchant can do only, because of this Beijing east convenience inn merchant reflects gain generally not tall, the shop of a few management not to be pooh-poohed closes down automatical also.
The 2nd reason: The purpose is impure
Beijing east 1 million convenience inn always are by Liu Jiang east package the product that delivers rural market, however Beijing of its essence no more than east in oneself growth bottleneck issues the new trial that seeks a breakthrough. For example, beijing east did not resemble before times of 3C, books with " pay back " the means of money will exchange business growth, on one hand Beijing east the requirement joins in business pay cost (keep gold character) . Beijing east convenience inn cent tastes inn, high-quality goods inn and flagship store for actor 3 kinds of level, according to level different, what merchant needs pay 5000-20000 to differ is qualitative keep gold.
On the other hand, beijing east supplying the catenary, Training Within Industry, help that can go up to ode of inn diversion, brand and did not make substance. Above paragraphs shows capital east volume of stock of treasure of shopkeeper of convenience inn Li Jingdong takes complete shop at least 50% , look be like is pair of winning options. Expose a Beijing actually east supplying catenary to go up and cannot satisfy convenience inn all commodity demand, be retreated accordingly and beg next, with 50% Beijing east shopkeeper treasure replenish onr's stock will assure Beijing east of the product display a quantity, this management Beijing east the troublesome it may be said that the merchant of convenience inn brings lets poll ache.
However, according to merchant people divulge, beijing east the product on shopkeeper treasure is brand merchandise mostly, trade price not very low, gain is extremely narrow. Apparent this is in was used to " health Shuai Fu " , " Xiaobai is avoided " , " Lei Bi " the country that waits for a brand, beijing east convenience merchant a bit does not have competition ability. And Beijing east the product on shopkeeper treasure makes benefit not tall, cause identical product capital east the price in convenience inn is high even at inn of circumjacent and other advantage. Can say, beijing east closed to join in namely cost, but did not use up enough obligation.
Responsible to wanting to sign up for for money Beijing east, the war that burn money is started in that way before cannot resembling appearing on the market already, business of 1 million convenience store more becoming Beijing east the new business that expands the market extends gain space, to Beijing east of the person that convenience inn joins in " take care of " meet naturally little pitiful, the result cans be imagined.
The 3rd reason: Natural environment refuses to obey
Beijing east had done pat, also be to try water to pass on small letter " small business " . Result clearly, pat pat be shut finally, quantity of small letter flow was born finally to go all out great. Retail this big market, from only then come to who do not have eventually can size sweep the deck, great majority is in a certain domain alone big, once original dominant position mixes cross the border,hit a law to be ineffective.
In convenience inn domain also be such apparently, convenience inn is not blue sea market below the line, be in without A in, Beijing east when, small shop run by couple is early the horny corner of the ave lane that spreads all over whole town and country falls, what rural market lacks truly is benign commercial modes of life and relation to their environment, income can be controlled in farmer hand extremely low, caused purchasing power underground consequently. Beijing east 1 million convenience inn are to take the branch for the root apparently, the beautiful flat bread that its draw, let instead a lot of rushed be immersed in new difficult position into the rural person of the bureau, retail to the country and character does not have any changes. The country washs the location of treasure service station, compare Beijing east 1 million convenience inn plan invasive, rely on chart much.
Besides, the various cent of rural market is sold already very develop, although problem of fake, defective goods is serious, it is the mature mode that loses sight of so that the hand has examined through the market however. Beijing east rushed want to open this one market, the advantage that thinks to be accumulated on the line is OK very fast eat off this cake, apparent exceeding assume sth as a matter of course
