Sweet wave wave president: Deficit can accuse to have a sale to bubble tea with milk " weak busy se

Sweet wave wave group president holds general manager Jiang Jianqi concurrently. Guo Jiahao photographs xinhua net

Recently, enterprise of tea with milk is sweet wave first half annals after trail furnace appears on the market causes attention, why does growth of specified amount of data indication sale, profit glide however? Sweet wave wave brand author, president holds general manager Jiang Jianqi concurrently 23 days to accept refer of xinhua net special interview former by.

Xinhua net: On August 16, sweet wave wave release half an year signed up for 2018, the report shows, 1-6 month is sweet wave wave realize business income 870 million yuan, grow 55.38% compared to the same period; The net gain that realizes partner of vest in parent company is - fifty-four million five hundred and eighty-six thousand yuan, with go up year of the corresponding period quite, drop 78.92% . Be what reason causes loss of half an year excuse me?

Jiang Jianqi: Sweet wave wave strong bubble tea with milk is special apparent seasonal product, the company has product structure to still be given priority to to bubble tea with milk with solid, develop the hot drink property of bubble tea with milk, decided its are in cold winter is sale busy season. Specific for, reach the four seasons every year to spend the sale peak period that is a company first quarter, 2 quarters are off-season. It is first half of the year in recent years deficit, gain of second half of the year, off-season can differ with the sales volume of busy season 10 times.

To solve this one problem, flowing seasonal the influence of the element, be in off-season in the center the product that finds flourishing to sell, the company was made try hard with all possible means. We show through moving research and development, tea with milk of the high end in liquid tea with milk has bigger market space, rolled out liquid tea with milk last year, but of new product roll out need to have breed period, this year 2 quarters, we increased the resource of the link such as promotion of the brand conduct propaganda to liquid tea with milk, channel to put in, bring about 2 quarters to run deficit bigger. Anticipate new product is next year mature, gain circumstance can have relatively substantially improvement.

The company thinks, the sale is the fountainhead of profit, wanted a sale to go up only, profit is the thing of success will come when conditions are ripe. And the forehead spends afore-mentioned deficit to anticipate in the company reach can accuse limits inside, the company's established to realizing annual management target is confident.

Xinhua net: In recent years, what the profession sells outside is arisen, the line issues the rapid dilate of inn of tea with milk, make competition of market of tea with milk intense with each passing day, sweet wave wave how to answer such concussion? Future how does transition upgrade?

Jiang Jianqi: The line issues the tea with milk showing shift of inn of hypostatic tea with milk, in consumption with company product respect of group of setting, consumption exists bigger difference, do not make immediate competitive impact. The company thinks, the line issues the sell like hot cakes of inn of hypostatic tea with milk, be helpful for what consumption of tea with milk is used to breeding the amplification with category of tea with milk, both between more it is complementary relation.

From the company sale growth of nearly 3 years looks, the market potential of industry of existing tea with milk is very great still. The inn of tea with milk below the line has the product of a lot of innovation, be worth an enterprise to learn ceaselessly, encourage us new product of ceaseless research and development, change the product in hypostatic inn into sweet wave wave product of cup shape strong bubble. Additional, the inn of tea with milk below the line does not constitute menace to product of cup outfit tea with milk, because,be sweet wave wave the tea with milk that product of line cup outfit changes, can enter hundred thousands of terminal door store of countrywide of the home, yuan Chao passes inn of the tea with milk below the line the measure of the retailing shop below the line.

We think, can will " on the line " " below the line " union rises. The cake that inn of the tea with milk below the line and our enterprise combine a trade of tea with milk jointly is done big, the mission that agrees with our company " promote drink of predominate of tea with milk " .

Xinhua net: Does future extend the plan of inn of hypostatic tea with milk below the line?

Jiang Jianqi: Machine of our meeting choose tries to enter a line to issue hypostatic tea with milk to interlink management domain, our enterprise issues the sale mode of inn of hypostatic tea with milk to have difference with the line. Can open the store below the line, depend on we this kind talent can collect gets, cannot manage a line to leave store with the train of thought that manages quick pass the time in a leisurely way to taste.

Xinhua net: Appear on the market what kind of influence and change does around have to enterprise itself?

Jiang Jianqi: The normative sex demand to the enterprise is higher after appearing on the market, we should have used each minutes of fund now, the share of 10% is a shareholder, we want to be in charge of. After the company appears on the market, the company turned a public into the company by exuviate of company of public of a blame, went up objectively to raise taller requirement to the company, the liability that the standard that includes in-house processing mechanism, information shows is waited a moment, together with company lies industry of quick pass the time in a leisurely way, the trademark is well-known degree taller, get so the attention of each respect is more, pressure and expect to have, opportunity and challenge coexist.

Xinhua net: The big environment that upgrades in consumption anticipates below, how to balance the relation between sale charge and company profit?

Jiang Jianqi: Above all, our sale charge meets tomorrow more essence of life allows to change. We are adjusted nowadays once put advertising on the practice in great quantities in TV medium, begin research and group of fixed position client, find the method with accurate, effective essence. The 2nd, each branches of the company sell branch and section of the market especially, their KPI joins profit to assess index among index, take profit seriously more, take seriously be thrown evenly and yield.

Xinhua net: Sweet wave wave as appear on the market company, how can the respect have new move in enterprise society responsibility?

Jiang Jianqi: The first, had run the company, can offer the quality safety, product that be at ease for the client.

The 2nd, maintain firm health, good operation, ensure the company lasts, healthy, steady progress, the employee that allows extensive staff, supplier, agency and family of its backside ten million can happy life.

The 3rd, responsible to country, society, annual turn over to the higher authorities two 300 million imposition.

The 4th, in social commonweal respect, aid financially impoverished area elementary school to build a classroom, aid financially impoverished undergraduate 10 years continuously, take an active part in establish relevant commonweal fund to wait a moment.

The 5th, what should carry particularly is, the paper cup that one part comparatives in the product is made with reproducible bamboo fiber, although raised manufacturing cost, but more environmental protection.