Subway station mouth, the youth of student about moves toward you, hope you can assist Ta to finish a market research. To appreciate your support, ta may send you a souvenir. Look to go up in the portion of the souvenir, you can stop offal pace probably.
Lane of a red wine the red wine to promote oneself, the text may be made on red wine, think up all sorts of originality to package a product.
Once come up against reliable authoritative expert or authoritative data, people can abandon thinking, follow authority to go.
...
Afore-mentioned these daily case, your scarcely is unfamiliar -- when the person that communicate is passing information, ground of metropolis cudgel one's brains for is engineered, the hope passes the information that come out, can be accepted by us, can affect our behaviour even.
However, recently, "Consequence is patristic " Xiaodini puts forward -- affect another person for the most effective ground, must effectively anticipate the enemy, is not mere go affecting another person in the course that passes information. Xiaodini says, this kind " anticipate the enemy " ability, can let other be before the detailed state that has not known a thing, believe thoroughly to its importance and necessity.
It is with authority exemple. In the past, namely of above paragraphs respecting, once come up against reliable authoritative expert or authoritative data, people can abandon thinking, follow authority to go. And Xiaodini points out, before passing information even " send first " in transfer authority. Pass this kind to send influence kind first, other will be authoritative to what will appear in information information is more sensitive, pay close attention to it more likely thereby, gift its are important meaning, suffer its to affect thereby.
Subway mouth, inquirer need not send you the gift, need to enquire you only: "Do you think you are happy to help a person? " the answer that wanted you to offer affirmation only, so subsequently the face gives the investigation questionnaire that come over to Ta, you can refuse scarcely. And the possibility that you give affirmative answer is as high as 99% .
If the businessman hopes you choose a bottle of France wine, before needing to be bought in you only, french music is broadcasted in red wine lane, can spark you buy French vinous operation.
Why to meet such? "Anticipate the enemy " how to run? Enquire whether other is a person that is happy to help a person, can you raise them to share the possibility of investigation? Why to broadcast French music, can you guide other to buy French wine?
See here, are you a bit shocking feeling? Need not alarmed, xiaodini publishs this " send force first " , uncover secret to us " anticipate the enemy " run a mechanism.
Dazzle first dark the series that tear open a book the 36th
Send a weapon first one
Seize lives other attention
If you want to affect another person, before the detailed state that has not known a thing in Ta then, live with respect to closely seize the attention of Ta.
A lot of parenting person, can ask the child so --
Classes are over, receive child the way home to go up, ask the child: It is today in nursery school, does the teacher hit you? Does other little girl bully you?
How can your child answer this question?
According to dazzle first dark the investigation that is in a company shows, by parents so after asking, the child that is as high as 90% can express, be crossed teacher or other small companionate and different level bully.
Is true condition what kind of? Teacher and other young associate only the behavior of 6% , in education the expert looks, just belong to " encroach " category.
Why can the child think to be bullied by teacher or other young associate? Because your problem has,guide the tendency, let child exorbitant pay close attention to his to be bullied this.
The child realizes he was bullied, its psychology can get necessarily negative effect, dazzle at present first dark the company still reacts without specific research its psychology affects rate.
Come in the life that returns us. If somebody asks us: "Do you live very? " we search for the witness that bears this to be narrated naturally, thereby the example with him not happy consideration of with a view to. Conversely, if somebody asks whether we are happy, we search can be happy example.
Compare respecting of as above article again, if you let people be sure you are the person that is happy to help a person ahead of schedule, can raise them to accept the possibility of market research so; If you think a kind to let others promise try out without examining product, can ask whether they think they love risk first.
Why to guide the attention of others, where is the behaviour that guides Ta effectively?
The first reason is, once the attention of people falls on some dot, take this generation exorbitant seriously easily.
Spring 2000, a railway station of Germany produced explosive event. Police suspicion is a gang doing that emigrates instead. Media is in ever since published in a month a chain of about the article that turns over emigrant ultraism. The public opinion poll that place of the corresponding period does shows, those who think turning over emigrant ultraism is the most serious problem that Germany faces is German, from rose for 0 violent wind almost 35% . Spent a few months, media did not continue to dog again report this issue, this scale fell again again practically negligible.
The central issue that thinks instantly pays close attention to is particularly main also have corrupt practice. Malpractice is, mere because certain have nothing to do the guiding of the element, make our attention focusing arrived on some type thing, we think it is very important by accident. E.g. a few reports of media, the press that gets resounding effect or element of effectiveness for a given period of time to drive grabbed our attention, changed our attention spot easy to doly thereby, and the attention dot of the change affects our substaintial to the problem oversight, miscarriage of justice conversely again.
You want to acquire a sofa, get online then go cleaning out. In the sofa net inn that is fleeciness Yun Duo in page of a setting, you saw a lot of sofa that have comfortable sex extremely. You think comfortable ability is the crucial essential factor of sofa, also be the first selection essential factor that you purchase sofa this. Then, your fine long hair issued sheet to buy forthwith. However, same sofa net inn, if setting page is not fleeciness Yun Duo however coin, your idea can produce changeover certainly: You can seek economy, value the value more, the also can be petty gain sofa of its first selection. Your scarcely believes is Yun Duo or coin affected him. There was sale expert early to had done an experiment to show 2002, most participator does not believe Yun Duo stoutly or coin affected him.
-- fleeciness Yun Duo draws the attention of the user " comfortable " above, this is attention guiding effect the applied case in daily life.
The 2nd reason is, attention can make the person feels importance not only centrally, still can make the person is felt causal. If people discovers he gave special attention to a certain element, regard this element as very easily the cause.
The success or failure of a lot of enterprises, group, group or organization, end at the leader. Actually, other factor is bigger than CEO behavior to the influence of company profit much, wait like environment of labour force quality, existing internal business pattern, market. Regard CEO as the cause, because,be the most exalted person most most conspicuous, outstanding, was gifted part of exceeding cause and effect.
Send a weapon first 2:
Spark psychology associates
Seize lives the attention of other, can you guide its behaviour? Sparked when this attention only the psychology of other associates, just guide its behaviour possibly. This book introduced two kinds to spark the mechanism that other psychology associates, one is the language associates, one is circumstances associates.
The language associates very good understanding, use a language namely, guide other to change train of thought to advantageous to us domain, make we are able to reach our goal thereby.
Canada ever had begun a research, it is the member that let raise the wind goes raise the wind, prove with this " language " this " send force first " the method becomes the influence of accomplishment to its job. All raise the wind member the introduction that can take aim of raise the wind, it is to be this locality an university raise donations. Different is, a group of raise the wind member obtain " send force first " (namely purpose of raise the wind introduces) it is to print what go up in common white paper; A group of raise the wind member obtain " send force first " the picture that information mixes to ran player wins the contest. After 3 hours, take the money of procuration of the member that ran player wins the raise the wind of match photograph, than common white paper that group of raise the wind many 60% .
Next time if you reach others office, see be being written on wall " overcome " " achievement " " successful " when the language that waits for incentive sex, can not want again sniff, because they are effective really.
Circumstances associates simple for it is environmental influence. Xiaodini has the experience that be composed in university office and hires an apartment writing respectively. Result discovery, the share that come out is kept in university office, muzzle more specialization, suit to take professional staff to look more; In the share that keeps in apartment, suit average reader to read more.
See here, believe everybody was comprehended " send force first " meaning. "Send force first " namely, use a few methods ahead of schedule, do not show trace ground to guide the train of thought of others, guide its behaviour thereby, reach favorable to oneself result. "Send force first " the key is, let another person putting attention in at the beginning concern with the information that has not obtain and on consistent concept.
So, is it how run? Enquire whether the other side is a person that is happy to help a person, can you raise them to share the possibility of investigation? Why website setting is fleeciness Yun Duo, can you raise an user to pay close attention to the comfortable sex of sofa?
Its characteristic that runs mechanism and psychological activity concerns: Psychological activity is not just start when get ready, started during prepare however.
Send a weapon first 3:
Establish attributive move
Xiaodini is in a book " consequence " in, introduced 6 weapons that can invoke other act: Mutually beneficial, acceptance and consistent, be fond of, self-identity, authoritative, rare be short of.
And in this book " send force first " in, xiaodini had afore-mentioned 6 big weapons " send consequence form first " upgrade. Be like the authoritative principle of above paragraphs respecting, we should emphasize authority in delivered information, before passing information even " send first " in transfer authority.
Live besides seize attention, spark psychology associates, and besides afore-mentioned 6 big weapons, xiaodini still introduced a weapon in this book: Establish attributive move for other.
Build attributive feeling to basically have two kinds of kind.
The first kind of means is, arouse a family member to feel or arouse agrestic consciousness.
When Buffett releases a company every year to report, to build calculable feeling, before meeting what reporting normally two pages introduce a certain mistake that he make, or it is a company in the problem that appeared in a year in the past, discuss it to may cause what kind of effect to the future of the company. Xiaodini says, "Buffett inspects me to be family that momently, my heart belongs to him. My heart belongs to him..
If we are informed the other side,be fellow-townsman, the instant feels kind; We believe the friend encircles the introduction of li of friend more. These are the expression of agrestic consciousness.
The 2nd kind of means is, action syncretic.
Germany ever had done a research to children of 4 years old. Let children participate in a game. One part child can follow a partner one case the edge sings the edge is circling circle to go, the movement should catch up with the music that has employed; Another part child also should circle circle to go, but accompany without music. Result, when needing other child to help, follow music to circle the child that encircles to help the probability of the partner together, the child that sends an influence first than sufferring music is 3 times taller.
Musical cultured is harmonious. Harmonious air, aroused affection and close relationship. This research, be happy to aid person mind to what observe, put forward two to have the point of view that inspires a meaning. The first viewpoint is, the behavior of action syncretic, promoted children considerably later self-abnegation spirit. The parent that to wanting a change 4 years old at this o'clock child selfishness selects has very much inspire; The 2nd viewpoint is, individual sacrifice of the child, be happy to dedicate spirit, not be take root in reason, it is initiative, instinctive, the affection connection that throws musical place nature in order to follow a partner to arise together is a foundation. Control social consequence process at this o'clock to having far-reaching effect to us.
Apply send a weapon first
Note
1, some information must want to have " send force first " ability produces effect.
Apparent sexual excitement can the attention people from other factor, it is the move on all other factors comes even sometimes. But, the suggestion of smooth sexual, can't let people ignore reason, must anything else go ahead of the rest reachs the designated position, must want to let the concept that people bring into contact with concerns with the gender for instance, ability makes a gender influential force.
France ever had a test, it is the inviting girl that lets 19 years old, appeal to passerby. She is pointing to 4 small mix, the mobile phone that says oneself was grabbed by this group of person. In an example, only what the man of 20% responded to young girl appeal; In 2 example, the man that has 40% goes helping young girl grab answered a mobile phone.
Be what caused such difference? A few minutes before, the man in an example, encountered the ask the way of another young girl, how does equestrian fourth market go; And the man in 2 example, what be asked about is, how does lover market go. Researcher thinks, lover street correlation of this kind of sex sparked the courage of this group of men.
2, some information get " send force first " the influence is great.
E.g. , a travel information, emphasize the uniqueness of travel place, the person that lets travel appears try to be unique extraordinary.
"Send force first " have two version, the love that a version is romance piece, another version is horrible piece.
Arrange this travel information in which " send force first " later, is people more recipient?
The analysis makes clear, romantic love piece as " send force first " , can arouse an audience to accept subsequently this travel information better.
The reason is, watch horror piece aroused people to seek safe sense from inside the crowd; Watch romantic love piece caused courtship instinct, subsequently reaction searchs poor dissimilation namely.
This experiment tells us, information can get " send force first " great influence. When you should put in information, must think of this information put in an opportunity. The opportunity was opposite, information just can act well.
3, the feature that should draw attention only is valuable, the glamour that attention causes can exceed greatly likewise valuable more valuable even adversary.
Have two pieces of sofa, say a piece of sofa cries suppose " fond dream " , another piece of sofa cries " Tai Tan " . Tai Tan's cushion is harder than fond dream, but more durable also. Besides, two pieces of sofa differ very few. In this kind of man-to-man comparison, the client that selects Tai Tan was occupied 58% , the client that selects fond dream only 42% .
Researcher increased the sofa of additionally 3 other type, these 3 sofa are spent in many dimension in slant weak, but the hard cushion with Dou Youtai durable in that way calm. Result, in this round comparison, fond dream won out.
The reason is, 3 when increase harder more durable cushion, let fond dream and other 4 sofa had clear distinction: The cushion of fond dream is soft and comfortable.
4, " send force first " the essential sex function that involved mechanism is the mankind.
Experimental personnel showed the picture that a series of two people stand very nearly to the person of different age, the person that watchs different age with this is happy to aid the person's possibility.
Before this, have research discovery, compare with the photograph look that saw two people part station or a person are standing alone, saw the person that two people stand very nearly, the probability that is happy to help a person is 3 times higher.
Result discovery, firm full the child of 18 months, saw the picture that two people stand very nearly, also can suffer its to guide, be happy to help a person. And, these children can help another person quickly, beardless others urges or raise a requirement.
5, " send force first " must want to have strong associated sex with the concept from the back, ability is effective.
Xiaodini ever had done a test, want to guide other not to throw rubbish in disorder. Xiaodini did an abecedarian to investigate first, discovery is in people look, rubbish reclaims, conveniently blacks out and attend in the home voting standard of these 3 kinds of societies, with the concern that objects throwing rubbish in disorder, it is adjacent respectively, mix commonly go very far.
Subsequently, they head for a parking lot, on the windshield of every car immediately placed the handbill. Included in the handbill the following one of 4 information: Object throwing rubbish in disorder; Rubbish reclaims; Conveniently is in the home blacks out; Attend voting.
Result discovery, information and the handbill that object throwing rubbish strong correlation in disorder, can boycott other chaos to throw the tendency of rubbish better; Information and the handbill that object throwing rubbish to be without a relation in disorder, other is taken in one's hand hind, throw in disorder everywhere instantly.
Accordingly, if you want have the aid of " send force first " the behavior that goes leading other, should look for to having intense positive to close with this behavior " send force first " .
6, correlation can be founded.
For instance, a beer follows the photograph of cheerful activity, if the overlay such as nautical, surf and hug shows 5 times, can exalt an audience the active feeling to this beer. But, the audience does not have the effect that realizes he got conjugate is revealed.
7, remind can let " send force first " invalidation.
Sunny weather can promote a mood, bring imprudent judgement. But, if reminding beforehand " enrage every day today how " " good or weather is bad today " , can let " fine wet effect " disappear at immediately aeriform.
The person is when mental exhaustion, time is insufficient, suffer easily also " send force first " influence. Antagonism " send force first " it is to the best method of your influence, think a little while more, fasten rapid move to make a decision.
8, the attention that how lets another person is not dispersive, continue take root go up at the consequence of our put to good use? Perhaps say, we this how does for a long time seize live the attention of other?
The first method is, make other active give commitment of one's own accord.
The patient agreed the doctor did not see a doctor in time personally now however, the your writing that creates medical treatment system is wasteful. A clinic did England an experiment, the phone reminds the patient that make an appointment, reduced the diagnose of 3.5% to lead, but dial remind a phone need invests time and money, and return not likely to always can achieve a goal. Subsequently, this clinic did a test again, let him patient fill in make an appointment card, include the time that see a doctor and date among them. Result, the circumstance that the patient does not appear dropped 18% .
The 2nd method is, install automatic responses clew.
Xiaodini ever had accepted to pass those who market a tissue to invite, head for graph dark, attend a meeting. But, take when Xiaodini pass the bus that sells a tissue, when arriving at graph dark, did not discover what new pattern however.
Is this why?
This ability realizes Xiaodini, information is not to should be in graph dark is announced, in taking bus course however (arrive on the journey of graph dark) with respect to bury a lot of information.
Pass sold an organization to decorate in the bus a variety of " mechanism " : Bus inside and roof stick move and the placard that concern successfully; Seat back of a chair is sticking the catchword that follows fortune couple; Each give a lecture person encourage annals music can be broadcasted before the speech, the theme of the speech is all sorts of encourage annals stories, among them person of a give a lecture returns brandish to wear " light is this month earned 11000 dollars " check.
And the person is below the environment with bumpy, noisy, crowded, disturbed mood is very difficult think carefully, often can make response automatically.
In reach destination when graph dark, the 50 much people in the car already had the person of 2/3 to sign a contract.
Last word
Please be sure to vigilant attention
Its meeting misdirect acts
Kaneijimeilong the university has done 3 tests in the light of 301 American doctors, study whether the doctor can receive the gift that medicine represents and money.
The first experiment, inquiry doctor, whether can you receive the gift that medicine represents and money? The analysis shows, only about 1/5 (21.7% ) the doctor thinks, can accept the gift that medicine represents and money.
The 2nd experiment, ask a doctor first, pursue this group course of study, mix in the life economically made how many sacrifice. Enquire again, whether can you receive the gift that medicine represents and money? Result, close half (47.5% ) the doctor thinks, receiving bribery is the deed that can accept.
The 3rd experiment, ask a doctor first, assiduously study old medical major to arrive obtain arrive again from job seniority card the title position nowadays, what kind of sacrifice to make? Ask again, after making these sacrifice, receive a few gifts appropriate? Result, the doctor that is as high as 60.3% thinks, receive a gift to do not have what misgivings.
You think the doctor is covet from benefit, still want to serve for the patient? Actually, both all have. Material deviation which one party, depend on doctor the attention focus at that time.
This one conclusion applies to our everybody. Xiaodini says in this book, "Greatly, when facing a choice, we are what kind of people, depend on we put attention in where in that instant before making a choice. Depend on we put attention in where in that instant before making a choice..
This word is worth us to rot write down at the heart.
As to " send force first " whether to involve moral ethics, dazzle first dark think, the technology may be done not have the cent of unhealthy environmental influences that cause disease, perhaps calculate have, what is we also had known now.