When Nuojiya is the most brilliant, it the mobile telephone that because 460 million belts photograph sale,resembles a head even is become " the camera manufacturer with the biggest whole world " . In those days, its portion ever was as high as 40% much. And market prise defeats the apple of -727379968 now, portion does not pass near 20% .
But from manufacturer of world first-hand aircraft, branch of sacrifice mobile phone, nuojiya used 7 years only.
Nuojiya is the proudest 2008, also be Nuojiya the start of be on the wane.
2008, although Nuojiya is on smartphone market, still occupy approximate the market share of 50% , but let IPhone of blackberry, apple reave limelight however. Of market of machine of cereal song adversary cut, also attracted the eyeball of more person. Only alone Nuojiya, cannot roll out feeling screen mobile phone tardy unexpectedly. For share of hold together market, nuojiya can rely on low end only mobile phone and competitor blood go all out, condition is quite passive.
Nuojiya undertook a branch reorganization 2009, the circumstance begins occurrence change. October, nuojiya was announced 10 come for years first quarterly loss, also be the first year that HTC enters Android camp in the round and issues HTC Dream this year. From now on, android terminal grows stage by stage and hold state power of most of whole smartphone market.
And meanwhile, nuojiya separates design group two -- device and service, "The view that two groups use to software is different, one should use QT, one uses Webkit. " one does not wish the Nuojiya of sign one's name designs a director to disclose to media at that time. Later, when the risk that improving which kinds of technology is inferior, big defer of route of Maemo whole development, nuojiya lost the optimal opportunity of market of loot smartphone system.
Released N9 type in November 2011. Use Meego system, brand-new operation concept, fine design style, the veteran that still proves is not old, but will also go hurriedly hasty also, the first also made the model of the peak of poetic perfection, nuojiya converts system of Microsoft Windows Phone, the hope borrows this to return in former days brilliant.
In Feburary 2011, ailuopu announces to build strategic partner to concern with Microsoft, claim Nuojiyazhi hotshot machine will transfer gradually from Symbian operating system Windows Phone operating system. Ever since, the smartphone that the Lumia series of embarking WP7 gives Nuojiya really is familial brought a lease of life. But Nuojiya forgot, the operating system of Microsoft does not suit mobile Internet times likewise, this also is the reason that Microsoft does not have improvement in mobile domain tardy.
Subsequently gut take a sudden turn and become worse rapidly. Microsoft announces to abandon WP7, and differ as a result of the framework of brand-new WP8 and WP7, user of WP7 mobile phone cannot undertake upgrading on original hardware. The Nuojiyaxi that just rolls out mobile phone of a few WP7 looks at the dream that WP7 of have the aid of rises abruptly, be attacked to break thoroughly.
Later, ailuopu announces again, shut Nuojiya to wait for center of a few research and development in Copenhagen, the research and development of function mobile phone move goes to China. To China Nuojiya, this is a good news. But actual condition is however, center of Euramerican research and development is shut, but center of Chinese research and development pressure of suffer from invite applications for a job, cause Nuojiya the development progress of function mobile phone is slow, affected the rate of products introducing to the market badly.
This year, the shipment volume of hotshot machine is Nuojiyazhi 7, 7.3 million, decrease than 2010 25% . In the meantime, nuojiyanian spends money newspaper to show, deficit 1.488 billion euro. And this year, become year loss the first year of an era or the reign of an emperor of Nuojiya.
Can understand, however as before regretfulNuojiyaru wakes up to reality earlier if really, convert Gu Ge to cherish, mobile phone market is heaven and earth another probably. At that time, nuojiya has powerful brand force, also have innovation capacity, in the alley that is immersed in stricture namely. The times changed, nuojiya did not change subsequently. The route goes wrong, turn around not in time, the result cans be imagined.
Nuojiya is pressed like on all gambler, system of hope stake Wp can succeed, but the Wp system of Microsoft carries a big banner hard however, final play away everything.
If give you,two kinds are choosing a kind is Nuojiya the devoted a group of people of same interest that install eminent, hilltop is bristly had done not have a position. One kind is regain of support Wp system former days brilliant, you can be chosen which kind of. Nuojiya does not have a fault, it is out of the money only, play away everything.
