Wave now Wang Junkai of soft official announce becomes global spokesman, besides Wang Junkai, 6 walnut autograph makes an appointment with shampoo of Wang Yuan, Xiang Yu the Conqueror is Cong Chenglong more grew hair not easy, below Xi Saili autograph 99 hind Wu Lei is spokesman, ka Zilan was to sign Le Hua more 7 child, young little fresh pork was become advertisement is acting now the new trend of character, of brand acting character young does the way that change go right?
Above all the import that I miss to elaborate advertisement acting character:
The first, what can borrow the name of celebrity to build a brand is famous degree, the show that carries famous person makes be built between brand and celebrity active and good associate, and the eyeball that celebrity can attract customer more, can cause the attention of people more. Information economy is attention economy, be not noticed everything is 0. The action with the oldest famous person is bring to sb's attention, win eyeball;
The 2nd, can project the character figure of celebrity in the brand, make the brand has stereo feeling and character charm more. The distinction with dress and other very big consumable is, dress is dress not merely, it is the expression of a kind of ego of consumer more, be individual character show and of social class indicative. And the individual character of brand spokesman and its society figure, just is the best explanation of brand image and individual character, consumer passes the acknowledge of pair of brand spokesman namely, will know brand and product of choose and buy.
Became difficult problem to an appropriate spokesman choosing the brand so, not be him at present most igneous heat is highest go, still write down resoundingly last year temporarily PGONE acting Yan Meibao lotus lipstick incident? Choose a fault spokesman also can affect brand image. Wave this soft option Wang Junkai, the first it is consumer investigation, wave at present soft consumer age is probably 18, female of 30 years old, economic level is average, this moment chooses an appearance brilliant, the little little brother with lively disposition has charm more than a mature uncle instead. Again for lean recently " town fetch " the Zhu Yilong of conflagration holds the post of Paris newly Oulaiya experiences an official, oulaiya is to be aimed at 22, young woman of 35 years old, more cooperate with Louis Vuitton of tall excessive brand for many times, look the brand just pledges compatibly to Zhu Yilong's appearance special approbate.
Held water 1996 " farmer spring " the secret record that deep all the time know well holds vigor -- pull a hand young God. Farmer spring invited Korean gas to combine BIGBANG to serve as spokesman 2016, changed last year for Wu Yifan, this year " the lock is decided " the hottest male group, speed of brand spokesman alternate is very breathtaking. Farmer spring can be handed over " year sales volume 15 billion " report, this among them, "God " force nots allow to ignore.
