Nuo rice accuses a name to achieve actor to taste NOME tort, court of more beautiful district is acc

Civil / Ceng Gaofei

Who is NOME brand after all? The NOME trade mark that makes bubbling with noise is attributive case, arbitrate through the court ability ends finally only probably.

Recently, learn from concerned channel, the brand of Guangzhou Nuo rice below NOME banner runs limited company (held water on May 11, 2017, brand of rice of Nuo of later development abbreviation) the Nuo rice that achieves the name actor taste a banner to fall is designed (Guangzhou) limited company (its a form of address formally used by an employee to his employer or a tenant-peasant to his landlord achieves actor to taste for the name, achieve general merchandise easily by Guangzhou on March 14, 2018 more renown and come) told a court. On July 16, court of people of more beautiful division is aimed at Guangzhou city former accuse latter Guangzhou city jumps over beautiful Ou Ni close authority belongs to copyright of inn of that general merchandise, oppose proposal of dispute of unfair competition tort official put on record.

Regard NOME of true and false as brand tort and the one part that makes instead, the name achieves actor to taste shop of NOME of home of know exactly about sth is returned below the banner by to lodge a complaint of Nuo rice brand, be accepted formally by the court. These 4 NOME shop that the name starts actor to taste are Fosan of inn of NOME Guangzhou bright square, NOME respectively Tian Youcheng inn (city of Guangdong province Fosan is happy from the highway east 1F001 of Tian Youcheng of road B270 date, already made evidence secure) , inn of NOME Guangzhou popular front (city of Guangdong province Guangzhou jumps over beautiful area Zhongshan the G002-II inside bazaar of 3 popular front, already made evidence secure) , road of justice of the city zone of Fosan city buddhist road of salary of 1 date, blessing market of 2 Oriental new world (this inn is in decorate treat practice condition) .

From concerned channel understanding arrives, group of management of Nuo rice brand still applied for belongings to conserve to the court measure, the belongings of NOME inn application that achieves actor to taste to Shanghai name among them conserves amount is 5 million, other for 500 thousand. This is meant after entering legal lawsuit phase, the belongings that relevant name achieves actor to taste subordinate NOME storefront to have corresponding amount will be closed down possibly to freeze by the court, give the belongings that joins in business brings plurality specified number the loss.

The court is formal put on record, of the trade war that means brand of these two new retail household contend for, upgrading to legal battle from saliva battle, can says already go ahead regardless. Look from the surface, this is party both sides around what NOME brand spreads out you contend for me to seize, its smell of gunpowder is thicker and thicker, it is bilateral actually the contention that speech of retail to household market counterpoises.

From the point of current and public data, the name achieves actor to tasted NOME to undertake to NOME of Nuo rice brand series nick is mixed encroach in cold blood, like the company more Gao Fang of name, LOGO, storefront is decorated borrowed, join in business manual, brand manual is copied even borrowed. NOME lawyer group thinks, the name achieves actor to taste relevant company action to had been suspected of forming the intellectual property such as design of the copyright to NOME company, decorate to make inroad, join in the name achieves what actor tastes practice NOME inn to join in business exists on lawsuit even older law hazard.

Current, storefront of Nuo rice brand and name achieve actor to taste opened NOME storefront, mark in use NOME.

NOME brand is attributive and temporary did not decide, both sides is applying for, the time that just files from brand looks later first, nuo rice brand is leading, the name achieves actor to taste a banner to fall after, both nuance just is had on NOME label " one horizontal stroke " . The NOME substance inn that if enter the NOME storefront of Nuo rice brand and name to achieve actor,tastes, after undertaking comparative, a person with high aspirations and determination discovers not hard, actually both although grow so that resemble, but DNA difference is vast. On core commodity, the NOME shop that the name starts actor to taste is almost moved the goods that the name achieves actor to taste, just changed label of a LOGO -- it is duplicate that the name achieves actor to taste NOME store appearance the NOME inn of Nuo rice brand, flow actually those who drip still is the name achieves what actor tastes " blood of 10 yuan of inn " , with Nuo rice brand subordinate NOME inn is on products plan, phyletic, character difference is apparent, what the personage inside course of study thinks the name achieves actor to taste is sedulous imitate a bit " picture tiger kind dog " .

In fact, the name achieves actor to taste imitate NOME inn painstakingly, it is to have ulterior motives, think this kind of course of action comes to have the aid of defer and rise abruptly of brand of nick Nuo rice quickly. Nuo rice brand takes legal weapon to undertake delay counterpoises now, this means Nuo rice brand to borrowed to this kind me-too is shocking competition wants those who move real.

Evidence shows, in Nuomipin the card is intense below the pressure of legal dimension authority that have, the name achieves actor to taste must somewhat convergent, put delay outspread pace of shop of the NOME below the banner, plan to enable another Gao Fang " NOMO " new brand. If this " NOMO " once new brand is enabled, that highlights a name to achieve actor to taste on one hand borrowed of NOME guilty, be taken solid; Explain the name achieves actor to taste on one hand still borrowed to NOME the heart of nick did not die, it is an old wine in a new bottle only, with " similar strategy and method " , continue to run borroweding and on the road that brand of nick Nuo rice rises abruptly.

Add: "NOME brand " incident reviewing

On March 14, 2018, the name achieves actor to taste (Guangzhou) finite liability company accuses Guangzhou meaning starts general merchandise limited company more the name is designed for Nuo rice (Guangzhou) limited company.

On March 19, the name achieves actor to taste father Xie Guofu to say in circle of small letter friend " new brand Nome starts the first day to 33 people seek advice, 6 autographs are made an appointment with! Those who thank a group give the credit that reachs old client! " " NOME " of brand contend for rise to surface.

On April 18, renown actor is achieved article hold " NOME joins in trade news briefing " , cross a bound to march " household + dress " the market, open in the spot " NOME brand " investment joins in quota of people. This decides formerly than Nuo rice brand April 22 join in business meeting shifted to an earlier date 4 days, be considered as by industry " cut Hu Zhi is lifted " . On April 22, nuo rice brand holds channel investment to meet, spot autograph joins in about inn 1400.

Current, the name achieves actor to taste " NOME inn " had opened at least 6; And the NOME inn of Nuo rice brand has exceeded 160 in the whole nation.