Matchless car dispatch local time on August 27, ford car announces, to continue to reform the demand that changes increasingly with satisfying customer, its decide to build brand-new company product line runs a group (Enterprise Product Line Management, EPLM) , in order to realize redound the biggest change.
Ford still appoints Jim Baumbick to serve as the vice-president of new group. Baumbick plans to carry out chief inspector with the strategy for global product before this, become company senior official at present, will carry out vice-president to hold Jim Farley of global mart president concurrently to report the work to Ford car directly.
EPLM group will build 10 to step sectional group, be in charge of characteristic range of products severally, will make full use of Ford is with the person this group of sale of design, advanced product and user experience, in order to make revolutionary product and user experience. 10 groups are respectively: Car of SUV of F- series, city, good school SUV, family SUV, function, commercial vehicle, electric car, compact model model of lorry, luxurious car, rising market.
Ford points out, product line group will take efficient kind, it is a center with the user, will wait for a respect to undertake be adjustmented in the round to product line from program of project, product, production, sale and finance affairs, the hope can understand the requirement of the user better, produce the model of usury embellish, tall competition ability.
Jim Farley expresses in statement, "Through taking this kind of kind, we will raise the threshold of product line. In obtain profit of market share, implementation to increase a respect, each groups have his responsibility. Each groups have his responsibility..
This year the 2nd quarter, profit margin of business of Ford whole world is 2.7% , and the corresponding period was last year 5.1% . Among them, profit margin of North America market from last year of the corresponding period 9.5% drop to 7.4% . According to the program of this company, its target of global profit margin was 2020 8% , profit margin of North America market is 10% .
In the near future, ford will be cut scale of product of its tradition car, redesign many car that cross a boundary and SUV model, send force in medium-sized lorry and domain of cross-country function car. To 2020, ford predicts the average age of the model is 3.3 years. To 2023, lineup of Ford brand product relatively expand from 20 current reach 23.
