Meal trade is much time shuffle, meal person this what course to follow? Who am I, come from which, go which, become meal person to must want 3 faced problems, this also is the problem that the product locates need is solved.
Expert example view, fixed position just has a brand
Expert of famous strategy fixed position, China " weather channel strategy " academic author Xu Xiongjun, on August 28 afternoon, mid meal big lecture room " product season " the 2nd period assembly room, with " product · locates " for the theme, make understanding answer for meal person with real case.
"Or learns fixed position to gain the market, or does not learn fixed position not to follow to appear on the market slowly. Or does not learn fixed position not to follow to appear on the market slowly..
Xu Xiongjun is with the much home company of personal support exemple, with " tool of fixed position triangle " analytic method, told about the importance of fixed position.
Xu Xiongjun say: "The enterprise should be good at capture consumer intelligence, firm oneself client, change adversary client, in order to achieve blow adversary, the purpose of market of race to control. Good brand often can capture client intelligence, get intelligence resource to get meal the world, locate even if make the key of high grade brand. For Na Fu Yuan Motian of chicken of ambry of batteries, gold, fellow-townsman, Xin increases soya-bean oil, dorado the well-known company such as pink of former soup chicken does the strategy to locate, after locating suddenly through 18 strides, these enterprises obtained delectable result very quickly inside course of study. These enterprises obtained delectable result very quickly inside course of study..
The expert shares strategic gist, aid fixed position of force eat look forward to
The 9 big keys that Xu Xiongjun offerred fixed position to make high grade brand (it is with fellow-townsman chicken exemple) , it is respectively:
1, good brand name (fellow-townsman chicken, original name is fat on the west old hen)
2, limit category an administrative unit in Xizang to belong to (earthy chicken snack)
3, make fascia food (fat on the west old hen soup)
4, clear strategy locates (snack of chicken of Chinese style earth leads a brand)
5, character of race to control locates (earthy chicken, safe and clean)
6, delicious for basic (delicious prove by consumer)
7, food safety is the most important (chicken of 180 days of earth)
8, hammer of fixed position vision and public relations (day of PK45 of chicken of 180 days of earth is crash chicken)
9, standardization and capital introduce (snack is standardized and introduce capital)
Xu Xiongjun puts forward, pass " tool of fixed position triangle " analytic method, make the 9 big keys of high grade brand, 18 strides locate suddenly, lift the experience lesson that secret product locates and law, bring effective and feasible development strategy for the enterprise.
Xu Xiongjun shared the strategy to locate 9 words bid farewell: Take class, grab character, contend for the first.
He points out, the ultimate goal that the strategy locates is to make world mark, let Chinese meal move toward world stage.
Xu Xiongjun says, do fixed position to should be with climate, favourable geographical position, support of the people oriented, had done a business with respect to success will come when conditions are ripe.
Invite person of Chinese top class meal, tell have class of actual combat meal most
Mid meal big lecture room feeds capable person by Henan province meal and restaurant guild only appoint natural food alliance sponsors meeting and new world jointly, join forces is made, the target is to form mid 6 provinces meal makes public class upland.
Invite big Ga of domestic famous meal at the same time, bring what have value most to share to meal person, make mid meal big lecture room into the well-known trademark of platform of study of person of a meal, communication. Gist depends on driving meal industry health to be able to develop continuously, strengthen raise construction of operation of the meal industry innovation from personnel of course of study, management, brand to wait for respect ability, it is with achievement oriented, succeed with success guiding.
Season of product of mid meal big lecture room the 2nd period obtained opinion of the height inside course of study, results of many 200 honored guest attending the meeting is full, the activity concludes satisfactorily.
