Making a holiday from media is not new issue any more: It is OK to read bit of assist affusion, quantity of vermicelli made from bean starch is OK empty is tall, content may be concoctive, "Achieve formerly " the likelihood is to wash draft, even " the net is red " " big V " fictitious possibly also zero. What is the source that makes a holiday from media? Who is to make false add fuel to the fire from media? Why are each to plant to making a holiday from media reaction?
To get attention, the choice builds false shortcut, and quality of content of not dedicated promotion
At the beginning of 2018, one build date has his moment suddenly. This Zhang date is not basked in handsome male beautiful female singing and dancing, also do not bask in dog of bud baby cat do laugh at a graph, share however " how to rely on from media to earn money " . Time of half an year, date of be in debt already harvested nearly 17 million vermicelli made from bean starch.
At the beginning of holding water from media platform, it is to share the life, platform that expresses point of view of opinion, communication originally. But very fast, somebody is in from the nose in media business chance. From media rich advocate purchase Guangzhou downtown the high-grade residence, news that enters 50 thousand yuan from month of media boss assistant, it is to let people realise more from media change show ability. Input on search engine " from media " , can play piece " how to change from media now " " 15 kinds of means that make money from media " wait for associated result.
"Stem from profit objective when the operation from media Zhang date, below outer ministry supervisory not do one's best and the condition with oneself regulation weak consciousness, participate in very easily make a holiday, grab through false discharge or content the interest in reality and honor, enlarge force further through this kind of means. " Tsinghua university news and Shenyang of transmission college professor say.
"Read quantity and person of reflection of quantity of vermicelli made from bean starch to enrage on any account, with commercial value and bargain ability link up with. " from media " Liang Zi takes notes " father Liang Zi tells a reporter, "Did not read a quantity good-lookingly, do not sell from media advertisement on price. Do not sell from media advertisement on price..
"From media platform increasing, competition is more and more intense, suffer numerous attention to become the target that size contends for from media. " news of the Chinese Academy of Social Sciences and transmission institute news learn lab director yellow Chu Xin to think, a few from media to get user attention, not only without quality of dedicated promotion content, choose discharge to build holiday and content to build false shortcut instead, "No matter be,attract eyeball with specious rumor, germ is borrowing at trying in vain machine draw user attention, solicit discharge, obtain interest. Obtain interest..
Borrow empty high flow to increase oneself bargain capacity, the vivosphere that extruding achieves formerly
"My public date tiring-room often receives new user to leave a message, whether does the inquiry need to buy the business that brush a quantity. " 3 years ago, the pony established date of public of a small letter, already had more than 100 thousand vermicelli made from bean starch at present. To brushing a quantity from media, the pony is not unfamiliar: "Understand according to me, itself of date of a few public reads a quantity very few, brush however gave tall person energy of life, become him deck one each media is good-sized. Become him deck one each media is good-sized..
Current, data builds a holiday to had formed chain of industry of a black, call it by a good name of " data is optimized " . From media operation person receive " quotation " in write: "Brush of all kinds mainstream to be read from media, assist of vermicelli made from bean starch, dot, transmit, comment; Brush media of frequency of video of of all kinds mainstream to click a quantity, broadcast assist of quantity, dot, commentary " .
In addition, the vermicelli made from bean starch of the distinct category such as pink of corpse pink, common flour, emulation pink, high-quality goods true person also is marked a price by plain code, 400 yuan can buy pink of 100 thousand corpse, and 100 thousand emulation pink should cost nearly 2000 yuan. Customer service personnel explains, emulation pink " not screen, permanent do not drop " , accordingly relatively price of corpse pink, common flour is higher.
"If article of date of a public is released inside 1 hour read a quantity to have 30 only, 50, after half hours however increase sharply arrives on 10 thousand, brush quantity suspicion with respect to existence. " the pony says. Measure to avoid to be brushed centrally by person detection, some groups that brush a quantity used the more careful technique that brush a quantity, "It is normal to be mixed basically read growth trend close, make a person very difficult be aware of. Make a person very difficult be aware of..
Borrowed, wash the behavior such as draft to also have specialization the group is participated in. In website of a certain tool that wash draft, use only by " wash " the character duplicates to go up to the webpage, can generate to be like the bogus that ever was acquainted to achieve an article formerly, around needs time a few seconds only.
"Build a holiday to present an essence to refine from media currently, the characteristic that crosses platform, hi-tech. Gao Liu measures empty of a few alleged and good-sized make use of or high grade content raises tort oneself bargain ability, accumulate bonus of results vermicelli made from bean starch through vermicelli made from bean starch, bring more commerce to change thereby now, realize the gain of snowball type. " Shenyang says.
The expert thinks, build the vivosphere of the person that behavior of false, tort squashed to be free from anxiety to be achieved formerly, also be not accrual long way.
The new phenomenon that emerge in endlessly, new issue, also posed new challenge to superintending means
"Once, I see in friend circle old man of one each media sent an article, caption very look familiar. Open look, discovery is written before me, but this public date did not search to I had opened white list or apply for to reprint attributive. " the pony has had the experience that is borroweded.
"I had encountered connection I raise those who read number of quantity, vermicelli made from bean starch to brush quantity group, general meeting is pulled directly black, as good as of this kind of behavior at the exam cogged. " Liang Zi measures action to brushing very detest.
"See from media person when what a sureness creates other brush a quantity to borrowed from media date, oneself go and advertisement advocate when talking about valence, be in quite the position of inferior position. The person with a few not quite firm position can follow suit go making a holiday, the person that insists to be achieved formerly so also can feel a heart in lopsided, cause bad money to drive out the consequence of fine money. " the pony says.
Besides from media person proper competition consciousness is mixed copyright consciousness is fragile, platform and advertisement advocate the effect that also had add fuel to the fire on certain level. The personage inside course of study points out, platform is very contradictory to making the state of mind of the holiday, hope everybody does not make a holiday on one hand, make a holiday on the other hand helpful to the false prosperity of platform. Partial advertisement advocate although be opposite,the behavior that make a holiday is aware of somewhat, but think for oneself business, still acquiesce put in advertising to make a holiday from media. "In rectifying each media industry to be immersed in a kind of such odd groups, vicious circle aggravate the situation that creates a holiday from media. " yellow Chu Xin says.
By September 2016, date of small letter public brushs quantity phenomenon by large-scale exposure, but the industry brushs quantity phenomenon as before general. The expert inside course of study is analysed, external cause converging attack was brought about inside what make a holiday from media is flush, part from media person, advertisement advocate, platform square, be happy to see the prosperity of the coxcombical, content of data, formed a kind to conspire. Same, although each superintend branch and platform to protect skill for many times to rumor processing, copyright, but " tort cost is low, dimension authority cost is high " the problem was not solved, the new phenomenon that emerge in endlessly, new issue increased difficulty to management again.
Data makes a holiday, borrowed wash the behavior such as rumor of draft, transmission, also affected the creation from media content and output, brought to the reader read an experience badly. A lot of readers do not understand make the inside story of holiday, tort very probably, felt the fall of content quality in read however, because this selection goes,stay. Penguin wisdom cruel releases " trend of Chinese new media reports (2017) " show, what the user of 56.1% makes clear to was being conveyed from the quality of media content is anxious.
