Show level, young generation is national main force, their consumption is watched more apt individuation, because of this window 10 old brands need follow closely vicissitude of the market, change sale thinking, footstep of follow closely times, capture 80, 90 hind the psychological demand of consumer.
One, make those who have specific aim child brand
80, 90 hind it is the part that swells quickly in organization of door window consumption, but assume door window business locates guiding principle consumer at 80, 90 hind, the likelihood faces the risk with consumptive too narrow group.
Accordingly, the rightest brand strategy is, below strong mother brand, roll out to be aimed at young generation consumer child brand. The brand of this stature brand names, image of brand connotation, brand, sell a dot to appeal to beg, figure spokesman around move the youngster goes planning to imagine.
In meantime terminal coessential change, the product is coessential change, sell a site coessential the door window that change works, roll out those who have specific aim child brand, will surely form apparent difference and area to lie between with other brand.
2, take experience type seriously to popularize an activity
80, 90 hind it is the generation that companion grows as TV ad, they have a day to be generated like that to advertisement " immune force " . Want to let general business advertisement touch them, that is very difficult job.
Be aimed at 80, the 90 consumptive psychology features after, have an interest, experience form, the sale activity of interactive sex, can obtain the jubilation of consumer more, also more be helpful for those who arouse them buying a desire, effect consumption, guide consumption.
For brand of window of face each other, besides the program of experience type environment of terminal link, can undertake disposition examines consumptive, according to examining action recommends the door window product of different style, in company sale promotion activity plans to go up, want to increase the interest sex of sale activity.
In the link after carry out, can increase a few 80, 90 hind favorite consumption shows loving care for behavior.
3, the use that takes network action seriously
About 80, 90 hind, doing not have a network cannot be imagined. Mobile phone small letter, play a net to swim, the network chats, shop on the net etc, blended in their modern life. Sale method must answer consumer and change, network sale is most agree with 80, the 90 youthful gens after.
About door window business for, want to value network sale, need demand increases the charge that network sale throws and proportion, the conduct propaganda that advances to wait for relevant website in outfit of famous house property, home, building materials popularizes strength, on the basis that becomes good business website to like content of gender, interactive sex to creat, the promotion advancement person that strengthens a website enrages rally strength.
About new consumptive group, should get ready adequately answer the strategy, change the thoughtway former days, show originality, break tight encirclement in order to differ dissimilation, need to capture the heart of consumer only, the base oneself upon with abiding ability at bazaar, have the position that other cannot replace.
