To now car market of home, SUV is the model that can attract broad customer most undoubtedly, each manufacturer also understands this very, no matter be joint-stock brand, own brand,still import a brand to be in so roll out SUV large-scaly. Especially to going up for steam masses, there was road to watch familial, road to hold many SUV hind high in succession in home, want to be in there is better result in this SUV times now, necessarily still must model of more new SUV is thrown among them.
Exhibit in this Chengdu car on, on steam masses was announced formally brand-new the Chinese name of SUV model -- road high mountain. Although the model appears long already, but the model that this shows a person with English name THARU all the time before the paragraph, of this Chinese name announcing is the formal arrival that lets us feel it more, had left us closer and closer.
Why to name be road high mountain?"Road high mountain " to going up steam masses this new brand-new SUV, such Chinese names be full of deep desire apparently. Road, journey, arrive at the meaning of distance, high mountain, lofty mountains, climb the meaning that records high. Can say, of road high mountain name modelled one is in to climb uprise and not the brave of Wei journey hardships person figure, also accord with the hale impression of this SUV at the same time.
Of course, those who regard the masses as the brand is newest a SUV, its are very good also when name acceded " road " word generation SUV names means familially. Hold high from road of full measure admiral SUV, to in advanced SUV road watchs L, arrive again the road that is about to appear on the market high mountain, can see with " road " the 3 SUV model that word generation names solemned to had been formed on familial matrix of steam masses SUV.
Go up steam masses road high mountain who be?Well-known, on steam masses is in early rolled out road view 2010, and maintaining very good market sales volume all the time. 2017, more in still was being rolled out one after another, advanced SUV road watchs L, and road of SUV of full measure admiral is held high, all obtained right result in respective fractionize market, comprehensive and occupational in the market of large SUV, medium-sized SUV. And of this road high mountain be about to roll out, it is to aim more stand firm in market of intermediate SUV fractionize, break through somewhat.
Exterior respect, the automobile body of road high mountain applied straight line element to design in great quantities, integral modelling is very hale. The face before the car and road hold special likeness high, the grille before having chromium of wide cut plating and size are very large before headlight group, used LED light source, reason has " small way is held high " say.
Automobile body flank has an apparent lumbar line, stereo move is very. Car end also administrative levels feels bright, taillight uses LED light source, use below bilateral in all the exhaust layout of two place.
Dynamical respect, road of it is reported high mountain will carry engine of pressure boost of 1.4 litres of turbine and engine of pressure boost of 2 litres of turbine, these two engine can say is at present the model below people standard provides two most extensive engine, match with these two engine predicting will be 7 fast transmission of double separation and reunion, at the same time it still will provide model of 4 drive version.
SUV market is fervent, competition ability of road high mountain how?Some closer year, domestic SUV market all the time high fever is not retreated, competition also is sent more intense. And the intermediate SUV with more driving output of more capacious and comfortable, power makes the vacuum the first selection of consumer. With one steam - the masses just has the SUV that belongs to his to differ, on steam masses is in early rolled out road to watch SUV model 2010, and maintaining very good market sales volume all the time. 2017, its still rolled out road of 7 admiral SUV to hold high, acquired good sales volume as much. And as road high mountain be about to come out, depend on brand-new platform and product strength promotion, road high mountain not decline to shoulder a responsibility become road to watch (edition of the Silk Road) succession model, hold high with road, road view L keeps abreast of, become on steam masses SUV is familial 3 drive carriage, pound different fractionize market.
From the point of the fixed position of 3 cars, road is held high is apparently advocate hit 300 thousand to 500 thousand yuan of 7 SUV markets; And road view L is advocate hit the 20-30 with larger sales volume market of SUV of 10 thousand yuan of family expenses; Watch as road (edition of the Silk Road) Yue Ze will make the way of succession model apparently on steam masses is in the brunt product on market of SUV of 200 thousand yuan of less than, can say be of one mind of brother of these 3 cars, will ask for market of the SUV inside the Warring States together.
What can the competitor of road high mountain have?In intermediate SUV market, never be short of adversary. As road high mountain be about to appear on the market, believe its also can face a lot of competitors that have actual strength quite. Fasten this gram, Feng Tian, cropland for example, it is solstice to produce, in the form that they there is no lack of in current intermediate SUV market.
From the point of the model, in east wind this cropland CR-V because sales volume of a few cases not after beautiful, the strongest competitor that after road high mountain appears on the market, will face is Biekeangkewei, as beautiful department intermediate SUV represents a model, in consumer already assemble certain person is angry.
Besides, produce the day such as strange fine horse to fasten mainstream SUV product like Rong Fang of Feng Tian RAV4, day, also meet the strong competitor that is road high mountain. Both has wide dimensional show, and better public praise foundation, sales volume month also all has nearly 10 thousand or so. At present nevertheless model style already did not consider two cars new paragraph, this is not worth somewhat to attracting customer.
And watch road high mountain instead, the platform with brand of its out masses, brand-new profit from is added hold, plus before the market that road view makes is good public praise foundation, road high mountain can say is walk on the shoulder of giant to be born, depend on popular brand, had had congenital competitive advantage.
Write finallyFace present car market, SUV made the puissant weapon of every manufacturer already completely, to going up it is such more steam masses, from the point of current market sales volume, no matter be road view is familial still be road holds what had won customer high to approbate, won good sales volume in the market, so of this road high mountain roll out will naturally to go up steam masses is brought again heavy fist hits out. Road high mountain is watched as road (edition of the Silk Road) succession model had certain promotion on product strength, after rolling out, also will be held high with road and road view L is formed together on matrix of steam masses SUV, and the road Yueze that handles market of 200 thousand yuan of or so SUV to the body is having very good market perspective, let us waiting for the arrival of a good value finally!
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