Millet borrows platform ZestMoney to invest 13.4 million dollar to Indian net, have foreign media coverage, millet company borrowed platform ZestMoney to invest 13.4 million dollar to Indian net a few days ago. Epicycle financing is the 6.5 million dollar that ZestMoney finishs recently of A annulus financing outspread, so far this company already financing 22 million dollar.
Besides millet, current investor PayU, Ribbit Capital and Omidyar Networ also participated in epicycle financing. The report says, millet began to negotiate with ZestMoney this year in April, the hope acquires latter and specific share.
Before this, millet and ZestMoney are in " millet finance " there has been collaboration on the product. In addition, the tycoon of electronic business affairs such as ZestMoney and Yamaxun and Flipkart also has had collaboration.
1
The road of millet finance
Type of millet finance solicit comments appears before, roll out " millet current treasure " product of conduct financial transactions, by Yi Fangda fund banner leaves day of providential money money fund provides management. Of current treasure roll out, mean millet to be in of its zoology catenary build on, finish important one link. But millet nots throw the troops into battle all the time to Internet finance before this, appear and innocently with A in, the tycoon such as Tecent, Baidu spreads out bayonet to see red competition.
This also is infrequent millet was not done " Bolshevik " , go trying the strangest thing. And millet rolls out finance of Internet of sortie of product of conduct financial transactions suddenly now, more resembling is must not do it soon, the cowhide to had been blown before buys sheet just.
These year big company makes ammunition of wind of wind of financial it may be said, but millet finance carries recumbent millet on the back this large tree, behave Debuwen all the time however not fire. Develop the blindly follow sb on the strategy, lack star product, lack enough setting to cut financial service, restricted the development of millet finance. Want to cast off this kind of situation, millet needs to think the new thinking of development.
In a lot of circumstances, millet is high-key advocate, should make involve intelligent hardware, intelligence the multinomial product such as service of household, appreciation, service is integrated and become zoology chain. Come round to look with respect to eye, the zoology catenary of millet has shown embryonic form, what millet needs to do is to use more product kimono Wu to have stuff. But in these products and service, lack important join node however -- financial solution.
Nowadays, millet also calculates taste sortie Internet finance by right of grain property, want just about complemental of this one annulus be short of regret, the cowhide that lets had been blown at the outset appears a few more satisfactory.
2
A red sea mile seeks lease of life
No matter be the hardware product of millet, or is other appreciation serves, millet is used how " bluff person " , hyperbole, do laugh Internet sale shift to be indifferent to, what kind of do not cash acceptance also is indifferent to. But involve financial level, although instantly likes the user of have a taste of what is just in season again, also can consider safe issue.
Look from this angle, millet has not achieved A apparently in, the brand degree of belief of Tecent, Baidu. But brand degree of belief is an user when selecting product of Internet conduct financial transactions, the most crucial measure a level. Ground of be practical and realistic says, the fame of millet still is in with it now the position of intelligent hardware market does not match, still also fail to develop become complete zoology chain, insufficient to the appeal of the user. Of current treasure roll out, more resembling is millet is in amuse oneself the ground plays " a bit of a clown " .
Besides recreation masses, can too much user does not come " buy a ticket " . In the final analysis, the opportunity of finance of millet sortie Internet is a bit malapropos.
Now is not budding period, had been a the Red Sea, did not nod absolutely vivid current treasure, certainly will won't have extremely tall public opinion attention to spend in that way like the other product of millet, more never mention it taking the advantage of attention to spend ascend a top. Since millet is so anxious mount a horse, want those who laugh to coerce him show is done " a song-and-dance duet popular in the Northeast " , so we move good campstool to had been looked at.
3
Show the malpractice that level exists
In fact, presence of millet layout banking is not little short board, millet finance user is finite, and environment of devoid business affairs is mixed trade zoology, and the practice that millet has an insatiable desire for much demand perfection this kind not to have high-quality goods however is unwise. At this point the challenge of finance of second millet layout is not little.
Of millet user in financial domain acknowledge not strong, and millet enters the time of financial domain layout opposite also lag. In addition, in the ecology group of millet, the setting that serves from finance and frequency second go up in light of, of the setting of millet finance or deficient and devoid stickiness.
Wait for the problem of the respect besides user dimensions, experience and zoology, the another big challenge of millet depends on evening of time entering the arena, this makes its are faced with " how to grab the flesh from others mouth " problem.
On the product, millet does not have what call somewhat to provide the innovation of wallop extremely, below this kind of circumstance, want numerous and inchoate the user billabong that treasure be disbursemented, small letter and other banking company encircle ahead of schedule coming back is existence difficulty.
And the biggest challenge of millet finance is serve as late person, how to facilitate the change of average consumption client to financial client, realize counterattack successfully thereby. Look from inside practice, because the Internet banking product of the user uses a habit to be formed already basically, the client buys your goods and not inevitable meeting buys your financial product, the client changes difficulty bigger and bigger, prop up in what lack great mode innovation below, late person the hope of counterattack is less and less.
But this millet borrows platform ZestMoney to invest 13.4 million dollar to be able to see to Indian net, the millet after appearing on the market still is that millet, just learned more advance steadily, money makes up gentleman or very of the investment direction that values this millet, the share price that believes prospective millet also can have constant wave motion.
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