On August 30, the 8 ministries and commissions such as arrange of edition of Ministry of Education, new scent combine print and distribute " prevent integratedly accuse children adolescent myopic executive plan " (the following abbreviation " plan " ) , put forward among them: "Adjusting control of gross of executive network game, control increases amount of network game online operation newly, exploration accords with the system of clew of of the right age of national condition, adopt measure to restrict minor to use time. Adopt measure to restrict minor to use time..
Message, game industry big shock! On August 31 morning, a game kind drop greatly in succession. And cribbage-board piece two big bibcock, harbor Tecent accuses stock market value half days to evaporate 154.2 billion yuan. The Netease of US stock of of the previous night closes drop 7.19% , the newspaper receives 194.39 dollars, share price is achieved since June 1, 2016 lowest.
Network game and adolescent
In recent years, "Lying to make money " network game industry, the social issue that also lays because of accompanying especially teenage healthy problem, stand time and again the where the wind and the waves are highest of public opinion.
In the summer vacation that just goes, have media coverage, before term begins, many students gather together match spectacles for nearsighted persons.
Doctors sigh with emotion: 2 grade student is hit king person honorable, glibly of 3 grade student " eat chicken " term, some children play shake signal to noise ratio to Your Excellency to still sneak away. Children of mobile phone side were opened " the gate of new world " , also can make them eye very get hurt.
In July 2017, people's Daily and Ceng Lianfa of Xinhua News Agency many article is painful approve a hand to swim " Wang Zherong boasts " . At that time, this game just was handed over battalion receives 6 billion yuan first quarter and make the whole world most " absorb gold " the report of game.
According to the report of gamma data, real sales revenue reached Chinese game market 2017 two hundred and three billion six hundred and ten million yuan, grow 23.0% compared to the same period. In fact, regard Chinese culture as the bibcock of the industry, game industry 4 times total 2017 production value is industry of the 2nd movie.
The personage inside course of study expresses, the bottom was controlled 2012, game firm can say is " lying to make money " . Drop ceaselessly as population bonus nevertheless, competition is sent more intense and of superintendency policy perfect, of game industry " supply side is reformed " had come.
Game canal accuses to eliminate caudal company quickly
According to the country data of net of wide report total bureau shows, 2017, hand crossing careful swims the amount achieves 9254, cardinal number is already special and huge. And can digest truly on the market, the hand that popularity gains profit swims product measure is counted under this far.
Look from the key manufacturer such as a gleam of, second line, tecent, Netease, perfect, 37 wait for game manufacturer to roll out new product every year, of a gleam of be in basically 50 less than, second line is in 20 less than, opposite trade is total produce can amount, occupy than very small. And the hand parades height of course of study is centered, a few big plants contribute a gleam of of ministry of pretext of main sales revenue and second line. Show according to gamma data statistic, before domestic sales revenue was ranked first quarter 2018 50 game contributed game industry the income running water of 90% . Look from American market, its 800 thousand game are medium 2017, before the rank 50 contributed the income of 76% . From supply so end controls an amount, very small to influence of game industry whole, be helpful for an industry eliminating caudal company quickly instead. " plan " in mentioned control game gross, big probability is to be in examine and approve speed and rhythm aspirant travel control.
As to game the canal accuses, be in early PC end swam 2007 the domain began to introduce minor " prevent indulge system " , but this did not affect PC end to swim the development of the market.
Current, the hand parades course of study has only " Wang Zherong boasts " waited for a few product to introduce minor to protect a mechanism of one's own accord, predict to will be in charge of a branch to will carry out this one mechanism compulsively henceforth. Limitation is minor use, can reduce the vivid jerk that the hand swims, but can not have particularly big effect to income -- present game consumption main force is adult, adolescent did not secure income, although have press occasionally,some child takes the cash in the home to play game secretly, but that is individual incident only, on the whole adolescent contributed a hand to swim only market income very fraction.
Can see, " plan " impact of gross adjusting control is the biggest will be medium little game company, if control amount of the line on new play, xiaogong manages in likelihood must big company of go and seek refuge with sb, sell big company new product directly even, because big company is sending careful and natural to be being had on the understanding of policy advantage. And, disappear stage by stage as industry user bonus, ability of product research and development has become the place of core competition ability of game company, and big company has an advantage in each respect such as capital, talent, technology, channel. The result that can foreknow is, the concentration of game industry is spent will rise further.
Read and edit: Liu Zhijun, Li Rui
