As the development of science and technology, the habit of people view shadow also is in produce change. We see video basically adopt a TV set previously, disc player, after Internet is born, our look transfers the video website such as actor cruel from the television. Video website passes development of ten years, final a remnant 3 everybody: Tecent, love is strange art and actor cruel. Compare according to user amount, tecent video is the biggest undoubtedly, allegedly its pay charge door to be as high as 60 million, but of unimaginably queer making a person is, what measure so roughly is gigantic without bully still be deficit actually, let a person 100 think of do not get its to solve.
At present video website basically has pattern of two kinds of profit, one kind is to pass advertisement to make money, plant even if pay fee through the user additionally. Although advertisement is the profit pattern of first selection of numerous Internet product, but rely on advertisement to make money to encounter the ceiling very easily, and the money of gain also cannot be enclothed purchase the cost that drama makes, because this is very much,video website puts the view in the user pay cost to go up.
Although Tecent video ranks the first with 60 million user paying fee, but will tell relative to the integral user of nearly 800 million, 60 million are a drop in the sea, honest too little. This also is Tecent video still the reason of deficit. Estimation wanted even him Ma Huateng not to understand, tecent video advertisement is so much, so long, why do you aux would rather see advertisement also do not wish to spend bit of money to buy Tecent video membership?
Be because is money much,? Not be of course, the fund that outside pausing, every month sells the member price of Tecent video namely, but why a lot of users still are willing to buy the membership of video website? The author thinks above all, the habit paying fee of the user still does not have nurturance. Present Internet user goes all the way from free times almost, free thing uses be used to, want suddenly now to receive charge door to not be willing of course, but will tell to the user of young generation, they may feel shadow of view paying fee is a very normal thing.
Next, natural resources is not quite substantial. Well-known, the cost with video the biggest website is not a broadband, of server and so on purchase cost however, the heat that especially big star is in sows drama, purchasing cost is to reside more do not fall high. This is brought about almost all video websites have resource of all movie and TV impossibly, if the user wants to look complete, have to buy membership of 3 movie and TV, these adding up that every month estimates about a hundred yuan so that a few have, the user does not wish to spend this money of course.
Moreover, always have free medium of communication. Although the government hits pilfer edition again and again, but undeniable is pilfer edition still exists, so although be in exclusive content, time grows to also can pilfer edition is poured out of, a lot of users hold fluky mentality, aux would rather evening sees period of time also do not spend this injustice money absolutely, drama of besides movie and TV is not to just needed, a few days do not look do not have a thing.
Video of Tecent of no less than is in charge of place high to say: Video industry is afraid the loss that passes period of time even, it is mature that each respect still does not have the market now. Look, the member collects fees mode still has very a paragraph long the route should go. To this, how do you look? Did you buy Tecent video membership? Talk about your view!
