According to the nose-count statistic that U.N. releases, "Z for generations " (be born in the following 2001 crowd, be called normally in China " 00 hind " ) population will exceed 2019 " millennium is acting " (was born 1980 to come the crowd between 2000, be called normally in China " 80 hind, 90 hind " ) , take a whole world 32% of 7.7 billion population, become the generation person with most population.
Population group differs according to the orgnaization have differentiate differently method. American historian holds writer William Strauss and Neil Howe concurrently most put forward first " millennium is acting (Millenium) " this noun, they will are born in called millennium generation to the people between 2004 1982; Civilian attune orgnaization and The Pew Research Center of wisdom library orgnaization will reach American independent character 1981 the people 1996 calls millennium generation; The crowd that begins to be born from 2001 is called " Z for generations (Generation Z or Gen-Z) " . American census bureau (The U.S. Census Bureau) also will be born 2000 the crowd after year end calls Z for generations.
Ernst&Young LLP (Anyonghui plan division office) executive trustee Marcie Merriman is reporting " of Z for generations rise abruptly: The new challenge that shopkeeper faces (Rise Of Gen Z: New Challenge For Retailers) " in express: Z for generations has distinctive belief, code of conduct and experience, not be the simple continuance with acting millennium. And besides the age, millennium takes the place of and the crucial distinction of Z for generations depends on:
Millennium generation thinks he enjoys a lot of right inherently, z for generations is more gritty, more be good at adversity seeking to live on
Millennium is acting more idealism; Z for generations is more realistic
Millennium generation is more creative; Z for generations is bolder, be willing to change actively
Millennium is acting more count another person, easier when encountering difficulty to someone else (the employer that includes oneself) appeal; Z for generations grows in the times of comprehensive digitlization, as a child the key that they can use a network adroitly to seek an issue, when this makes they are solving a problem more earn one's own living
The economic crisis 2008 makes Z for generations grows the big environment at global economic depression, and what parents lets the child share domestic expenses respect is decision-making, also making them most is not seasonable enjoyment clique. The Z generation that has 57% expresses, after having money, meeting choice puts money, they problem of more conscientious, more rational, processing is more mature also.
Internationally accounting audit major serves network Deloitte Touche Tohmatsu Ltd. (De Qin) take the place of to 10000 millennium and show in the year investigation that 2000 Z for generations has, the happiness of Z for generations is spent relatively millennium generation is taller. And be opposite economic environment and social progress are more hopeful. China and Indian area the youth of 70% thinks relatively father him generation spend happily taller, but the youth that is in Australia, England, Canada and United States is held generally reject an attitude.
Every generation person has specific consumption to be used to, need to adjust sale strategy ceaselessly to attract different consumer businessman. Z for generations will make the main consumption group on the market gradually, the businessman will need to have specific aim according to their characteristic have sale.
The addition of population of Z for generations suffers to serving manufacturer of company, small commodities to wait for youth gay industry very advantageous, but to company of organizer of pedagogue, activity, luxury, and like golf such with in old people is given priority to want a settle or live in a strange place group huge is however for the industry challenge.
The issuance of Nielsen Holdings Plc of the firm of global information and market that monitor puts forward in the report, because Z for generations grows at the time of information explosion, so they can filter quickly the information of their disinclination, because this businessman needs to have specific aim more, more the sale shift of personification.
Z for generations is the digital aborigines that from a child is familiar with IT. With real life medium talk is compared, most Z for generations preference network is gregarious. The Z for generations that exceeds above of half the number states network communication is simpler, more convenient. And through statistic, the website that the Z for generations of 85% above likes most is YouTube. The advertisement form of their preference also with differ before this, the photograph of Z for generations of more than 63% compares star ad, prefer element person gain advocate the commendation to cosmetic.
The shopping characteristic of Z for generations:
They are more independent, to oneself life palm of future accuses to spend taller, expect bought product can have more individuation element
Very tall to businessman requirement, cannot satisfy them to need sue for peace to make shop complicationing businessman falls in the metropolis in their eye cent
With commodity photograph chooses to compare in door inn, the network shops to have appeal more to them
Because network information is newer rate is rapid, information content is very big also, so day of Z for generations is born with to be attracted by better, more convenient, more interesting product place ceaselessly, the faithfulness that makes the businessman fosters them very hard is spent
To sniff of member faithfulness project, the businessman can gain their attention only through updating a service ceaselessly
The population that Z for generations is in world different region
Compare Z for generations, the millennium is the largest 4 economy put oneself in another's position on acting alive bound: The United States, China, Japan and Germany have higher population rate as before. These 4 countries are in the rate of millennium acting gross and Z for generations will be 100:7 20193.
Population of Chinese Z for generations is about 312 million, and the population of Z for generations of India will be achieved in next year 472 million, it is 1.5 times of China.
In Sahala with the African area south, the population of Z for generations had exceeded millennium generation, the World Bank (world bank) it is the orgnaization of finance of U.N. system international that provides loan for project of developing country capital, they predict the youth that there is 1/7 in this area cannot find the job, 57% is as high as in the unemployment rate of the 15 youths that come 24 years old in south Africa age.
