" China is produced formerly give " it is project of industrialization of focal point of stand of broadcasting television of priority discipline of industry of movie and TV of publication broadcast of Shandong province news, Shandong, for the whole nation high grade produce builds " TV + electric business + hypostatic inn " integrated service platform. Already accumulated vermicelli made from bean starch now 100 thousand + , in Shandong the province has 34 doors store.
" produce formerly give " understand through serving a manager " spark plans " , join " spark plans " hind, undertook putting in for the first time August, bring with respect to the inn that it is the door 100 thousand + essence of life allows exposure, sale of implementation door inn grows 12 the effect of times.
Add spark plan
" produce formerly give " understanding arrives, spark plan is to the retail businessman that assist and Tecent roll out hand in hand gives aid to project, provide discharge support to the businessman not only, return those who have 2/3 to put in charge allowance and put operation on guidance.
After producing increase by degrees to enter spark to plan formerly, put expenditure on 4400 yuan first, obtain essence of life to allow exposure 107706 times, plan according to spark of 2/3 put in allowance, " produce formerly give " actual expenses is less than 1500 yuan, the rest 2900 multivariate all by support having support!
When early days puts in, did not achieve expect the result, below the guidance that the group puts in in advertisement having support after, producing area is adjusted put in material and strategy, get satisfactory result finally.
Through the friend circle advertisement is drainage of door inn exposure
Country of origin has mature door store, but face the problem with win a customer difficult, want to be door inn drainage through the channel on the line so.
Friend circle advertisement is the most high grade in all advertisement platform on discharge quality, and support puts door inn on periphery 500 meters - 5000 meters limits, corresponding line issues retail setting and character, can realize essence of life to allow directional push send, hit essence of life of door inn advertisement the crowd that amounts to shop periphery to enclothe definitely, the probability that after the user sees ad, comes to enter store also rises greatly.
In addition, with a friend the circle regards advertisement as carrier, be accepted more easily also by the user in formally, because this is produced formerly,give chose to put in a friend to encircle advertisement to be drainage of door inn exposure finally.
Put in window:
① picture chooses to had modified little former zoology plan, imitate a friend completely to encircle the form of information, increase user hit;
② puts periphery of inn of area choice door on 3 kilometers, raise an user to be led to inn;
③ because inside inn advocate battalion fruit and farming by-product, will put in a crowd to be in surely 35 years old so above;
Cooperate below the line on the line, activity of clever setting sale
Leave door store to the line for better the discharge on the line diversion, produce formerly give through beginning " the group goes all out on the line + carry oneself to inn " activity spelling a group, will attract attraction new customer to guide from friend circle consume to door inn.
Mobile content: Shanxi black millet 1 yuan 1 jin, the group goes all out on 2 people line, carry oneself to inn, set limit to 100
The activity is bit more crucial:
① low spells a group to attract eyeball, 1 yuan of 1 jin prices, apparent under market price, incentive user participates in an activity;
2 people of ② become a group, lower threshold spelling a group, raise inn rate;
③ selection is peculiar, and suffer numerous extensive. Black millet is not common, can tick off the curiosity that has an user, millet is the food of unusual in a popular style, promoted an user to click card advertising probability.
Mobile window:
① does good door inn to carry on.
Placard of activity of door inn paste, spot compere video introduces, frequency explains wait for help client to understand an activity. During the activity, door inn still planned a variety of 20 indulgence products, begin set limit to to supply at the same time, dozen fold the activity such as indulgence, free foretaste, still have a variety of gift.
② always makes inn long add small letter into the client of inn, built a company group.
A lot of clients that take shop express, although do not have the activity spelling a group on ginseng ledger line, but through the friend circle advertisement stayed " produce formerly give the value very favourable " impression, transient or if having time, can look to door inn, still have privilege unexpectedly, buy bit of thing with respect to conveniently.
Through " the group goes all out on the line + carry oneself to inn " sale mode, exposure of brand big range while, still promoted the door the sale of inn apparently, put in that day, door inn sale turned over 12 times.
"Spark plans " what still put in play a way
Produce the advertisement that gives this to put in to belong to formerly " electric business is bought continuously " advertisement selling goods, through be united in wedlock assist spells round, second to kill, be carried oneself to inn and cycle is bought wait for sale function, drive product sale directly. The advertisement sale that actually spark plans to support plays a way varied, buy continuously besides electric business, still have put in below play a way.
◆ public date adds pink
Through putting a friend on circle and public date advertisement, guide user attention, implementation adds powdery destination for public date drainage.
◆ blocks certificate to distribute
This kind plays a law to suit great urge to use very much, the privilege that distributes sales promotion activity through advertisement blocks certificate, enlarge an activity to transmit limits, attract more user to participate in an activity.
◆ client information is collected
Gather potential user information through advertisement, so that sequel makes sale of further ground follow-up.
◆ member is registered
Union has support member management, store the sale tool such as value card, the catenary outside guiding is added on advertisement card, guide an user to finish a member to register.
