Love is strange last night art the material information that sports published A annulus financing, the appraise cost after 850 million yuan of RMBs make its are cast rises it is 3.35 billion yuan. Love is strange art father holds CEO Gong Yu concurrently to express when accepting media to interview, sports industry has a doorsill, nowadays agitate bureau person retire, strange to love art for it is a the main chance that extends relevant business. As to future, this industry can appear unlikelily alone big case, 2 coexisting to 4 is possible.
As we have learned, the love before this is strange art ever announced on August 6 hand in hand new flower sports medium establishs Beijing to love limited company of sports medium science and technology newly. According to the agreement, new company will be passed what wait for the level in service of sale of operation of content of high grade copyright, match, advertisement, member is all-around get through, make a platform of a super and online sports actively. And before this, tecent video and actor cruel potato all also have skill on sports content.
[Home BAT3 already all entered market of bureau sports content]
Respecting video website is in the copyright consciousness on sports content, must carry " great merit official " happy inspect sports, if do not have it, domestic video website buys sports the consciousness of exclusive copyright is gone to even likely from the back delay several years. Happy inspect sports to serve as independent company, held water formally in March 2014, wait for the sports match autograph of well known to make an appointment with with NBA, F1, Ying Chao early or late, let the market see the business chance that buys copyright to serve user paying fee, this ability had from the back the skill in Tecent A.
Well-known, the direct seeding authority of Russia world cup is taken by actor cruel this year, make domestic user can watch 64 world cups directly through the network high-definition match. And the report that signs up for according to new capital, the copyright fee that pays for this actor cruel is 1.6 billion yuan about. Still feel this business is worth very much it seems that in A nevertheless, be in then on July 19, ali announces investment of strategy of gymnastic of didymous Su Ning, regard cooperative carrier as actor cruel, make " platform of through traffic of sports of actor cruel PP -- actor cruel sports " channel, future is mixed in member brand soon the many domains such as the service undertake deepness cooperates.
As to Tecent video respect, also open up before this gigantic endowment the copyright of exclusive new media that took NBA China area 5 years, the video of the direct seeding that can offer the match such as football, basketball, tennis, golf for the user at present, order programme and information serves. Not Yu Lingxiao of president of Guo Xinying sports ever expressed, "Tecent is the closest these year of strategy on great majority project be follow-up type normally " , "Let them when the competitor only when forcing on the blind alley, just meet backstroke " .
[does sports direct seeding scoop up gold more? See a world cup 1620 yuan]
To the audience of sports match disinclination, the likelihood does not understand why video website will be right the copyright of sports athletics match is so enthusiastic, but be clear about in the popular feeling of know the business, this group can be a big gold mine. Why so say? Take current Russia world cup for, all round us basically every family can watch a world cup directly through CCTV, even if cannot open TV, also can carry a variety of channel, enjoy synchronous direct seeding on actor cruel for instance. Most crucial is, we see a world cup, that is free.
But same a world cup, went to Hong Kong brethren there, not be so convenient watched. According to the report of many media, hong Kong fan is in today summer before going out, go to tea dining-room, bar, even market and other places gathers together see a ball. Why is Hong Kong citizen willing to see a world cup in the home? Listen small make up everybody to consider brushstroke Zhang clear.
Be in Hong Kong, the hookup authority of flourishing age of sport of this kind of international often is collected fees channel is bought, in current world cup, the game that Hong Kong fan can watch freely in the home has 19 only, if want to watch the others match to need what buy 880 HK dollar additionally " world cup pass " service, the price that carries a box on the head with the relevant television that will watch game even also is in 980 differ to 1280 HK dollar. Such calculating come down to see a world cup must spend a 1860 HK dollar the least, amount to RMB 1620 yuan.
Although this kind collects fees,watch a mechanism, a lot of audiences still may be not accepted temporarily, but undeniable is, the mode of this kind of economy of Hong Kong, however enough proves to be related sports video domain, have greater commercial value. And this, also be no sooner has one fallen than another steps into the breach of numerous video website the main reason in participating in its.
[of copyright contend for or do not have if really, platform service decide the issue of the battle is lost]
Current, the Tecent video of Tecent oneself, the actor cruel potato below A Liqi, and the love that Baidu gives aid to is strange art, home BAT3 already all entered sports content market. This kind of setting is like a bit be ever acquainted? From last year the end of the year continues to this year in the big fight of musical App copyright of the beginning of the year, participator also includes mix in weathy A Tecent, and these two are holding the dominant position that comparative on copyright all the time. But final, 3 platform reach consensus, share the musical copyright resource of 99% , maintaining delicate balance.
Have this lessons drawn from others' mistakes, in sports content domain, also can surprise like love probably place of art Gong eaves says, who is there finally can alone big, can put in the circumstance with a few concomitant platform. Be being connected to general so actually may be best ending for the user, will can plural platform can offer an alternative, and come the mutual competition between platform also is helpful for driving each square ceaseless promotion to serve character, stimulative whole industry retains vigor.
But to platform oneself, appear such situation also is meant " having copyright is not all-purpose " , still must enhancing an user agglutinant on, cost more mental efforts. In this respect, no matter be to love to surprise art sports it may not be a bad idea, the sports section of cruel of Tecent, actor, can look for B to stand actually even Netease cloud music " steal division " .
The book of raise capital by floating shares that the B before this stands divulges its user group has tall viscosity character, and this just is because of its distinctive community atmosphere, the time that makes most serious in copyright issue in Netease cloud music with manage paragraph inside, because,still also have an user " feelings " wait for subjective element to choose to stand fast. Last-minute, this is the user group that platform had developed tall viscosity, make them right platform had deeper attributive feeling. Same, to sports content domain of future, if hit copyright battle to be able to not go all out surely,give a best result, sequel promotes platform the service, enhance an user agglutinant, will become each platform the biggest sell a site.
