Since this year, serve as year of business that sells 1 million -- Great Wall car is immersed in to drop situation, care of market prospect can, roll out much money brand-new the model helps city, but the product is coessential change bring about product strength inadequacy badly, in-house " fight " the problem also brings about much money model to appear to drop many months continuously.
Now, great Wall car publishs data of sales volume of new in August car formally, sales volume decreases compared to the same period that month 12.99% reach sixty-four thousand one hundred, among them SUV sales volume decreases compared to the same period 18.62% only 53 thousand; So far, sales volume of 1-8 month accumulative total decreases compared to the same period 2.24% reach five hundred and eighty-nine thousand nine hundred, SUV occupies five hundred thousand four hundred.
From the model data of specific sales volume is analysed, almost all fronts product runs quickly;burst;ulcerate;fester. For instance brunt model with a ha nots H6, sales volume of new in August car is only twenty-six thousand seven hundred, relatively the corresponding period glided last year 31.8% , accumulative total dropped this year 10.5% , the Great Wall that relies on a car to open the world almost with a ha nots, h6 is taking sb's place without new car however downhill.
Ha Fu H1, H2, H5 steeps fall compared to the same period, ha Fu H8 is already successive 3 months were not produced and sell data, crop and sales volume are 0, the likelihood is in-house had had this model stop production is handled. The nimble when Ha Fu H8 appears on the market to want to be protected to mark at the outset blocks a banquet, draw an in an uproar inside course of study, but the expression later makes Wei Jianjun very disappointed, admit the fact that H8 suffers a defeat external when media was communicated in April 2016.
Wei Jianjun is early to be being done not have at the outset 2 years time rolls out H8 all the time be troubled Yu Huai, in interviewing 2016 Wei Jianjun expresses: "H8 did not seize an opportunity namely, needed 2 years of time, if did not postpone the issue that appear on the market, on month of H8 sales volume 5, 1000 6 are no problem. Look now, h8 is failure really. H8 is failure really..
In light of whole, sales volume of Ha Fu SUV fell in August somewhat slow down, work off new car 42, 925, relatively the corresponding period decreased last year 26% .
The VV7 below WEY banner and VV5 sales volume drop abruptly, VV7 work off is new in August car 4, 002, fall compared to the same period panel height is amounted to 44.4% ; VV5 is in sales volume was in August 4, 622; Insert report to mix move SUV P8 to appear on the market 4 months, the sale was 512 in August, performance is almost smooth. And newest the VV6 that appear on the market, first months of sales volume has many 1000 contribution. But if you see a WEY on the road, probably you distinguish hard really is what model after all, this is the problem place with WEY the at present greatest brand.
Ha Fu sells do not move bring about Great Wall sales volume to glide continuously directly, alleged product strength is insufficient, depreciate come collect, the Great Wall announces the official falls again " trade a volume with valence " : From September 1 - on October 31, ha Fu is begun " car of Ha Fu god falls 20 thousand " activity, include below the banner brand-new money of edition of motion of H6, new H6 Coupe, H6, H4, H2, H2s(2017) all model that waits inside, highest fall exceed 20 thousand yuan.
Tall canal of Great Wall car is fluctuant and frequent since this year, only the near future digs antecedents tiger stylist, hold the position of brand of vice-president of Great Wall car, Ha Fu to design chief inspector; Before Woerwo is presiding operation Guan Liuyan joins in formally also Great Wall car, take up the post of Great Wall car special vice-president holds general manager of WEY brand sale concurrently, be in charge of the market of WEY brand, sale, channel and after service business in the round. Believe prospective Great Wall will have big movement.
Own brand competition is sent more on home market intense, "A leg takes the world " the Great Wall has been gradually ability not equal to one's ambition, product line is much confused however, model jackknife rate is exorbitant, the phenomenon such as dozens of interior is big price war is very common. Of domestic SUV market " period of the Red Sea " had gone, the Great Wall that is dominant with SUV model still is short of somewhat in balanced respect break, integrated competition ability and product strength are a little insufficient. The Ha Fu brand that glides continuously, WEY brand that encounters bottleneck, or else change will lose competitive ability gradually, it is difficult to when arriving, want to turn over again.
