A few days ago, CCTV press says, many patients that demand medical service in Shanghai were mirrorred to media recently, oneself are searched through Baidu " Shanghai Fudan University is accessary hospital " , front row ranks in searching a result " answer large hospital " undertake seeing a doctor, after spending big price to see a doctor, disease does not have get better however, go again after further consultation with a doctor of 3 armour hospital, gotten diagnostic result and " answer large hospital " be widely divergent.
To this, now before dawn, baidu Guan Wei issues statement, report in the light of CCTV " Shanghai answer large hospital " promotion be related undertook demonstrative.
Baidu expresses in statement, check through the platoon, appear this the reason of misdirect problem depends on, the abbreviation presence of accessary hospital is constant related the hospital name of Shanghai answer large hospital and Shanghai Fudan University semantic and similar sex, misdirect choice of go to a doctor. To this, express regret greatly.
Before this, baidu is in the project of protection of public hospital brand that pushs continuously, already right accessary hospital undertook the result is protected searching related Shanghai Fudan University, involve relevant search keyword to amount to 1200 many. If the user is being searched " hospital of Shanghai red house " , " answer dawn is accessary " when, will preferential indicate net of relevant hospital official, and do not appear commercial advertisement.
Baidu emphasizes, be aimed at this problem, expanded the brand protects keyword library once more, and will at industrial and commercial wait for director branch to cooperate with follow-up processing is politic.
Baidu returns the appeal, hope the society is participated in jointly, weigh the public hospital abbreviation that the habit uses authority, common to with another namer feedback gives us, help us be perfected ceaselessly.
In addition, baidu already rolled out independent APP " simple search " , there are any advertisements in result of affirmatory search.
