What be short of least of all on this world is Niu Ren, those who a word says is good " 10 years of rivers east 10 years of rivers on the west " , really, poor person is not certain all one's life poor, want to idea dare struggle to have the opportunity that turn over only. The story that build up from nothing is too much, also have from what rural person moves toward old man, bring the real story of a dried fruit for everybody today.
There are 3 old brands in dried fruit snacks, it is fine savors 3 shop, squirrels and 100 grass taste respectively.
According to the sale statistic 2015, the fine that established 2006 tastes shop to unplug so that the head prepares with 4.5 billion yuan, the 3 squirrels sale that was born 2012 also amounts to 2.5 billion yuan.
However, held water 2003, the sale of 100 careless flavour that enters the market earlier than these two brands has 1 billion yuan only.
Be what reason lets 100 careless flavour be turned over to exceed by the successor so? Nowadays, does it have again why will countermeasure enlarge his market?
This must carry the father Cai Gong Liang of 100 careless flavour.
He is worker worker of an electric maintenance originally, ceng Jin enters health master, Fuji health wait for charge for the making of sth. of factory of enterprise a gleam of, but be to did not do a few months to leave his post.
After this, rush about tired Cai Gongliang will leave sanded industrial district happy happy electronic factory, working here is 5 years.
But the only outlet that he feels working is not him, borrowed 50 thousand yuan boldly to close friends then, in oneself the dormitory of the company opened a convenience store downstairs, made a boss.
The fact proves he is right, convenience store opens benefit is very good after going out, on income of every months 10 thousand yuan, very fast he leaves gave more storefront. Industrial district issueing sand became the turn ground with Cai Gongliang important life.
And he is not contented hereat, subsequently, he laid another group -- student. This results from he handles affairs to division of college issueing sand experience, he discovers undergraduate group living cost is high, pressure is little, have very strong consumption desire. And the Hangzhou college teachers and students 2002 has 200 thousand person about, it is a giant consumptive group.
But approach student group very not easy, so Cai Gongliang chooses to do non-staple food shop, sell the snacks such as dried fruit, candied, melon seeds, cake. Give a name to door inn " 100 careless flavour " , the literary quotation that borrows divine farming to taste 100 grass promotes class.
Set up shop of 100 careless flavour 2 months obtained 270 thousand yuan turnover with respect to behead, can so hot, two careful machine that Gong Liang of profit from Cai makes fun of.
It is to wrapping mount to imprint above all Logo. Like be the same as all door inn, 100 grass get sales promotion greatly when flavour practice, but Cai Gongjun has brand consciousness very much, he spent the money that other businessman does not wish to spend to make the packing bag that belongs to his, small bank note, imprint above full storefront Logo, letting a person look to know is the thing in his inn.
It is to be the same as valence to sell together next, the product of dry fruit has some of price close, he is flat decide same price, place them together, the client is taken at will, by jin sell. Such, students can spend fewer money to buy a variety of snacks.
Depending on advocate the concept that makes young group, 100 careless flavour ceaselessly outspread, go to whole Hangzhou from next sand, arrive again the whole nation. Arrived 2006, inn of door of its whole nation has had many 140, year annul exceed 150 million yuan. It set Hangzhou 2008 for headquarters.
But next, error of Cai Gongjun, let 100 careless flavour tie a fall however, be tasted by successor fine shop and 3 squirrels exceed instead.
As clean out cat of treasure, day, Beijing the conflagration east, electric business became entire industry to contend for a place with a draught that grab. Cai Gongjun also plans to embrace Internet, 100 careless flavour added the store that clean out treasure formally in December 2010, pace of open cable business.
But he made an elementary mistake however, he puts out the shop below the line, systemic heart throws a line to go up.
Watch fine to taste shop instead, it is turning on molded lines when, still withhold a line to fall. At this late hour, on-line ceiling is touched amount to, new retail let a line fall new and hot, fine tastes dilate of shop with one action to come inn of 2100 much doors.
The practice that stops a way of escape oneself let 100 careless flavour be immersed in awkward condition, it spent huge cost to make ad, do promote, still cannot change declining tendency however.
Arrived 2016, it announces suddenly to be thought you are bought very much, two partnership march A, seek the help of capital. And Cai Gongjun also announces to shut close 3 years, advance company transition with all one's strength.
Nowadays, 100 careless flavour are tasting shop to contend for with 3 squirrels and fine grab new retail market. It is in last year in July with the collaboration in A, will subordinate " Ren Renguo " , " hold in the arms if really " wait for product laid to leave door store into many 50 line.
Sale respect, it throws TV ad energetically, in succession embedded " 3 unripe sansei 10 lis of peach blossom " , " south has tree " wait for heat to sow teleplay.
In addition, it returns new product of ceaseless research and development, had had 5 old series at present, a variety of 300 snacks.
What 100 careless flavour already had 15 years up to now is long, found it holds initial stage the consumptive psychology of young group rises abruptly quickly, stride too quickly because of pace however, in electric business transition when threw fall.
100 careless flavour whether against the wind breaks up dish, can give only time.
![[free squirrel] when handstand, is the artifice pa](/d/file/mv/20180824/3460.jpg)
