Search answer dawns accessary hospital is drawn however " answer large hospital " . @ Baidu says, "Answer large hospital " the abbreviation existence semantics of as accessary related to Fudan University hospital is similar quality, misdirect choice of go to a doctor, express regret to this.
Reported on September 8 according to CCTV net, this year in June, ms. Zhou of Zhejiang peaceful wave wants to go to Shanghai Fudan University is accessary otolaryngology hospital sees the eye rhinitis. Then, she searched the pertinent information of the hospital on Baidu. Her search " ear-nose-throat of Shanghai Fudan University " " Shanghai Fudan University is accessary " wait for key word, the first when jump out is " answer large hospital " .
After pertinent information was written on the net, immediately the staff member acquired connection with Ms. Zhou. Ms. Zhou says the other side is alluding her all the time, they are a branch department that visit E.N.T. department technically. Ms. Zhou believed the other side then, went to this hospital having treatment. According to the memory of Ms. Zhou, she tells after the doctor is checked, she suffers from nosepiece fleshy, need is done small start an operation. Go to a hospital this, operation expenses increases all sorts of cost such as remedial cost, medical expenses, her altogether cost on 10 thousand yuan. When till sister for company she checks, two people are right answer this ability removed large hospital to suspect.
Ms. Zhou: "Further consultation with a doctor when of the doctor collect fees, he is to be pressed or minute this kind of cure will collect fees, 10 minutes 100, 20 minutes of how many money, feel very strange on this bill. Check, the washs nose drug that he distributes, on the net announce price 100 much, but he received me 200 much, the price of one times. My elder sister feels very strange. She sees there is an opinion on the net, the evaluation is to collect fees in disorder, excessive medical treatment, they say this is not authentic Fudan University eye otolaryngology hospital. They say this is not authentic Fudan University eye otolaryngology hospital..
At that time, ms. Zhou realizes she looks for a fault hospital. Ask through following a friend, she found Fudan University accessary eye otolaryngology hospital. Fudan University eye otolaryngology expert there, after he saw CT, say Ms. Zhou is nose Dou Yan, did not concern with the operation. He says, do this operation and did not do this operation nose sinusitis won't good. Because Ms. Zhou does not have the thing that long polyp needs a surgery this kind, should take medicine only, gush liquid medicine is OK. Include expert registration fee and expenses for medicine, ms. Zhou in Fudan University hospital of accessary eye ear-nose-throat spent many 200 money in all. After the event, ms. Zhou thinks if oneself are again bit more careful, perhaps can avoid such error, at the same time she thinks Baidu also has misdirect to her.
The search goes answer large hospital patient meets with excessive cure
After spending big price to see a doctor, disease does not have get better however, go to 3 armour hospital again further consultation with a doctor, gotten diagnostic result is widely divergent however. Meet vexed job likewise still have Ms. Chen, she is searched in Baidu " the Fudan University of Shanghai is accessary hospital " hind those who come out also is " answer large hospital " .
Ms. Chen says, she discovers afterbrain spoon beat of the child removed a packet at the beginning of July, anhui place hospital suggests accessary hospital sees the Fudan University that comes to Shanghai. After Baidu is searched, of the in be located in field of rainbow mouth area namely road that jumps out " answer large hospital " , then, ms. Chen is taking the child to go there see a doctor, the doctor diagnoses for: After right pillow fungous hemangioma, gave out on the spot program of two kinds of treatment. One kind is to perform an operation, still having plan of a kind of treatment is abroad introduces a kind of technology that come over, it is OK to should give or take an injection only.
Ms. Chen couple was handed in on the spot 10 thousand more than 1000 yuan 5, let the child accept dozen of acupuncture cure. That day, ms. Chen gets online again inquiry, the real situation that discovers the symptom of fungous hemangioma follows the child is not quite same. Then the following day, before she looks after children, toward Fudan University accessary and paediatrics hospital is checked, the result makes her astonied. Because a give out result there is lymph node very normal, can eliminate by oneself after the child is grown.
Search much keyword, answer large hospital is arranged before leaning
Why is what accessary hospital search goes to Fudan University is being searched on Baidu " answer large hospital " ? "Answer large hospital " how be to exist one kind on Baidu search?
The reporter inputs key word on Baidu search engine: "Shanghai red house " , the first result that jumps out is answer large hospital, webpage caption is: "Shanghai answer dawns gynecologist of accessary red house makes an appointment registration platform " , and actually, answer it is a civilian battalion only greatly medical establishment, with answer dawn hospital of accessary red house concerns without collaboration. Change a keyword, search " facial features division " , or " hospital of facial features division " , answer old ad still be among the best of candidates, webpage caption is " hospital of division of Shanghai ear-nose-throat facial features " . The answer dawn of be worthy of the name is accessary hospital of facial features division is discharged however was in the 5th. The address that searchs hospital of division of authentic facial features again " Fen Yang Lu 83 " , perhaps search " tympanitis " , " face paralysis " wait for disease name, ranking first to search a result is as before " answer large hospital " .
From its Baidu Zhang date makes public a data to be able to discover: Answer large hospital adds up to register the website that 91 differ advocate region, use at corresponding and different key word search.
Advertisement of industrial and commercial bureau is in Shanghai Li Hua of deputy director general: "With this locality famous hospital name serves as key word this kind, release advertisement of search paying fee, and be in advertisement content a large number of occurrence related to famous hospital the element of couplet, cause consumer misunderstanding. Cause consumer misunderstanding..
September 4 afternoon, rainbow mouth area defends inspect branch to also be opposite answer large hospital undertook checking, they express, already received those who be aimed at this courtyard many cases to complain this year, involve price of excessive diagnosis and treatment, drug exorbitant and disobey convention of diagnosis and treatment to wait.
Current, this courtyard already was in with medical establishment undesirable hold trade act billiard-marker punishment of 8 minutes. According to the regulation, civilian battalion hospital is in a year write down inside desired result period full 12 minutes will defer desired result; In defer the keep the score inside desired result period is full 6 minutes, criterion will by revoke hold license of course of study.
Industrial and commercial bureau is opposite Shanghai answer investigation of large hospital register
On September 8 in the evening, industrial and commercial bureau expresses Shanghai, answer large hospital uses Baidu promotion, this locality the keyword of famous hospital regards a search as the keyword, in order to promote oneself the search rank of the hospital. Its behavior is suspected of false conduct propaganda, industrial and commercial bureau checks Shanghai total fleet already investigation of put on record, and the basis " People's Republic of China opposes unfair competition law " punish to its. In addition, door of The Ministry of Commerce and Industry already asked answer large hospital stops to violate act instantly.
Today (on September 9) before dawn, baidu Guan Wei issues statement, report in the light of CCTV " Shanghai answer large hospital " promotion be related undertook demonstrative.
Baidu expresses, the abbreviation presence of accessary hospital is constant semantic and similar sex related the hospital name of Shanghai answer large hospital and Shanghai Fudan University, misdirect choice of go to a doctor. To this, baidu expresses regret greatly.
In addition, baidu expresses to be in the project of protection of public hospital brand that pushs continuously, already right accessary hospital undertook the result is protected searching related Shanghai Fudan University, involve relevant search keyword to amount to 1200 many. If the user is being searched " hospital of Shanghai red house " , " answer dawn is accessary " when, will preferential indicate net of relevant hospital official, and do not appear commercial advertisement.
Finally, baidu expresses, be aimed at this problem, expanded the brand protects keyword library once more, and will with industrial and commercial wait for director branch to cooperate with follow-up processing is politic. Already rolled out independent APP " simple search " , there are any advertisements in result of affirmatory search.
