Car of new energy resources unlike real estate or investment business, to treasure can, it is a hard test. Recently, 10 thousand divisions release announcement to say, inc. of Shenzhen city Cheng Hua harding iron (next weighing " Cheng Hua harding iron " ) , before Inc. of Hai Renshou insurance (next weighing " before Hai Renshou " ) came on July 27 on September 11, aggregate decrease hold A of 10 thousand divisions stock 552 million. Trade after finishing, treasure can be to oppose a scale by before 20% fall to 15% . If will come this year in April July decrease hold act to consider inside, treasure can be cover from body of 10 thousand divisions up to now exceed 25 billion yuan now.
Analysis of the personage inside course of study thinks, inside a year of half time in the past, treasure can enter car field in a large-scale, drawing the attention of the outside ceaselessly. The treasure from leave of 10 thousand families can group, the hope can be in hypostatic economy is other the domain continues to widen business moat. Nevertheless, to treasure can, although movement and catchword are very much, but should change quickly into the car product that is approbated by the market, will direct test is worn treasure can ability. In the meantime, whether the car brand in income bursa dish had done alive, face a challenge likewise.
Car of position new energy resources lacks production gene
"Bao Mozhi is contended for " big play, case from July 2015 " treasure can be " to 10 thousand divisions cite a shop sign. To July 2016, "Treasure can be fastened " already hold 10 thousand divisions the share of 25.4% , become the biggest partner at that time. The course is entered with all possible means the bureau is intense rich weichis, this big play is in Shenzhen subway replaced treasure last year in June can be to become 10 thousand branches after the biggest partner, ring down the curtain gradually.
Share of 10 thousand divisions changes the circumstance shows, came this year in April during July, "Treasure can be " decrease support 10 thousand families 552 million A stock, 5% what hold total capital stock. Regard 9 of client endowment canals as the plan by Cheng Hua harding iron, exit from inside the shareholder list of 10 thousand divisions stage by stage. Came in July September this round decrease in holding, cheng Hua harding iron plans the Hai Renshou before mixing as 4 of client endowment canals, move to hold total capital stock of 10 thousand families again the A of 5% stock.
Up to now, treasure can be to hold a scale to fall to 15% , 9 afore-mentioned endowment canals remain Bao Lu only in the plan 1 still hold 0.33% , the others already checked inventory entirely.
" finance and economics " new media reporter notices, last year in March " Bao Mozhi is contended for " overall situation leaves decided case, treasure can begin sadly layout car board piece business, and force lives beneficial raises the price of the commodities. In March 2017 portion, treasure can car limited company is registered hold water. In a year of subsequently time, treasure can be mixed in Hangzhou, Kunming, Guangzhou in succession salty new developed area of cc of short for Shaanxi Province is cast build 4 new energy resources truckload reach component to produce base, the program invests amount to amount to 124 billion yuan, anticipate car of new energy resources is produced can achieve 2.3 million.
During this, treasure can the price with 6.63 billion yuan, take next view to send a car from inside strange luck hand the equity of 51% , become " build Che Meng " the key of be born of press close to one annulus. According to treasure can newest program, will throw 10 billion yuan 5 years to be used at research and development continuously, watch at the same time send a car to carry fast layout of car of new energy resources, roll out model of motor-car of edition pure report to the market namely this year, raise 80 thousand total retail target.
Analysis of Liu Weihao of researcher of industry of unripe automobile of extensive testimony common thinks, can enter as the treasure that has capital and channel advantage advocate, come for years low confuse depressed view to send a car to be able to gain the opportunity that adjusts the strategy. And at the same time, treasure can the respect also can borrow this to obtain by make license plate with the car, can say " each takes what he needs " .
Ji Xuehong of director of research center of innovation of industry of automobile of northward industry university says to the reporter, the photograph is righter than traditional automobile industry of outside company close quality, and the scope effect that has formed and brand effect, field of car of new energy resources is right the doorsill is lower capital, enter more easily. Accordingly, below the blast tuyere effect that changes in the industry, treasure can enter field of car of new energy resources not fathomless.
Nevertheless, ji Xuehong says, "What treasure can be deficient in is production gene, it needs to do good cooperation in the talent of this respect and traditional automobile industry.
Dish vivid view causes effect very small sales volume is immersed in awkward situation
Will watch December from last year in sending a car to accuse equity income bursa hind, whether heavy brace up this " aged " and dispirited fuel car brand, and roll out the model of new energy resources that is approbated by the market, this is the key that treasure can extend car domain.
A familiar treasure can the personage of car business tells " finance and economics " new media reporter, be in charge of treasure at present can the tall canal of car business look forward to of many car of all of autobiography of one's previous experience, hold the position of treasure for example can standing vice-president holds group car concurrently the Li Feng of academy dean, come from boreal steam. They have corresponding professional capacity, but as a result of treasure can car business establishs time not to grow, current opportunity is relatively sensitive also, because the progress of pair of car business lays on this interior,compare inferior attune.
In addition the reporter still notices, convert treasure from boreal steam can of the car still have Cai Jianjun of vice-president of share of former north steam, and Wu Xuebin of former Baidu vice-president, wu Xuebin ever also held a post in boreal steam academy old.
"Boreal steam is helped " should finish heavy brace up it is not easy to watch the mission that send. What fall as strange luck banner is medium high end is own brand, watch echo of the market after sending a car to appear on the market from 2007 more general, do not be consumer place hep. 2014 - 2017, view send year of sales volume to be 6967 respectively, 14 thousand, mix 15 thousand 24 thousand times, the plate on whole market is very small.
"View send a car each side is at first good, morale of administrative layer heart is higher at that time. But market price is not according to manufacturing cost, approve rate according to ability of brand excessive price and consumer however. Watch the price strategy that extend to be proved later not appropriate, the sales volume after appearing on the market all the time not quite good, appear go up to be not mixed the situation of refuse to come down. " division of bell of personage of observation of senior automobile industry is analysed.
Look in Zhong Shi, the view that misses the market on traditional fuel car sends a car, can enter in treasure advocate later intervene domain of car of new energy resources is to search those who seek lease of life to lift. Compare traditional car, current the overall difference between look forward to of car of each new energy resources is not big, view send rather resource is expended on the fuel car model that does not have an advantage, be inferior to letting go in field of new energy resources one wrestle, a stratagem which ensures success also meets many a little bit.
From the point of sales volume circumstance, end this year August, watch the sales volume that causes a respect to divulge to be 41863. Although somewhat improvement, but, sales volume counts the order for goods that treasure can rent company linkage cloud below the banner badly. According to the message of personage of media cite know the inside story said April, view send the order amount that acquires from inside linkage cloud hand to be in at least 10 thousand above.
Zhong Shi is right this to " finance and economics " new media reporter expresses, short-term inside treasure can be watched through coordinating oneself resource to give aid to send, this also is a kind of current and feasible method, at least can enterprise of bring back to life. But will for a long time look, the mode that this kind of ego circulates lasts impossibly, view send what still need to get customer to approbate. "Serve as car board piece chief, li Feng needs above all buy the view that come to send steam undercarriage to live, this should be the first job that Yao Zhenhua gives him, also be whole treasure can of the car the first battle. But this battles, far still now did not hit truly win. Far still now did not hit truly win..
The program is produced can oppugn
Up to now, treasure can be complete only view sends had Motor Corporation, and become a shareholder the hearsay of Chang Heling wood, all the time since fail to get confirming.
Here the circumstance falls, treasure can be in the yield of domain of car of new energy resources can ceaseless enlarge surrounds layout. According to the data statistic that already announced, treasure can be in Hangzhou the project of car of new energy resources of rich in relief area plans to produce can be 300 thousand, in the project of Kunming the program is produced can be 500 thousand, in the project of car of new energy resources of Guangzhou developing zone the program is produced can be 500 thousand, and the project that in cc of short for Shaanxi Province salty new developed area builds is produced can be 1 million (first phase project is 500 thousand) , aggregate 2.3 million.
Nevertheless, the reporter also notices, afore-mentioned partial project status are " settle intent " , circumstance of specific be born still is not clear about. Additional, sales volume of car of new energy resources of market of annual whole nation was 770 thousand last year, to 2020 the program produces sales volume to also be controlled in 2 million only. Treasure can be in the appetite this shows on market of car of new energy resources one spot.
The analysis weighs Ji Xuehong, similar program is produced can, going up somehow actually have catchword and propagandist quality. Below a lot of circumstances, the yield that the enterprise publicizes can not agree with actual output, be born moment often can call not small discount. Of course, the company that takes the land in each district through the industry is not rare, auspicious car one's early years also has encountered similar problem in development process. Treasure can short board one of depending on, the capital that it is good at is run concept and production concept is discrepant, if treasure still can adopt law of radical speed fast skill, this makes car of bad new energy resources.
"Besides the treasure that owns landed business can besides, at present transition of large estate company enters other and industrial field commonner, they won't put the egg in a basket. And as industrial in domain of very tall to capital and dimensions requirement car of new energy resources, often can gain favour. But as to announce the investment that give and project amount to wait, do not need overmuch attention, eliminating this is to make the technique of situation. " Zhong Shiye expresses.
In addition, he still thinks, look from past circumstance, the company that has called catchword in automobile industry is very much, but do truly good very few however. The treasure to instantly phase can, head if will have a brand dish live and make a force, be in with him test and verify the ability of car domain, had played the card in the hand first namely. And other target is not very dear.
According to Yao Zhenhua before this make known one's position, treasure can the target of the car is, to 15 years with 10 years time is become " the automobile group that has powerful competition ability and international force " . Look in industry, treasure can build Che Mengneng to deny true implementation, still a paragraph of very long way wants.
