Recently, " 2018 white paper of Chinese pet trade " release. The report shows, 2018 Chinese pet (canine cat) consumptive market dimensions is achieved 170.8 billion, than 2017 (134 billion yuan) grow 27% .
Feline dog average per capita is odd year consume 5016 yuan
" white paper " show, chinese town was raised 2018 bestow favor on an user to had reached 73.55 million person (contain aquatic animals) , among them town raises the dog, number that raise a cat to amount to 56.48 million, the person that raises a dog still be in the majority, reach 33.9 million person, feline host is 22.58 million person.
Raise bestow favor on consumptive crowd respect, dog host and feline host all with 80 hind, 90 hind give priority to. Female of dog consumption crowd is occupied than 87.5% , above of half the number has undergraduate course and above record of formal schooling, business working personnel is more; And the crowd that raise a cat is given priority to with white-collar, student, visible youth more apt raises a cat.
As the promotion of people living standard, the consumption of pet industry also upgrades ceaselessly, bestow favor on owner people consumes a respect in pet " absolutely not be irresolute when firmness is needed " . The course is calculated, feline dog average per capita is odd 2018 year of consumption amount 5016 yuan, grow 15% than 2017.
"Feline economy " rise abruptly ceaselessly
In recent years, although pet industry raises feline amount, cat mediumly to consume the market to have not exceed a dog, but " feline economy " rise abruptly ceaselessly, become the new power that promotes pet estate development with the speed like the rocket. " white paper " show, average per capita of dog of Chinese pet market is odd 2018 year consume 5580 yuan, feline average per capita is odd year consume 4311 yuan.
Meanwhile, from fractionize category, different city, different age paragraph wait for dimension to spend on, dog host and the consumption with master cat also present a different characteristic.
" white paper " show, no matter be dog or feline host, all give priority to with goods spending. Among them, goods spending occupies the dog than 72%(dog staple food grain than highest for 36% , it is dog things and snacks) next, the service occupies service of 28%(medical treatment than highest, it is bathing hairdressing) next; And feline goods spending is occupied than taller, occupy for 82%(cat staple food grain about than highest for 44%) , the service is occupied 18% , scale of cure of its doctor of traditional Chinese medicine is top.
With the food in feline dog market consumption is exemple, the food consumption structure that can see cat and dog has very big different: The dog is given priority to with solid food, snacks is complementary; The cat is solid food, wet grain and snacks before the row 3. In feline dog food consumption is occupied in be being consumed than highest staple food grain, the pet of city of line of just a little advocate more be willing to part with or use spends money buyer grain for pet.
Amount of consumption of pet of city of line of just a little is high
From pet things consumptive structure looks, bath fluid shampoo / drawing of the element that protect wool, toy, necklace is dog host the things with consumptive highest amount; Arenaceous, toy and cat catch the cat board it is feline things year the type of before consuming amount 3.
80 hind respect it may be said is consumed in pet with host of dog of city of line of just a little " spend money like water " . Among them amount of consumption of dog things average per capita is 1826.7 yuan, but the 80 consumptive amount after achieve 1921.7 yuan, host of dog of city of a gleam of consumes amount to be as high as 2004.2 yuan.
Consumption of pet medical treatment holds the position with be sent significant more in pet consumption. Among them dog host purchases most service in consumption of pet medical treatment is vaccination, feline host purchases most service in consumption of pet medical treatment is vaccine, sterilization and drive bug respectively.
Notable is, while pet medical treatment consumes demand to grow ceaselessly, the satisfaction that pet host serves to medical treatment is spent not tall. Among them the pet host of 52.9% serves satisfaction to medical treatment, dissatisfactory proportion is as high as 47.1% . Investigate its reason, aptitude of major of management of shortage of pet hospital price, doctor is uneven formed as high as the price bestow favor on the mainest factor with dissatisfactory owner.
Someone else is looking
Sina small gain / Qinghai common people 1 time this period editor / makings
