Making to annals " banner whole world is online content ecosystem " interesting head for, everything just just starts.
Author | Neat friend benefit
On September 14, interesting head in the United States Nasidake appears on the market formally. Open quotation only dichotomy bell, interesting head go up greatly 49% time-out trade. Day of open quotation head, interesting head share price lifts continuously, price of final closing quotation 15.97 dollars, rise 128.14% , closing quotation market prise reachs 4.59 billion dollar.
Photograph comparing is other in without exception the circumstance that appears on the market to encounter broken hair or drop in the beauty, interesting head the share price expression that appears on the market first days lets a person shine at the moment undoubtedly, compare the market prise of corresponding 2.1 billion dollar when collect endowment, interesting head in appeared on the market first days to realize market prise to turn over times. Share price rises and market prise breaks up times also reflected capital market again to interesting head approbate.
At the same time interesting head appeared on the market to still achieve many records, interesting head it is polymerization of domestic mobile content not only the first, also be to go to the United States to appear on the market the fastest in without exception. From hold water to land Nasidake, interesting head used two years merely 3 months, than in order to develop swift and violent and celebrated go all out great little still 7 months.
Be in appearing on the market quickly is interesting head rear the user data that makes person Jing colourful. End this year August, interesting head machine of accumulative total outfit 181 million, lunar vivid user 62.2 million, jump domain of polymerization of house shift content the 2nd, be next to today's top headlines.
Compare platform of polymerization of other and mobile content, interesting head advocate call 34 lines user, sink market dominant position is clear, formed competition to turn difference. At the same time distinctive integral operation mode lets interesting head can use low cost of gregarious relation catenary to harvest user of many tall stickiness, this also initiated the new level that platform of mobile content polymerization competes.
But appearing on the market is not interesting an end of a story, and just is new beginning. Have more than 1 billion user and mobile Internet popularity rate is inferior whole sink the market is existing tremendous opportunity, this lets interesting head completely organic meeting is become sink in the market another " today's top headlines " . Making to annals " banner whole world is online content ecosystem " interesting head for, everything just just starts.
Although interesting head found in June 2016, but first time of a lot of people knows interesting head this name is to be in however this year in March. This year in March, interesting head announce to finish more than 200 million dollar B annulus financing, get cast just be Tecent, the appraise after casting is worth more than 1.8 billion dollar. Alone the appraise value of horny animal adds Tecent to invest the head that it is an interest drew a large number of attention.
At the same time the outside to interesting head it is how to grow for alone horny animal is how to obtain the favour of tycoon Tecent to also be full of curiosity. In fact, although interesting head the company is all along low-key, but virgin group however can says luxurious. Interesting head father holds president Tan Sai Liang concurrently Ceng Zaiya tiger and royal advertisement job, other and virgin member also comes from Baidu and royal.
2015 around, mobile content platform greets home to develop flourishingly. When Tan Sailiang is considering poineering way also pitch on the market of Internet content and discharge. To advocate play a crowd, tan Sailiang and group tried a variety of way, chose finally " from bottom to top " direction, catch first namely sink crowd.
Look in Tan Sailiang, 2015 around, because caught up with the node that mobile Internet erupts, 3 lines and the following user begin to have an opposite extra dividend period, the competition that follows line of just a little is not quite same, these users exist on content consumption experience very big vacant, have a larger growing space. "After a lot of users had the first smartphone, installed a few APP, interesting head the product of the first mobile content that may be their outfit. Interesting head the product of the first mobile content that may be their outfit..
Interesting head father holds president Tan Sai Liang concurrently
Because chose to differ dissimilation crowd, interesting head be able to avoid to go up with market already some tycoons compete directly, can obtain rapid development thereby. It is besides crowd choice, interesting head also undertook a lot of innovation to oneself product.
Provide most representative is integral system. Interesting head think, the mode of platform of content of on market a lot of iformation flow distributes sale to give priority to with discharge, can replace a gender strong, final meeting is immersed in the odd group that buys discharge to be distributed again next from big channel. And member system is weaker, user more regards his as read a tool, do not need to login and be registered.
Interesting head the way that changes drive with game built perfect integral system, the user is in interesting head aspirant travel is read, comment, share and invite the behavior such as the good friend to be able to receive integral award. The two big gain of integral system are to let an user can get more pleasure at the same time in reading on one hand, promoted an user vivid jerk and keep rate greatly.
As we have learned, other and mobile content is aggregate entry rate is less than kind of platform user 30% , interesting head user entry rate is as high as 95% . Even if user changes mobile phone, interesting head still can recommend for the user by exclusive Zhang date custom-built change content. The basis watchs data easily, this year in July, interesting head permeability of APP day vivid user is achieved 4.2% , in mobile content polymerization the domain is next to today's top headlines, and 55.6 minutes are as long as when odd user is used everyday, prep above industry is average level.
On the other hand, as a result of interesting head user entry probability is extremely high, have integral money reward again, this makes interesting head can socialization of have the aid of closes tether to have transmission, interesting head the user is basic it is the good friend recommends disrupt transmission. This dropped interesting head further the cost that the user gets. At present interesting head sink market user is occupied than exceeding an in part, among them female user is occupied become than exceeding 6, as a result of female user more be happy to share, interesting head the user also got exponential level grows.
2017, hold water mere interesting head of a year the day that harvested ten million is vivid. And end this year in August, interesting head the lunar vivid user of APP 62.2 million, day vivid user exceeds 20 million, the user is added fast accelerating continuously.
Interesting head mention when the reason that rises abruptly successfully in summary, interesting head when making a product, be to choose was opposite crowd, 2 was to make product innovation. "We become a system applied recreation to change, the operation method such as gregarious relation catenary, integral system, the product was done very quickly, had send an advantage first. There is a group to go again outside now Copy this product is very difficult, because the opportunity already was passed. Because the opportunity already was passed..
Interesting head rapid development also caused a few controversy rear. Partial person thinks interesting head content one's style of work as well as one's moral quality is not high. In fact, interesting head having mechanism of strict content examine and verify, it is besides intelligent algorithm, interesting head the group of artificial examine and verify that still has nearly 600 people, the meeting is layer upon layer choose filter the content of disagreement compasses. At the same time interesting head still exceed 200 professional media to reach collaboration with home, more than 230 thousand is enter from media halt, this assured interesting head the high grade sex of content.
Think on the other hand interesting head content one's style of work as well as one's moral quality is not high also be to not be familiar with characteristic of 34 lines user and formation misunderstanding. Interesting head advocate the content demand of hit 34 lines crowd and crowd of line of just a little have certain difference, 34 lines user prefers health care of square dance, preserve one's health kind content, will evaluate with standard of user of line of just a little not objective. In the light of sink the high grade content that the demand of market user rolls out the poor dissimilation that accords with their be fond of is interesting head instead one of core advantages.
This year on August 17, interesting head published book of raise capital by floating shares first, mention interesting head among them will appear on the market in Nasidake. This confirm before this about interesting head the hearsay that appears on the market at the United States is being gone to inside year this year. After this, interesting head updated book of raise capital by floating shares twice early or late again, of book of raise capital by floating shares announce let outside first time understand interesting head battalion controls a standard.
On the whole, interesting head battalion controls a standard growth is swift and violent. 2016, interesting head hold water in those days battalion closes it is 57.95 million yuan, and arrived to achieved 520 million yuan 2017, the look is 9 times closer than growing on one year compared to the same period. Now year first half of the year, interesting head battalion receives 720 million yuan, not only relatively last year 110 million yuan of achieved 5 times above growth of the corresponding period, was to had exceeded more the battalion of annual closed last year.
Another bit notable is, this year 720 million yuan battalion closes first half of the year in, battalion receives 236 million yuan first quarter, 2 quarters battalion receives 484 million yuan, 2 quarters battalion closes achieved double first quarter, this reflected interesting head likewise change formidably show ability. This kind changes showing ability backside is interesting the user quantity of an user fixed position of a poor dissimilation, content experience that has specific aim extremely, swift and violent growth and tall user are active with put together of tall user keep collaboration uses.
After book of raise capital by floating shares is released, also partial person noticed interesting head the circumstance of deficit. In fact, mixed 2016 2017, interesting head forehead of net loss caustic is in the level of ten million class, opposite for do not calculate tall. The backside of net loss caustic of 500 million exceeds first half of the year this year, a very main reason is 180 million yuan father equity drive.
Although have short-term loss, but interesting cash shedding is an accumulative total operation. As a whole, interesting head more is to rely on oneself mode and ability to develop, win a customer through gregarious relation catenary for instance, this card palpability is interesting an actual strength of a great progress, the development mode that also burns money to enlarge market share in great quantities with current wont formed bigger distinction.
Interesting head CFO Wang Jingbo expresses, at present interesting head have nearly 1.8 billion yuan of cash and cash equivalent, deficit basically results from Internet company is inchoate and fast the circumstance of growth, "Interesting head now gain, scale cannot be very large, if interesting head system capacity is accomplished now 3 times, fivefold, just be the most responsible to partner practice. Just be the most responsible to partner practice..
At the same time Wang Jingbo still expresses, interesting head this the main purpose of IPO also is not financing, "More is the demand that brand acknowledge spends promotion respect, head allowing an interest in the field of vision that enters more user. Head allowing an interest in the field of vision that enters more user..
Close in the user of swift and violent development and the run that increase quickly besides, interesting head content zoology also is in ceaseless and perfect. Mention in front, interesting head had reached with orgnaization of much home media form good cooperation from media, this lets interesting head obtained the content with constant in a steady stream. This year in June, interesting head add 5.9 million content newly, among them video was occupied 2.9 million.
The content with constant in a steady stream is interesting head bring new user, through integral system interesting head can stay among them great majority user, the user that these staying can pass gregarious relation to suck draw more new users. The content that rises ceaselessly and user also prompted interesting head battalion closes to rise ceaselessly, and battalion closes is interesting head the base that gets system of content, moving integral. Will look from this, interesting head the direct circulation that had formed whole business pattern.
Although be in,go two years in, interesting head obtained great progress, but place in interesting head the market before still capacious. Compare user of line of just a little, no matter 34 lines user has tremendous latent capacity on user dimensions or user demand.
The basis watchs data easily, sink at present market total population has 1 billion person, mobile equipment has 500 million only, average everybody moves 0.5 times equipment. Market of line of just a little has about 363 million person, mobile equipment has 460 million, average everybody moves 1.3 times equipment, sink the farther mobile Internet of the market changes inevitable meeting to bring bigger market space.
Compare user of line of just a little at the same time, job of 34 lines crowd and life rhythm are opposite slower, free time is opposite more. Leave casino ground plus the line relatively finite, gregarious environment closes relatively, taller to demand of content of the recreation on the line.
This also is interesting a development space of a future. And the development through two years many, interesting head having sinkinging the market formed brand force, at the same time interesting head there is experience more on the content be fond of of 34 lines user, plus interesting head particular integral system, interesting head had formed trade barrier, sinking the market is banner the advantage is clear.
Outside content and video, interesting head still will roll out the light recreation content such as little game, novel, caricature, provide richer content for the user. Interesting head the group also is in hatch many products, include to read tool rice to read interest of platform of frequency of App, nearsightedness to be patted more among them, give sea product Kubik to wait. This standardized form showed interesting head devote oneself to " zoology of the content on the line that makes the whole world precede " , make the target of platform of polymerization of content of national light recreation.
Will integratedly look, interesting head be be worth to value company of science and technology for a long time, worth while and long-term value invests. On one hand, the development of platform of whole and mobile content is in all the time rise period, the integral appraise value of these head platform is in today's top headlines, a bit information to lift ceaselessly.
On the other hand, now first already test and verify expand from content platform the feasibility that is mode of platform of the recreation on omnibus line, accompanying interesting head abound of content zoology and product line ceaselessly, interesting head future also won't be platform of a content merely, its develop space and appraise cost space to be worth to expect.
