On September 15, " the woman " the long article that directs Guo Jingyu to express 4000 much words in small gain, disclose industry of movie and TV to make false shady deal. Its hold guide " the woman " with every the price of 1.3 million sells collect to defend inspect, but be asked unexpectedly with every collect 900 thousand buy viewing rate, direct need to spend 7 become protection cost that is to say, ability ensures his work broadcasts smoothly.
Subsequently king of medium of land plain director, light grows the numerous line of business such as cropland wife person dispatch supports.
The much home media such as net of People's Daily, Xinhua News Agency, people makes a speech with respect to this matter. Hunan TV station, Jiangsu is defended inspect immediately to express to support, chinese teleplay makes industrial association build hairpiece cloth to state in the light of viewing rate, total bureau of national wide report also is responded to say, once check solid break the law violate compasses problem, be sure to be handled gravely.
Funeral affairs how, wait for see a country be in charge of a branch to investigate. Close after all inspect go to the holiday is long already, thoroughly eradicative still difficult and heavy.
In fact, under increase chain, far more than closes inspect make a holiday, from media domain, public date reads a quantity to build false problem to happen from time to tome likewise, small letter platform has produced bigger blow twice to make false conduct. Respecting creates false problem, must ponder over people why to want to make a holiday, build a holiday to have what harm, how to discern data makes a holiday, want regression finally to come in solving the problem that reads data to make a holiday.
One, small letter 2 times the technology makes a holiday
Public date reads a quantity to make a holiday, virtually damaged us the interest of the person that these work laboriously do content. A thousands of word of puff and blow of our puff and blow, it is not easy to had been read over- 10 thousand, the person that makes a holiday is accomplished 500 yuan directly 100 thousand + . Say not sad be a holiday.
Besides at ordinary times small long small fill, small letter was mixed in September 2016 did twice in technical level in August 2018 bigger rectify, especially 2016 September.
On September 28, 2016, small letter pursues to public date the statistical interface of article message undertook upgrading, this was brought about a lot of read a quantity to be achieved easily originally 100 thousand + famous public date, 28 days push civil read a quantity to have only at ordinary times 10 minutes 1 less than, have more very person only at ordinary times a few.
The gun in collective of date of public of news of 8 science and technology such as hero of official of anxious of Li Mo of market of Li Ying extensive region, banking, presiding recreation, crown, entertainment. That day evening, friend circle begins to circulate the tool that brush a quantity breaks down, sale date encounters the news of difficulty.
Government of group of 29 days of small letters responds to: The technical antagonism between small letter platform and black industry catenary exists all the time, and upgrade ceaselessly. Small letter strengthened this profit from to oppose the technique that brush a quantity.
Numerous sousaphone is naked swim later, the behavior that brush a quantity somewhat convergent, but under the interest, brush the disease that measure dense to still eradicate not completely. From " the tiger that rip paper " , " good-sized killer " those who wait for numerous data to make false Zhang bugle call is frequent update can know public date brushs quantity behavior to still happen from time to tome. The near future by paper intermediary fight in some places one by one of new media " fashionable COSMO " , vogue is good-sized " wet person " , happy vivid date " the show of the life " etc by " the tiger that rip paper " exposure data makes a holiday.
On August 7, 2018, small letter issues announcement:
To assure the healthy operation of platform, the article of tiring-room of public name operation reads data to began on August 8, the blame such as eliminate machine reads brought false data naturally. Because of statistical caliber switch, new statistical data and historical data contrast may appear to fluctuate certainly, this are fluctuant to operation person discharge does not produce practical effect, the person that ask operation is advertent.
After small letter issues this one announcement, numerous from media follow-up, this thinking that this the technology of small letter upgrades can resemble in September 2016 of the portion that is same, let more naked swim person show water.
After this, small letter reply just unites the data of front and tiring-room to reveal. Begin between the conduct propaganda of numerous media, sequel does not have more media follow-up. The blow that of short duration does not know to measure number this to brushing has how old, from the point of the feedback of media, should affect not quite. Instead however the netizen feedbacks, the price that the machine brushs a quantity rose 4, 5 times, taller even.
2, why to make a holiday?
The world bright bright all come for benefit, the world rejects reject all go to for benefit. The element of the essence that make a holiday depends on advantageous, or it is to be a name, or it is to be money. Have active and for it, also have be forced and from, the environment affects a person, the person affects an environment conversely. Accompanying the swift and violent development of platform of small letter public, catenary of the industry that make a holiday develops subsequently rise.
01
Transmission
The user sees a sign how, the simplest, direct way is to see your date how many read a quantity, read a quantity taller, the force that represents you is more powerful, the user is spent to your self-identity taller. Tall to reading a quantity, comment the essay with dot tall, high praise, the user tends psychological hasten is the same as effect, assist of easier transmit, dot, comment. This reads a quantity to be jumped over higher with respect to what caused you likely by more person transmit, share, transmit limits thereby wider.
Read a quantity when itself of some Zhang date below unfavorable circumstance, OK data of have the aid of makes a holiday, let true user think the article is very popular, be based on self-identity psychology, go more possibly transmit is shared push civil.
Actually data builds false long-standing, small gain, naughty treasure, even a few pay cost to seek advice from platform to have. Take us to clean out treasure commonly usedly to be exemple, many businessmen brush sheet to improve the position through paying fee, gain larger exposure thereby, and after should brushing a quantity, still can affect true user to buy next sheet.
02
Money
Those who make public bugle call is very clear, read a quantity taller, with gold advocate negotiation speech advantageous position of father is larger, the space that can choose is larger, also can obtain higher advertisement cost. To can receive more and high grade advertisement, make a holiday into travel data possible also.
The ad fare difference with corresponding amount of different vermicelli made from bean starch is not little, 500 yuan brush 10w+ read quantity and 10W + , can take tens of thousands of, even more ad fare photographs are compared, before the interest, have a few advocate go deeper more on the way that makes a holiday.
03 face
Unlike for immediate economic increase, the part knows celebrity thing, what go up for face is good-looking, must spend money to buy read a quantity. This kind of character has itself certain famous spend and consequence, oneself actual strength is good also, but what read quantity and its oneself in the article on date of small letter public is famous degree do not match, match finally with what read a quantity for fame, walked up to buy the way of data.
04
Job of the job that finish
Making public bugle call is to give an user to look not just, it is to give a leader to look more. Between user and leader, often need to make a balance. Great majority operation person purse is direct with public date read quantity link up with, some leaders read a quantity highbrowly to ask, make operation small make up must brush a quantity to answer an examination.
05
The user that finish asks
Gold advocate public relations branch of father published to push to some public date send, but reading a quantity is not very ideal. And each advertisement puts in personnel to have read capacity index strictly, some leaders oneself does not understand from media, value too read a quantity, once was not achieved, the personnel that put in can be punished. The public date that puts in personnel to be able to ask to put in right now brushs the quantity go up, make integral data a few more good-looking.
06
Phasic place approach
With the industry many Zhang date is brushing a quantity, itself your read a quantity about the same, even what you compare others is not bad over- many, but others brushs a quantity, swung you old far. Right now, the misunderstanding that causes to other is, your those who read a quantity to did not travel together is tall, consequence be not a patch on travels together.
Right now, to ensure originally normal industry force, the footstep that brushs a quantity with respect to person of the same trade of the person that must follow goes brushing data.
3, the harm that makes a holiday
No matter be to be based on what kind of reason to brush a quantity, or active, or by formal place approach, cause harm finally to integral industry, bad money drives out fine money. The coping chain that controls the resource that make a holiday gains profit finally, and buying sheet is gold after all advocate zoology of father and this content.
01
Bad money drives out fine money
Paying close attention to data when whole market, and when ignoring content, the cost that makes high grade content is higher and higher, profit is smaller and smaller. Instead is common content, through making a holiday, acquired higher interest finally. Right now, the hope that makes content attentively will get great blow, motivation drops extremely likely. When the high grade content that does when him work laboriously especially cannot obtain very good transmission.
The person that create when high grade content did not have confidence and creation power, and income of the person that data makes a holiday is higher and higher, meet those who make the person that high grade content is created escape only, what get hurt finally is whole zoology of content of date of small letter public.
02
Money entered the purse of the person that make a holiday
The cost that make a holiday is low, income is high, the attention that builds a holiday finally to bring, interest received the waist pack of the person that make a holiday. Had the attraction of interest of high specified number, the person that make a holiday more unbridled. The income that the income that light light Song Song takes the person that make a holiday does number person than hardship is high severalfold, more even.
03
Gold advocate father buys sheet
The major action that brush a quantity is final it is gold advocate bought sheet. This gold advocate the likelihood is each person among you and me, just be before or the problem after.
4, industry how avoid data makes a holiday
Data creates the dense difficulty that the holiday is whole market, viewing rate market is such, date of small letter public reads a quantity the market is likewise such. Eradicative disease of this one dense is almost impossible, but the person that carry platform, operation, gold advocate the various effort such as father, the blow of older rate, the space that lets data make a holiday is less and less, the cost that makes a holiday still has space of very big operation greatly more and more.
01
Standard of standard of small letter platform, severe penalty makes false conduct
The not all behavior that make a holiday rises to legal level, more it is to be inside platform criterion limits, this needs small letter platform to enact the castigatory measure that makes false respect severity in the light of data.
At present small letter platform has handled a few action that make a holiday for many times, but make a holiday still be current. Small letter platform is necessary to be rectified through, erect surveyor's pole to the industry.
02
Platform adds the blow strength of technology, artificial level
The machine brushs quantity behavior to exist all the time, this upgrades ceaselessly with respect to platform of need small letter the technical blow of oneself builds false gang. Pass pair of fight of technical level all the time, as a result of seesaw battle, as one falls, although adopt a technique very hard from go up at all put an end to, but can exclude the certain act that make a holiday through technical level outer.
03
Public name operation person do not hold the wrong think of a way that brushs a quantity
This suffers the effect of industry whole environment together, brush a quantity no longer when everybody when, the ethos that brushs a quantity also can disappear. In the meantime, when operation person when brushing a quantity no longer, industry environment of whole also is changed subsequently, this is an opposite problem.
The person that serve as operation, individual and individual force is very small, it seems that unalterable what, but when us each operation person boycott data to make false conduct, the environment of integral industry can be changed eventually.
04
Gold advocate father is not stared at to death read a quantity
Data of small letter trade makes a holiday, gold advocate father is the loss that buys sheet is big absolutely. Otherwise thinks big to make loss, make assessment index objectively with respect to need, of unexpectedlying flavour look only read a quantity, must define reasonable goal. In the meantime, to cooperative platform, must spend idea survey, was not cheated by exterior data.
5, summary
Create false problem from viewing rate, talked about the problem brushing a quantity of date of small letter public. This is industry abuse, no matter move pursuit because of giving priority to interest, still be forced to follow a form to go, we should be boycotted.
The country needs to publish corresponding legal laws and regulations to let build false cost to rise greatly; Small letter platform falls in the circumstance that hits through the technology, should guide from platform criterion more, the person that let make a holiday does not have the ground of base oneself upon in platform; Public name operation person make from oneself, believe each each body joins the force of collect; Gold advocate dad should think oneself more, the quantity is not read only in the eye.
