A few days ago, in the light of home industry of movie and TV of some director exposure operates viewing rate be related, total bureau of national broadcasting television gives out an announcement to express on its government small signal, be aimed at the public feelings of viewing rate problem and report, already took relevant step, clutch jointly with concerned respect launch investigation, once check solid break the law violate compasses problem, be sure to be handled gravely.
Undeniable, the viewing rate of TV industry is competition ability. Also because such, only viewing rate is to lift, make the secret that TV industry makes public one kind, viewing rate makes a holiday, also become a TV station between a tacit kind " go regular " . To administer this one problem, be in early in July 2014 portion, concerned branch came on stage " TV viewing rate investigates criterion " . But, viewing rate builds false phenomenon to still did not get keep within limits.
In fact, although viewing rate holds the balance, but the comprehensive strength that does not represent a TV station. Because,this is, viewing rate reflects a first gear program or a welcome rate of teleplay only, have certain limitation and sex of effectiveness for a given period of time. Measure the comprehensive strength of a TV station, besides viewing rate, business income, still include to enclothe the element such as environment of rate, market, growing sex, in-house mechanism and management. Can say, in suffer numerous gross below the circumstance that finite, new media rises abruptly ceaselessly, media competition has entered TV to close inspect, enclothe, brand, resource all-around than spelling level.
Investigate viewing rate to make false conduct, want to increase blow strength already, also want to perfect TV industry to evaluate a system integratedly. That is to say, how to build more scientific TV program to evaluate a system integratedly, the investigation that increases action of pair of interference viewing rate punishs strength, still need to be in charge of a branch to give more specific, active management and guide. TV medium should slam the door " only viewing rate is to lift " utility and nearsightedness behavior, acting in order to enclothe, brand, resource all-around research and development; Should devote oneself to program innovation, brand to make especially, use the district otherness of various places, strive for channel characteristic to change, make brand competition ability and force.
