Familiar to the ear of a consumer can the meal of detailed interlinks enterprise sip feed sip feed, because of food safety incident, 2 days of market prise evaporate 1.5 billion Hongkong dollar!
On September 6, person of Mr Ma group is in Shandong sip of heaven and earth of Wei lane Tai Huaxin feed sip feed repast, take an in part, pregnant wife from the fish out in chaffy dish footing a mice! Right, it is a whole mice!
After the accident, sip feed sip feed manner can says " fine long hair is insincere " . Put forward to give when thing consumer 5000 yuan one-time compensation, a bit is disregarded reach when the pregnant woman in thing consumer and fetal safety. On September 8 sip feed sip feed after releasing the government that is without sincerity likewise first to state, go back on his word again simply a statement cutout. Very fast, superintend intervene.
"Is the person set " collapse?
Since doing poineering work 20 years, sip feed sip feed Guang Qidou of father a surname by media fashion into a such people set figure: Assiduous and assiduous rich 2 generation, abandon familial gem career, the open of eye do one's best that uses foresight the tycoon career of market of small chaffy dish.
In fact, in first development phase, he Guangqi sets figure with this individual really very accord with. He Guangqi is born in Taiwan gem old and well-known family, do not have however child bear father line of business, in 33 years old when come to Beijing, discovered a business chance with the commercial smell of acumen: Chaffy dish. The chaffy dish of Beijing still is burned with charcoal at that time and gas give priority to, below the trend of clean the sources of energy, he Guangqi realizes mode of this one chaffy dish has the space that is overturned greatly.
Then, he Guangqi buys oven of a few electromagnetism from Taiwan, nod to sell with this, the first store opened in Beijing Xidan. He Guangqi took a shop to it renown, "Sip feed sip feed " , it is in the word austral Fujian " boiler of rinse boiler rinse " meaning. Those who await He Guangqi is serious natural environment however refuse to obey, the burgeoning mode of a small chaffy dish does not have this kind of one person to be accepted immediately by consumer, one day does not sell unexpectedly give 3 boiler, a few months come down to be not worth 60 boiler.
A favourable turn appears in who to also consider a crucial period that be less than: SARS period. At that time, popular feeling in a state of anxiety, 10 inn 9 close. He Guangqi discovered sip exquisitely however feed sip feed the window that do exactly the opposite: One person one boiler, SARS is not caught! Sip feed sip feed comparative in SARS period act artfully to get what one wants, come the person of inn repast grows day and day, he Guangqi flower is 10 thousand yuan in be on the air of 1039 Beijing traffic make an ad: "Today your sip feed? " , temporarily reputation is far sow, day passenger flow was achieved to measure 2000 repast to record at that time.
2014, the sip of quickness dilate feed sip feed place is handed in to hang out one's shingle in Hong Kong couplet trade, be called " chain chaffy dish the first " , temporarily limelight is infinite.
2016, sip feed sip feed exceed 640 with the speed dilate of 4 days of one inn, spread all over 8 province 31 cities, in chaffy dish market a the Red Sea, escape, below cut dimensions, "Sip feed sip feed " however all the way " kill instead " , net profit is 372 million yuan, grow 38% compared to the same period.
Had held market of small chaffy dish the He Guangqi of 50% portion is in at that time on the make, allege publicly sip feed sip feed to mark is not inn of any a chaffy dish, however Kendeji! Should have Kendeji and sip only feed sip feed the place that is in at the same time, sip feed sip feed be about to open a store than Kendejiduo!
3 crises of scene backside
It is fast dilate on one hand, and on the other hand, consume the change that rhythm is used to as the market, sip feed also facing not little pressure.
1, cost control is difficult
Controlling cost once was sip feed sip feed bring think the advantage that be proud, this profit from sip feed sip feed distinctive snack type U design of stage and U chair saved have dinner space greatly, the client makes centrally average every clerk can serve 10-12 renown customer at the same time, saved manpower cost greatly on certain level.
And on menu design also with snack type give priority to simply, "Sip feed sip feed " the menu that standardization, flow changes designs leave out chef cost. However, in consuming the tide that upgrade in recent years, sip feed sip feed also be forced transition, made high end chaffy dish and " light prandial " formal chaffy dish. A sip of light of above sea life feed sip feed for exemple, go into battle of all of blue bricks wall, wintersweet, screen, still have anaglyph stone lion and landscape charcoal fire, the look of snack pattern dining room before mixing goes very far.
From decorate, menu, to artificial, sip feed sip feed more and more toward " advanced feeling " direction goes, subsequently and rise of cost what come considerably namely. 2018 metaphase, magendatong expresses, sip feed sip feed the ascendant likelihood of cost is in future lasts inside a year, but demand begins to put delay however, magendatong decides to reduce its target price, forecast to the gain 2020 this year also reduce subsequently.
2, from " without adversary " arrive " it is adversary everywhere "
He Guangqi once did it proud the a bit biggest namely, in small chaffy dish this fractionize goes in course of study, sip feed sip feed can says " without adversary " . In He Guangqi eye, sip feed sip feed formaller than Kendeji on snack, scoop up than sea floor on chaffy dish quicker, do not have an adversary to be able to replace his.
However, what He Guangqi does not have expect is, be in in recent years in, horizontal knife kills gave another to look be like have nothing to do, the adversary with actually abundant actual strength: Convenience inn! In recent years, convenience inn a new force suddenly rises, what sell best in inn is " snack " , include of all kinds box to be fed meal, gently, salad, east of Shanhaiguan is boiled etc. Sip feed sip feed group of exact cause of essence of life is " white-collar gens " , and that kind of snack that sells best in convenience inn also is white-collar gens love most.
In the fight closely with convenience inn, sip feed sip feed discovered very quickly " small chaffy dish " this one special class pulled tremendous hind leg to oneself. Have chaffy dish again fast, do not cross convenience inn snack quickly, to the white-collar, can accept eat convenience inn quick meal every day, can accept not quite however have chaffy dish every day, after all time is too valuable. So far, sip feed sip feed most bring think be proud " snack type chaffy dish " also encountered surround in the round.
3, extremely fast dilate, the hidden trouble of food safety
He Guangqi once expressed haughtily, our feed material to come from entirely at company of 300 countries supply and marketing, agaric is northeast, kelp is Fujian, fabaceous skin vermicelli made from bean starch is Shandong... " sip feed sip feed " there is way of 130 contents streamline in the whole nation, for the whole nation 550 dining-room of 52 cities are offerred daily deserve to send.
However, below quickness dilate, sip feed sip feed comprehensive on food quality however fall. On People's Daily small gain, sip feed sip feed because food safety problem is call-overed,criticism is this not just absolutely. Before this, already was call-overed to criticize by the People's Daily for many times " the cockroach on table climbs everywhere " wait for a problem. "Mice door " after incident happening, express according to superintending a branch, dining-room existence machines area area to have seeper, card of all alone of aptitude of partial vegetable supplier is not congruent problem. With the many congratulate year ago Guang Qibiao shows " the safety that offer money " morphology becomes bright contrast.
?
To this matter,
How do you look?
Greeting lower part leaves a message comment!
News explodes makings: 17727967805.
