The near future, go all out great father with Netease the chosen collaboration that pull a hand causes the attention inside course of study, yan Xuanfang face responds to Netease to be stationed in go all out great " just try water " , be like have the meaning that carries a distance. Nevertheless, than both collaboration more those who make a person accident is, spell great low-key recently overall arrangement " go all out severe anthology " rise to surface. Couplet thinks of to go all out great the expression after appearing on the market and movement, the outside not by guess, go all out great father with Netease choosing collaboration is cover only, go all out great real ambition or be in character consumption directs below, concentration sends force hatch " go all out severe anthology " .
? This is not without foundation to guess, the netizen expresses recently, the Shanghai that spells great platform place to belong to finds a dream IT limited company, already was at the beginning of August applied for " go all out severe anthology " brand, this is probable it is to go all out great the preparation that upgrades to be done ahead of schedule for next layout character.
(" go all out severe anthology " brand prepares)
? Before this, netease is severe anthology with go all out great the drag in on business is not much. In public mood, go all out great those who go is low course, the character course that Netease Yan Xuanze takes. Till the near future the netizen explodes makings after spelling great App version to update, "The name tastes a discount " area piece upgrades for " brand house " , discover Netease is severe at the same time anthology already going all out great opened brand flagship store. To this, netease is severe anthology express, netease is severe choose halt spell great 2017 happening second half of the year, just try water so far, did not invest more resource. The response of Netease, be conveyed in reservation it seems that and go all out great " the relationship is not close " . At the moment, couplet thinks of to go all out great the layout on brand label, very afford for thought.
In fact, netease is severe anthology with go all out great by no means " a nodding acquaintance " , spell great father yellow Zheng and Netease author Ding Lei private concern unusual, huang Zheng is during the university have society with Ding Lei, fourth Lei it may be said is Huang Zheng bring passerby; And, the basis publishs the information of exposure, ding Lei still spells one of great angel investor. Accordingly, spell great progress to suffer Netease to father chosen influence is not strange also.
So go all out great why should do " go all out severe anthology " ?
The first, spell great burst type to grow to put delay quickly already.
According to spelling great wealth the newspaper shows, go all out great in June 2017, September, in December and March 2018, number of vivid in June user is respectively 32.8 million, 71.1 million, 141 million, 166 million, 195 million, add compared to the same period fast it is respectively 118.7% , 116.8% , 98.3% , 17.7% , 17.5% ; This is meant since this year, spell great user to erupt type growth has become the past, the growth rate of the user already put delay.
Want to know, go all out great sale of the 2nd quarter and sale defray are a RMB this year two billion nine hundred and seventy million seven hundred thousand yuan, with 88.9 million yuan of photograph comparing grew the RMB of the corresponding period last year 32 times, photograph comparing also grew 1.44 one billion two hundred and seventeen million five hundred thousand yuan at last quarters times; And the growth of sale defray basically is assistance of program of put together art puts in with TV advertising. That is to say, go all out great the kind that cooks money to hit advertisement to reap an user already arrived at bottleneck, later, the investment that advertisement puts in yields than will lower and lower, advertisement pulls new effect to will sell at a discount greatly.
According to company of tripartite data Ai Rui's data shows, in August 2018, active number is the monthly that spells great App 257 million, appeared even July compared to the same period of little scope glide. Apparent, go all out great had reached an inflection point in user growth respect; Next, go all out great or will begin deep ploughing to put quantity user, promote the experience of the user, public praise and average consumption amount.
(Spell great month active user)
? The 2nd, spell great brand image turn round.
All the time since, the low fixed position that accepts platform, businessman enters a doorsill low and platform processing does not follow to go up the element influence such as development speed, go all out great stayed in many popular feeling " low is low qualitative " " fake " " mountain fastness " wait for impressional label; And in appear on the market before long, go all out great false disturbance of more deep-set carry out, got the public is oppugned. Although go all out great fall with superintendency pressure in public opinion, had begun dozen of holiday with all one's strength, but the controversy that should reverse field of character, service apparently, be not easy thing. Show level, spelling great main task will be the promotion that firm stresses quality, reverse brand image.
Recently, go all out great go up sadly what the brand house of the line shows character to consume fully apparently is oriented. No less than cleans out treasure to depending on hatch to give day cat 10 years ago, go successfully low end is changed, tilt discharge to businessman of high grade brand, thereby the cap of ground of assemble of pick off fake. Nevertheless, if spell house of great thrust brand, certainly will general and day cat, Beijing east fight hand-in-hand. But spell great brand to supply chain the advantage is not taken on control, after all day cat and Beijing east already firmly mastered head brand.
The personage inside course of study thinks, spell great the largest dominant position to depend on the attribute of low platform, more of line brand house is helpful for those who make a holiday beginning on and brand image construction is needed. Before this, huang Zheng ever expressed publicly won't undertake with day cat mode the brand upgrades, "We won't make day cat pattern, do not do now, also won't do later, this mode won'ts do to us. " so go " go all out severe anthology " high-quality goods goes all out buy a course to undertake the brand upgrades extremely possible. Once high-quality goods goes all out,buy form etiquette pattern, go all out great can cast off carry out false disturbance not only, reverse image, the growth that also can be platform brings more motive force.
The 3rd, those who supply chain transform a base.
Making a holiday while, go all out great also cut already to supplying chain transform, make so called " spell a brand " . Key of this one pace is absent to give how many at making " spell a brand " come, be in however through making " spell a brand " will realize the ode that supplies chain to be able to accuse with the palm, to have a brand oneself " go all out severe anthology " layout lays good foundation. Before this, go all out great ever publicized its outwards energetically " spell a factory " with " spell farming goods " mode, the ode that adopts the platform that supplies chain to upper reaches namely can be mixed optimize, make the product can ensure quality premise falls still low. Go all out great recombine is transformed to have brand position oneself in what supply catenary end, mean will move toward a similar Netease to father chosen ODM mode route; And apropos, the requirement of this mode goes all out great had had.
Nevertheless, go all out currently great can mix to the ode of upper reaches and whole industry the influence is too weak, supplying catenary to upgrade can be to spell great and long-term strategy key; Supply chain transform plan to matter to the success or failure that spells great brand and character to upgrade directly even.
Go all out great when appearing on the market, huang Zheng is mentioned " spelling great end is Costco+Disney " , apparent, hatch " go all out severe anthology " go all out namely great the one pace of key that runs quickly to Costco.
