Recently, gram of malic CEO library explained why price of this IPhone mobile phone exceeds before, its in home its had reached 12799 yuan peak peak.
He is so say, the apple is the mobile phone that rolls out different price, the purpose is service everybody, if you offer a lot of innovation and value,the apple realizes, so can one part person is willing to buy sheet for this.
Library gram introduced a few logic here:
Above all, the apple is more than it is huff, widened however price interval, new machine from 6500 go to 12800 yuan, and overall from 3500 go to 12800 yuan, interval can be chosen;
Next, the apple offerred unique innovation, for instance IOS system fastens the home to be done not have, a12 processor performance is the for instance strongest, total somebody can like;
The 3rd, it is malic really good, although expensive, also can let sales volume decrease, but the person with strong capability of a lot of consumption still can be bought, and the user with consumptive average ability also has other option;
The 4th, also be malic really good, be you still have better choice?
Actually, the apple also knows this bit more expensive, look for IPhone XR to carry on so, satisfy user of that one part. And the orgnaization also is forecasted, IPhone XR complete model will arrive in October 2018 the 2019 money September 30, 2019 year, predicting shipment 87 million. Actually, 2017 money year the apple sold 223 million IPhone. The number of this XR, explain its have bear the apple 30% much still sale.
That is to say, in have IPhon 7, IPhone 8, XR, XS, in the numerous type of XS Max, XR will become star.
But the problem is, in home, with XR such frame, do you feel its will be successful?
And, XR or postposition sheet are photographed, feature of this mark sex also makes a person speechless, can not afford the rhythm of IPhone XS namely apparently.
It is actually such, in home you are taking XR, encounter the user that taking XS very possible meeting is awkward, and if you take An Zhuo chance,do not have these psychological burdens.
And, the apple still did a 128GB edition XR designedly, want 6999 yuan only, reached the price of IPhone X almost, but the difference on feel is very much.
Look now, without doubt, the customer that still has consumptive actual strength this can buy XS, but whether consumer can buy XR, it is very invite the problem that the person suspects.
