The gold time of Chinese teleplay, drama of view of the whole people is the mainest recreation way, classical good theatrical work emerges in endlessly. The viewing rate of these drama is very high, public praise is first-rate also.
Do not know from when to begin, han drama, day theatrical work, beautiful theatrical work is flower drama limelight even more fill, homebred drama gradually so not welcome, the moue of the industry also begins increasing: Cut plan deduces a law, face paralysis type is performed, cheap specially good effect, actual strength actor often holds the position of costar. . . Audience people can't help wanting to ask: Teleplay industry after all how?
Recently, director Guo Jingyu sends rich publicly to disclose teleplay industry viewing rate to make a holiday, allege make newly " the woman " before broadcasting, ever was defended to inspect a requirement to buy viewing rate not to grant to broadcast otherwise by some. Guo Jingyu says he does not have compromise. He appeals industry of whole movie and TV rallies together, cancer of thoroughly cleared false viewing rate.
Through Ward the real time data of social observatory is analysed, small make up see, a few days short inside, entire network builds false information to share 12302 about viewing rate. Viewing rate builds a holiday to be paid close attention to extensively by all circles. Association of trade of programming of broadcasting television of association of literature of film of association of association of the industry of teleplay of total bureau of national broadcasting television, China that make, Chinese film director, China, capital states viewing rate builds a holiday to should be punished severely in succession. The personage inside the numerous course of study such as Chen Saicheng, Wang Changtian, Bai Yicong, Liu Chuan all supports state support makes false declare war to viewing rate.
The mood analysis of social observatory shows Ward, make a holiday in the light of viewing rate, mood of entire network sadness is occupied than 52.9% , indignant mood is achieved 10.11% , indignation of it may be said accompanies each other.
If this is abhorrent,viewing rate is built, what is the breeding ground that produces it? How do viewing rate makes a holiday come true again? Who is making a holiday, does the interest have how old? Does viewing rate build a holiday what to kind of harm bring? Face teleplay to make a holiday, how should do later? Small make up will solve for you one by one.
Suo Furui's forestall and only viewing rate is talked, became the breeding ground that makes a holiday
TV viewing rate, show adduction of some period of time watchs some TV channel (or some TV program) number (or domestic door is counted) hold televiewer total number (or domestic door is counted) per cent. Viewing rate serves as " attention economy " of the times important quantify index, it is to analyse TV to receive the scientific basis that inspects the market deep, it is programming, weave reach adjustment important reference, it is the main index that the program evaluates, it is to make with evaluate the media plan, powerful tool that raises advertisement to put in benefit.
But viewing rate builds false, viewing rate and public praise to not agree with now, the viewing rate that it is rich makes the circumstance such as low common program make viewing rate from " good thing " became " extremely evil source. " actually terrible is not viewing rate, however " only viewing rate is talked " -- this kind of unitary evaluation system.
Additional, in industry of viewing rate statistic, suo Furui alone big current situation never has been changed. 1996 around, nielsen rolls out luck of blessing of joint-stock company demand and foreign capital tycoon early or late close inspect investigation to serve. But Nielsen also can hold the market of 20% only at most. By 2008, nielsen exited Chinese market, suo Furui alone big. Although also have cruel cloud EYE, song China in recent years wired wait for new product to enter town, but at present till still cannot the monopoly position of shake Suo Furui. The investigation of TV viewing rate that came on stage 2014 ever asked in national level " the tripartite examine and verify that viewing rate investigates an orgnaization to accept independence " , but come by who examine and verify, give money by who, do not have later development all the time. Viewing rate statistic alone big industry forestall situation, the operation of the person that also went to the lavatory to make a holiday.
Dimension of an orgnaization of a statistic, number is spent, so onefold evaluation mode, become viewing rate to make false breeding ground.
A field is right bet, derive false viewing rate buy demand
All the time since, what viewing rate serves is not an audience, however of all kinds want to put advertising advertisement on business in the TV station. Viewing rate data can tell them the product to the target suffers numerous in which time paragraph or which program gathers morely, if put herein on advertisement,anticipate the effect to meet how.
Inchoate advertisement puts in channel onefold, be the champion of TV ad effect. Authority of TV station speech is one-up, viewing rate even if has making a holiday also is fragmentary a few, won't do climate.
But put channel on diversity as advertisement later (TV, Lou Yu, elevator, website. . . . . . ) , make sow depart (the administrative system that the production of the program makes the broadcasting with the program part to be in charge of by different unit) of mode gain ground, " one drama double star " (a teleplay is most can be in at the same time only two, the status that lets a TV station drops, ad business begins strong. They take viewing rate seriously very much, the main index of sale status of commodity of this one area.
When TV ad it is ad business no longer exclusive and optimal choice, he will be right broadcast effect demand is higher. To avoided to buy ad of a certain period of time nobody looks, they can sign relevant agreement with the TV station, viewing rate reachs a certain level, charge of ability settle accounts. To the TV station, daily carry dimension cost and buy a charge to had can'ted bear heavy burden. Ad business became main economy source, to take advertisement cost smoothly, keep the normal movement of the orgnaization, can fulfil their requirement only.
"Get on a car first, backsight circumstance buy ticket after normal time " to betting an agreement (make square beard assure to the TV station, fixed viewing rate can be achieved when the program broadcasts, otherwise the TV station can be deducted according to certain proportion buy a fund) all the more is general. Make just became carry on finally pressure person. Teleplay wants to broadcast, must reach viewing rate level, such ability are taken away from inside TV station hand purchase a cost, short of can be bought only, can not afford cannot sow.
False viewing rate builds carry out: Simple and crude profit tall, ready money business
Viewing rate builds false method to have 3: "Pollute example door " " eavesdrop and hold back data " " distort directly data " . The 2nd kind already is kept clear of via alling alone Fu Rui's technology is improved, "Distort directly data " did not get case supports up to now, and the most elementary is " pollute example door " , but its cost lowest, the easiest also only possibility comes true in user level. "Pollute example door " the main instrument that made viewing rate make a holiday.
So what kind of is the flow of this kind of method that make a holiday? Employ a person to dog to example family first, steal the private news that hears example family next, draw out money to let example family see the work that buys viewing rate finally, this was finished one whole " contaminative viewing rate " chain.
This is brushstroke simple, efficient, crude, be without the buying and selling of technical content even. Because example family amount is dinky, the operation that violates viewing rate so is very simple. Data shows, suofurui had 300 example family only in Xi'an 2006, should disturb only among them 10, can affect place the viewing rate of 3% . Change and of character, the viewing rate that needs a play to be in Xi'an place is achieved 1% , should operate only so 3 example door are OK. Data shows, 40 money, can buy one collect teleplay " close effectively inspect " . So, still be with Xi'an exemple, 120 yuan, can buy place the viewing rate of 1% .
In the past 10 years, buy the price of the viewing rate of one collect teleplay, had gone up to 500 thousand. New theatrical work of Guo Jingyu " the woman " platform be broadcastinged asks to buy viewing rate, and the price is as high as 900 thousand / collect, complete works calculates come down to want a flower 72 million. Cost a few, the price hundred thousands of, viewing rate makes a holiday the profit of every collect is hundred thousands of yuan.
Occupy the personage inside course of study to divulge, viewing rate makes the person of false resource, do not be willing to appear personally for the most part, because they should hide at the back. The market with a such very opaque information, that produces a possibility, arrived the schedule for showing motion pictures in a theater with a few intense competition, open year of big play, summer vacation time for example this kind of moment, piece just be forced be on this schedule for showing motion pictures in a theater line, be said to must want to close to betting by the TV station again inspect, this moment piece just can look for introduction of an or friend only, the resource that has used before or square.
This market is belonged to special trade, the characteristic is to take money first, and receive ready money. Buy viewing rate piece just do not know who the other side is, this kind of resource just is coiling money goes, also happen from time to tome. Be cheated piece also just won't choose to call the police. Deliberatelly break the law, call the police while also accused oneself.
Cost a few, the price hundred thousands of, profit is high. Cash is faceless trade, investigate difficulty. The teleplay that yields every year amounts to hundreds of, every a few collect, the production value that whole viewing rate creates a holiday is breathtaking. Viewing rate built a holiday to become the open secret inside course of study, tremendous cancer slowly.
The strange aspect that everybody won't win -- viewing rate builds false harm tremendous
Cui Yongyuan has said " viewing rate is extremely evil source " .
Viewing rate builds a holiday to let whole actor industry become bizarre and motley, more and more inequitable. Viewing rate empty stimulates the demand that changed convection to measure an actor high, these acting flatly clumsy even, constant in play staff absent, attend all sorts of commerce everywhere the discharge of Dai Yan activity stars special fire. And bone of the actor of clique of numerous actual strength of pursuit art heart and acting, old show is reduced help carry litter, become the greenery of the ornament. Their acting is taller, income is lower however, turn the person of travel will be increasing.
Viewing rate vies to correct to the negative effect of production group in highlight increasingly. Many practitioner regard sole aim as viewing rate, not only screwy creation and conduct propaganda go out new, to attract eyeball low common is acclaimed, production square company still lost the judge basis that the path of content makes, bad money drives out fine money phenomenon looks up with each passing day, because a large number of high grade work lack integrated and objective evaluation system and be buried.
The audience cannot get valid referenced goal when choosing teleplay, can choose blindly by luck only, wasted time, see the work that has been less than however, audience nature is more and more disappointed to homebred drama.
Advertisement advocate also cannot make to the effect that sale puts in reasonable evaluate, put in cost to increase ceaselessly, the price of product and service also is met when the river rises the boat goes up too, bring about customer satisfaction finally to spend drop, advertisement advocate the interest is damaged.
Profit of ad business loss, make a hold something under the arm that be wrapped, the TV station loses public letter power, "Only viewing rate is talked " a when brought false viewing rate brought up homebred teleplay false prosperity, make the devoted centre of gravity of many homebred teleplay is made by early days turn to later period to buy viewing rate, undeserved competition also brings about TV work the good and bad are intermingled outside the law of the industry, cause televiewer prediction of a person's luck in a given year finally, hurt Chinese teleplay industry again, the soil that whole industry health can grow continuously is destroyed.
Dark end should be bright, new sound begins to appear
This Guo Jingyu makes false declare war to viewing rate, got the supportive platform of numerous coterie. More and more truths by unlock, more and more new sound are heard.
Pull out viewing rate builds false cancer, must set out from link of purchase and sale. From market point of view, can draw lessons from the film to divide Zhang mode, it is a standard with advertisement income, broadcast square, issue square with make square, divide Zhang by certain proportion, no longer " only viewing rate is talked " . From industrial point of view, make above all just should produce high grade teleplay, want to build open and transparent teleplay to purchase a system next. Aggrandizement program cost, suffer numerous with the United States praise spend a standard, attract high grade teleplay to gather to platform, the person that make advertisement puts in is more scientific to the choice of platform, reasonable, normative, then the desalt dependence to viewing rate.
The supply that viewing rate investigates should not be Suofurui alone big, due still and more company is joined choose for everybody. Home has cable television machine to carry a box on the head to be able to be accomplished at present close inspect data to be collected in real time. Similar company ought to give give aid to.
The CCTV has put forward " green viewing rate " concept, view " spend through satisfaction of viewing rate, audience, isogon of effect of expert opinion, society is spent undertake much azimuth, mutiple level program or media evaluate " , national news published wide report total bureau to also mention the evaluation system of this kind of diversity for many times. How to let the evaluation system fall to the ground of these diversity, very important. At present technology of intelligence of our country AI in the ascendant, as the development that AI intelligence calculates, diversity evaluates the issue of systematic technology level, believe to be able to be solved stage by stage.
Guo Jingyu builds false declare war this to be able to be heard to viewing rate, besides his shout oneself hoarse, more solve because of what the problem expects in raise one's head and look since whole industry is long-term. Dark end is bright, hope this Guo Jingyu is done not have work in vain.
