[Come from IT168
[dispatch of IT168 mobile phone] Beijing time on September 13, apple was held taste a news briefing newly Summer 2018, 3 IPhone were released to be tasted newly at a heat on the meeting, drew the look of global public and media. Taste carry out newly in IPhone before today, on September 20, beijing east the news briefing of extemporaneous modern drama that the mobile phone made a break fresh ground -- " Beijing is enjoyed without care " service news briefing. "Beijing is enjoyed without care " the service is Beijing east what for Apple product high grade client offers is all-around one-stop the service that do not have care, the user dispense with that serves to buy this from the trouble back at home after buying carry out. Modern drama theme " have nothing worry about " the character that dramatic image ground generalized this service. Beijing east as Apple long-term partner is mixed taste an one of hair platform newly, open to booking at IPhone XS /iPhone XS Max of formal on September 14 open. Opened carry out on September 21 that day, the first batch of IPhone are met in sending consumer the hand with the rapiddest rate.
On the news briefing, beijing east open a news briefing with form of extemporaneous modern drama, appear very try to be unique. The spot is lively and extraordinary, extemporaneous group uses happy fried dough twist rich limbs language and humorous and humorous Thespian actor's lines are brought spot media and audience laugh are ceaselessly, make an audience right at the same time " Beijing is enjoyed without care " the knowledge that specific service also had profundity. Beijing is enjoyed basically include without care change long enjoy VIP, Beijing to be amounted to definitely without care, Beijing without care, begin, Jing Dongwei is repaired and with old change new. Among them " begin does not have care " and " change long without care " it is a the most serious content of exposure on the news briefing.
Begin serves without care is Beijing east the man-to-man individuation product that offers freely to the user that buys self-supporting Apple product sets a service, interact through speech of 30 minutes with video education, the user can understand Apple to be installed basically and use a method of the product quickly, if know top of a table of key-press and gesticulation, download application, fast backup, individuation / dial. To the user of product of product of Apple of first time proceed with, not familiar Apple, this service resembles a close private and directive teacher, let you one proceed with, with respect to begin!
First-class after service also is the substantial that affects consumer experience. In home market, the after service east is Beijing all the time consumer place commend, and also enjoy in global user after the carry out of Apple reputably, among them former plant of the closest Apple Care of a service serves, get of the user love. But this service buys the service charge that buys two years, and the maintenance experience that must take Apple brand shop or accredit maintenance place, make a lot of users indecisive. This, beijing east as the platform that obtains Apple authorization, one is made for the user on the base that in Apple Care with Apple combination former plant serves brand-new after service product -- change long without care.
Change repair the service that do not have care to include " pay fee by the month " , " change only do not repair " , " protect a value to change new " , " never leave home " and " former plant is ensured " wait for content. Among them " pay fee by the month " it is to show the user buys new machine to add buy a month to change long without care, after the autograph that finish is made an appointment with but cost of every months of automatic add purchases a service, the 24 longest month, the user can cancel at any time, second month can become effective. And " change only do not repair " it is to show user facilities is being changed during constructing the service that do not have care inside, no matter appear,any quality problems, accident damages, but contact Beijing east express of the You Jingdong after carry out serves overall while call in old machine, implementation is overall change the maintenance of type, if the problem of old machine attributes the quality breakdown of product itself, the user need not pay fee. In the meantime, change long still include without care " never leave home " service, the user falls in contented and specific requirement, optional still choose is changed quickly new. Be worth what carry is, the maintenance after changing all carry out in constructing the service that do not have care, change new service to all be offerred by Apple " former plant is ensured " , the user can choose an any countrywide Apple Store or Apple accredit to serve business to enjoy maintenance to serve. At the same time Beijing east use oneself content to flow to allow to amount to service dominant position with 211 Beijing, offer new machine Beijing to allow to amount to for the user, change, maintenance serves Beijing east content shedding comes to take send, make an user OK never leave home to be changed without care with respect to implementation long.
Mix without care besides begin change long outside having care, beijing east still combine Apple brand to roll out " Beijing enjoys VIP " service. Beijing enjoys VIP conformity to love to surprise art, carry the rights and interests of various and high grade member such as Cheng and telecommunication, join forces establishs group of Apple character life in all. "Beijing enjoys VIP " the member product that has a variety of different price can choose for the user, among them price 399 yuan / year broken screen danger serves, buy give namely everyday 1G telegraphic discharge (1 year) with Beijing east bag of ceremony of fashionable and handpick brand, it is the overflow collocation that when buying new fund IPhone, nots allow to miss. The capital that plus Jing Dongping stage oneself provides is amounted to definitely, Beijing Dong Weixiu and with old change wait newly fast, convenient service, general of do one's best " have nothing worry about " user experience is carried out whole " Beijing is enjoyed without care " service system.
Beijing east all the time with " the client is first " as company viewpoint of value, be consumer to offer those who have temperature to buy object check is Beijing east the direction that tries hard all the time. Beijing east Chen Ting of president of department of store communication career expresses on the news briefing, "The service is the temperature of the product, the manner that is a brand more " , this is Beijing east mobile phone from beginning to end importunate concept. Beijing east the spirit that pays attention to each place detail and character never is changed. Future also is serving innovation upgrades ceaselessly on the experience, offer for broad consumer best character and the closest shopping experience.
This " Beijing is enjoyed without care " roll out, beijing east on one hand content of oneself of have the aid of flows, the advantage such as channel, combine with Apple on the other hand, all maintenance that to user acceptance Beijing enjoys the service that do not have care to offer, change new all serve business to offer by Apple former plant or Apple accredit. On the foundation that in Apple brand service and government endorse, blend in oneself advantage, make for consumer thereby most the economy, shopping platform that is worth reliance most, this is a pioneering work that Chinese cable business is providing communication product after service to go up, beijing east oneself also to " become most the business that gets consumer reliance " stepped solid one pace again.
On September 21, IPhone is tasted newly will be in Beijing east open carry out formally, open carry out that day, the first batch of IPhone can with consumer of service of the rapiddest rate in the hand. Regard Apple as long-term partner, beijing east using the most excellent service to be all the time " fruit pink " provide the most high grade shopping experience, the issuance that this IPhone tastes newly, also be sure to be in Beijing east lift round of new IPhone to buy machine tide. Want enjoy for a short while taste IPhone newly, beijing east be you not 2 choices.
