Author / Cheng Mengling edits / think of far
450 yuan can buy 100 thousand vermicelli made from bean starch; A small gain can be bought 10 yuan of 10 thousand read a quantity. . . Numerous, detail is detailed, the value is tangible.
Want to agree to give money only, one has the your name of 1 million vermicelli made from bean starch, the comment of a small gain is measured and read a quantity, transmit quantity achieves ten million level to wait no longer below the word, record of world of Nisi of next even auspicious " small gain? The Bo Wen that comments on at most on " the title may be yours.
Heat up program of put together art greatly like not long ago " God trainee " morrow of a of player Cai Xukun small gain exceeds 100 million times with respect to implementation transmit quantity, the comment is measured more than 2.4 million times, the quantity that nod assist exceeds 1.06 million times such " the achievement of be astonished person " .
But be in numerous vermicelli made from bean starch is proud its love a beans to use have enormous flow group when, "A few times close even hundredfold that transmit quantity measures to nod assist " the attention that the phenomenon caused a tissue, "Brush " the discharge that come is exposed before the masses thoroughly.
Leaf through a few when Gong Mingxing popular small gain, especially star of a few discharge, data can find a few abnormal clue more or less. Visible, "Brush " discharge is not which star, it is the problem that the industry exists generally really.
Actually, in this flow times, data is the vane of resource of commodity acting character, movie and TV already, and " click quantity of quantity, comment number, transmit " waited to be treated as basically the commercial value of star is reflected.
To a few " discharge stars " for, discharge data has been their ground that contends for surely, only itself has freeboard flow, ability attracts capital square, "Rip " to good resource.
But, if say small gain " brush " discharge still can understand is: Star to raise his social status undertakes " investment " , so the drama of movie and TV that is over to had been patted " brush " is broadcasting a quantity to be that kind?
With all possible means together, data makes a holiday
"Brush " is discharge used after all who to cheat?
On September 15, gauze uncovered the network that an article that directs Guo Jingyu builds viewing rate the holiday to leave.
Described in detail in article by its hold the TV work that guide " the woman " ever was defended to inspect a requirement to buy viewing rate by some, do not give a platoon sowed whole process otherwise.
Return the big play that alluded nearly 3 years to broadcast, neither one viewing rate is not beautiful money comes; Close on average last year inspect cut some theatrical work of 2, 3 groups are bought; The play of some two big star that broadcast this year, spent money data to did not go up, defend inspect won't terminal money to wait a moment.
Of this one opinion on public affairs and many follow-up industry public figure phonate, make this viewing rate hypothesis demit sit solid.
Be in early actually 2009, total bureau of original wide report is initiated severe examine viewing rate deal two upright crowds, viewing rate of reforming of 22 new rule was issued 2013, in the meantime, viewing rate of first TV of domestic investigates national level to also came on stage 2014. Arrive again in August 2015, by teleplay of total bureau of original wide report department reachs each big TV station was signed jointly " scrupulously abide by media society responsibility, object only convention of viewing rate self-discipline " .
And a variety of regulations were opposite however buy viewing rate this one " go regular " rise to restrain, its develop instead even more " stubborn " , and ask to buy viewing rate besides the TV station that mentions in article, a square, sale of the others square, issue just wait to be participated in possibly brush discharge.
N/arc drafting / Gao Yue
If,be only not buy it of audience of a play, viewing rate not beautiful, and a square, platform of drama of movie and TV square, sale square, issue just wait to guide oneself perform this one oneself " is viewing rate brave seized the first, 2 " to who does big play look?
Abide is worn in light of among them logic, just have profit each it seems that: Platform just is used close high inspect obtained higher advertisement cost, make what just can take a TV station more quickly return a money, and the promotion that expends as advertisement, every market unit price also is improving theatrical work of present movie and TV, of drama rise in price, sale square, release square earnings also drama is self-evident, as to advertisement advocate, more good-looking it is easy to clear away data to let them more in-house report to the superior after accomplishing a task.
Favour, look so, this is " benign loop is encircled " .
But buy viewing rate, production square, sale square, issue just wait so that take out not little brushstroke money first, of the respecting in Jing Yuwen resembling Guo: Make a price 900 thousand one collect, the play of 80 collect, should spend almost 72 million buy viewing rate, still do not protect the first, the 2nd. No matter final viewing rate how, this money considers production square extra pay.
Square to platform and character, beautiful money buys viewing rate, this also raised the making cost of drama of movie and TV undoubtedly, piece go to the lavatory to also must think way " win back losses " , the drama part that in last few years platform buys, besides every market value taller and taller, volume number also is increasing. Costly money, have high-quality goods hard also, come more tarry audience.
And advertisement advocate with respect to prep let alone, the advertisement cost of when the river rises the boat goes up too buys also be only " add water " more close inspect data.
Graph | Visual China
Although " waste man power and money "
Should also buy the reason of viewing rate?
Rely on money to be bungled in this " go regular " in the circle, a few make an excellent theatrical work without money piece just suffer from by its. In last few years although spray is not big, but all the time somebody is carried again, relevant policy also is in all the time promulgate.
Forgive is such, buy the such maturity that viewing rate industry still grows however, the reason cannot leave the following;
"Discharge " star supports a theatrical work hard
To the enormous power of economy of vermicelli made from bean starch, a few make more square going to that choose collaboration of star of a few discharge, teleplay of in an attempt to is when broadcasting can draw over crowd of a batch of vermicelli made from bean starch. This also is in front mention star " brush " the matter that discharge raises oneself temperature.
But to a lot of " discharge " for star, their actual strength is only " Yan Zhi " . The professional skill fact such as acting supports a theatrical work hard, " sodden drama " , average viewer naturally need not say, even if the vermicelli made from bean starch of show respect for also puts what chasing after a star not to see play " sensible person " existence.
Support discharge survives, appeal force drives viewing rate hard again. Nature does not sell such drama to give good price. And in this process, close inspect if data is too gloomy, the commercial value of these star itself also can be affected.
Such, beautiful money makes data bit more good-looking, everybody is happy see its are become.
Advertisement advocate admit only, also can identify data only
Form this to plant of course " discharge " for the situation of king, with advertisement advocate seeing data also do not have nothing to do only is.
On one hand, advertisement accrual comes from teleplay for the most part, but when choosing teleplay to put in advertisement, achievement is very difficult measure. After he cannot ask to put in advertisement, oneself product or battalion closes reach some kind of target, can get according to a few data oneself get how many exposure is spent only.
Accordingly, to major advertisement advocate for, when choice TV station puts in advertisement, viewing rate is basic it is its " exclusive " reference standard. The viewing rate that achieves which one height opens a what kind of advertisement to expend price.
As we have learned, return existence if TV station to cannot achieve the viewing rate that advertisement basically seeks, need to advertisement advocate undertake compensatory. And regard each honest bargain tool as the basis " viewing rate " natural " bear important task " .
The company that provides viewing rate data is enclothed not complete
"Resource square " take the chance to stage an armed rebellion
As we have learned, business of Chinese wired operation because the reason of policy mechanism, actually each district is divide and rule, save the concept of net, city net for example. Business of smooth wired operation is can not become data set rise.
A few data collect platform to just rely on the data that can obtain a part to save only to do sample. Rely on statistical principle data of computative whole nation, and rather than is data.
Be like " finance and economics " the research of Suo Furui agency that reported last year, its have 60 thousand example door about in home, but because disperse,visit area town each in the whole nation, example of every area distributive door domestic amount only hundreds of, on 1000, example door amount is relatively limited, this lets a few " resource square " (point to operate the person of viewing rate) find get empty chance.
