On September 21, the reporter affirms from Baidu respect, police uncovers Internet successfully recently one case " black public relations " case, with one action captures many crime suspect, the spot captures much ministry computer, mobile phone to wait commit the crime tool.
It is reported, this crime group undertakes for a long time " black public relations " activity, and from which obtain expedience, ever released the false news that waits for numerous Internet company in the light of Baidu for many times, (those who cast dedicated Yu Wen of Tou.vc of a dark horse to start a field is numerous prepare platform) had blacken sb's name of serious start a rumour to the figure of these enterprises, even pair of company controller undertake assault and battery wait malfeasant.
Among them " undertake assault and battery wait to company controller malfeasant " , be to happened May by understanding by area " plum Yan Hong is raised small 3 theory " .
This message bedding face accumulates transmission, out scheme of a piece of check, picture content shows: "Robin housekeeping is very complex, robin is raised small 3 unripe cornstalk, proprietress arouse one's all efforts to make the country prosperous a certain number of year, a son was born after giving birth to 4 daughters... . . " anyhow, li Yan grand housekeeping is complex, property of a family contends for battle extremely urgent.
Very fast, baidu respect makes public a response to say, that pass on a message is simple belong to fictitiousing zero. Baidu respect already collected evidence to report a case to the security authorities to public security mechanism, investigate the legal duty of rumormonger and baleful peddler stoutly.
With Li Yan grand have similar lot still have Ma Huateng.
In July, a message says, wang Saicong and Ma Huateng's daughter have a meal together. Ma Huateng encircles dispatch anger to rancor in the friend: "These two days of is aimed at my people rumors that erupt centrally are more and more despicable! Fictitious completely the thing of zero is made up travel by ill will, hope trade competition wants line of know how things stand and feel confident of handling them. Hope trade competition wants line of know how things stand and feel confident of handling them..
"Regular meeting is found out after all. " Ma Huateng also issued determination thorough to check, still say next, "I did not call-over, ghost does not have in the heart accordingly need not stand again. Ghost does not have in the heart accordingly need not stand again..
Occupy round-the-world net to report, police commits the crime through investigating what what detain tool, got the guilty evidence of guilty gang, include with " Party A " through socialization software and " black public relations " detailed dialog record, " distribute news dispatches record " etc.
Before this, police has mastered the article of relevant and negative bring shame on of the transmission on Internet, with this analogize, formed complete evidential chain; Recombine " trade " bilateral place signs " contract " trade with commerce the evidence of come-and-go, can maintain this clearly " black public relations " the behavior of the company already made crime, many crime suspect will by lawfully criminal is detained.
The reporter seeks testimony to Baidu respect, via confirming, "Arrested a person really. "Arrested a person really..
Explain according to guilty suspect, this crime gang is passed " public relations company " name, connection, employ many from media and " network water army " , fictional and false news, fabricate disloyal message, to company of much home Internet wantonly bring shame on of start a rumour, through " the network shoves a hand " transmit negative article extensively and hold accuse a comment, cause serious effect to victim brand image not only, more the pecuniary loss that makes the victim creates different level.
Arch-criminal of this crime gang confesses, receive when them " Party A " after demand, of target of bring shame on of a complete set of of conference plan equalize " action program " , include when by which write a hand to be released first from media " black draft " , who is responsible " leader " water army is large-scale who is public opinion of comment transmit misdirect, responsible " black public relations " follow-up incident upgrades ferment etc.
Be aimed at this incident, commune of hedgehog of Baidu respect reply says: "Be criticized objectively and discuss what we welcome to come from the outside, but what not allow to bear bring shame on of baleful start a rumour, assault and battery absolutely is malfeasant.
In recent years, the competition between Internet company is more and more intense, caused a series of unfair competition, "Black public relations " behavior is one of methods.
Be in early this year January, disclose according to information of respect of today's top headlines, they arranged the manuscript summary table that atttacks since December 2017 by black public relations, altogether has 84 manuscripts, caption conception is more " black today's top headlines " , today's top headlines is right " black draft " summed up 5 features:
1, different Zhang date, caption of hair of same time print, character even punctuation mark exactly like " achieve formerly " article;
2, the turn a blind eye to after refuting a rumor, continue to cite trumpet explodes makings diffuse rumor;
3, the article of attack of a few bespatter and production diffuse rumor, origin is unidentified, lawsuit does not have the door;
4, the tripartite expert of antilogy;
5, basically release two kinds of texts from media date individually, a kind of bespatter that is do one's best atttacks today's top headlines, one kind is do one's best eulogize Baidu.
Today's top headlines still opens up continuously " this black public relations very row " ! Subsequently today's top headlines sued Baidu.
Arrived in June, tecent company releases an information through small gain: "Black public relations " becoming interference environment of normal public opinion, destroy Internet ecology health to develop " poisonous haze " , let many companies be killed by its. Tecent already reported a case to the security authorities formally to public security mechanism with respect to a few clew of near future control, will cooperate public security mechanism to be hit lawfully.
Did not pass how long, tecent respect says, much name " black public relations " experience case personnel already by police punishment arrest, outside condition of partial suspect abscond, offer a piece of advice those trample law red line person, as soon as possible a criminal give himself up to the police confesses his crime.
Of Tecent phonate this, basically be aimed at the scheme of a piece of check that appeared on June 20.
Check scheme shows, easy special net print sent the name is " educational expert forthright admonish does not have be ignorant of: Why is Tecent, the Youth League net You Xibai again and again? " article, (those who cast dedicated Yu Wen of Tou.vc of a dark horse to start a field is numerous prepare platform) scolded Tecent, the Youth League. Flaw depends on, this article has one part character to did not delete: "This paragraph of take out. ... can let an article become otherwise for black and black. ... can let an article become otherwise for black and black..
Ma Huateng is very angry, that evening, he says in friend circle: "Except this careless mistake, a lot of people did not realize black public relations is how rampant. Nearly two months erupt suddenly, this wanting that consistent Buddha department is borne bear calculated, but moment uproot source. But moment uproot source..
And the circumstance with jumpy byte also does not have feel well to go where. On June 25, its government small letter is pushed immediately sent " byte is jumpy encounter large-scale, constituent black public relations reports a case to the security authorities to public security mechanism " one article.
Mention in article: "Came 73 days of June 14 on April 3, 2018 in, with small letter date platform is the public to basically release medium of communication, appeared to exceed 12000 to undertake to shaking sound, today's top headlines start a rumour, abuse from media article. We are tracked investigated a part to release medium of communication, discovered the behind the curtain holds the relevant company that control to reach specific executive person. We had reported a case to the security authorities to public security mechanism at this point. We had reported a case to the security authorities to public security mechanism at this point..
Article content is very rich, have a few detail conspicuous.
For instance article middle finger goes out, beijing arrangement of limited company of science and technology released Kaimikeluomansi two caption are respectively " black public relations of today's top headlines fools the masses: Is the interest driven fall or somebody who plays with fire will get burnt? " " " of today's top headlines ' public opinion is held accuse force ' , the instant Tecent black piece circle in the air " manuscript " article.
Again for instance, adviser of Beijing motivation public relations searchs to pay cost to distribute news dispatches from media " Tecent correct " go off in a huff " , undeserved without civilized associate collaboration " . The spearhead with jumpy byte aimed Tecent.
Be in earlier some time, april, byte beats CEO Zhang Yiming encircles dispatch to say in the friend: "Do not tell what person, 400 many small signal were employed to send inside 24 hours unexpectedly medley black shake phonic idea. 400 many small signal were employed to send inside 24 hours unexpectedly medley black shake phonic idea..
As it happens is this year shake phonic rise year, day vivid user has been broken through 150 million. Beat according to byte respect data, black shake phonic article much with " XX person, your insanity day brushs what night brushs to shake phonic deft hand, had an accident eventually " title, identical content, changed district keyword only, put in in account of much ground place, reprint an amount to amount to 490+ .
The Internet company that a senior media person evaluates home competes -- malign competition is too intense, everybody does not want to allow have an easy time of the other side, this is very big to the harm of the market.
And black public relations is not new issue any more, the most classic case on the history is: The 731 plans of public relations of unconscious Niu Hei -- because on July the bottom is finished,should plan, reason interior denominate is " 731 plans " .
2010, the net sticks mention: Yi benefit added fish oil in QQ star, can bring about child sexual precocity, still did not drink to the child. Subsequently, this kind of information begins to appear in all sorts of different websites wildly. Afore-mentioned content come from at " 731 plans " .
The plan of this Hei Yili, investigation discovery comes from after the event to cheat an ox at adversary. The data shows, october 2010, the 4 people such as Zhao Ning of chief of department of strange network of An Yong of controller of project of grandma of children of unconscious ox of experience case personnel, Beijing Bo Saizhi, Hao Liping, Ma Ye already damaged Yi benefit business because of be suspected of praise by formal.
The risk that becomes black public relations is very big really, cheat an ox for instance these a few controller, unconscious cattle company shows only finally, this incident of black public relations is individual behavior, have nothing to do with the company.
From " Yi Meng " incident of black public relations counterpoises in dimension of level of black public relations to Baidu, this one method did not disappear all the time, black public relations exploits mood of social heat, netizen normally, pursuit individual and " Party A " interest, wanton and screwy fact, try to guide public opinion, and even at doing business of dead some home.
In extensive media domain, traditional media seldom appears this kind of circumstance, arrived mobile Internet times, method of black public relations is taken the lead by public relations company more, (those who cast dedicated Yu Wen of Tou.vc of a dark horse to start a field is numerous prepare platform) start certain content company to participate in come in. Once company of this kind of content became monetary a vicious person manipulating sb or sth from behind the scenes, do not lean solid the good content of dozen of fact goes out, the bottom line is done not have in level of viewpoint of value, that company can make target of public criticism sooner or later. All the different kind all is benefit, miss a prisoner.
In macroscopical level, the consciousness of legal dimension authority of many Internet companies gets promotion, the capacity that controls dimension authority cost becomes strong, they more and more be used to taking legal approach. And police maintains to this kind of incident 0 patient degree, and what detect ceaselessly is many congenial " black public relations " case, also can be opposite be engaged in this kind " black " the company of business and individual formed strong awe.
(the article originates: Hedgehog commune is extracted and compile)
