1, economic whole is stagnant
2, 3 public spending suffer considerably be restricted
3, the height after partial industry grows quickly is saturated
4, speed of consumer taste changeover is splitting
5, each company occupies hill to be occupied for king, each autotomy
6, sale shift lacks innovation
7, house of channel operation cost does not fall high
8, food safety consciousness is comprehensive arousal, consumer is more careful
9, competitor group case imitate
10, the product is not worth in the advantage in course of study of person of the same trade