On September 23, by China's lead car Internet company easy car is sponsorred, first when Ou Shang car sponsors solely " division of music of electron of popularity of easy car RUNNING SHARK " in Beijing grape of Yan Qingshi bound reads extensively to open field, this also is the 6th " Beijing Hui Minwen spends consumptive season " one of activities. Musical division of 2 days invited by a definite date big Ga of numerous domestic and international famous music appearances display sing display art, in the meantime, new mascot of formative of shark of aerospace of easy car company " easy small shark " also appear in the reshipment on musical division of 23 days. It is prelude with royal music division, easy car company pulls open a brand formally shine new big act.
On September 23, "Division of music of popular electron of easy car RUNNING SHARK " kick off
Current " division of music of popular electron of easy car RUNNING SHARK " from the theme, invite display about art display sing DJ and singer, and even the respect such as setting all reflected easy car advocate dozen young change, the value orientaton that recreation changes, the brand that also is easy car at the same time shine concentration that goes up newly in aggrandizement user join appears.
Thematic side, with confuse flute, strawberry, hot wave to wait for pure tone of division of domestic mainstream music what happy theme differs is, this " division of music of popular electron of easy car RUNNING SHARK " rely on dominant position of easy car industry, around " young change, setting is changed, recreation is changed, company group change " politic, culture of will popular music, car and interactive entertainment deepness are united in wedlock, agreed with the youth's lifestyle and consumptive preference, it is one has distinguishing feature quite " super music division " .
Since be " musical division " , music is Bencijin of course the leading role of Qiu Chengyan not decline to shoulder a responsibility. By a definite date 2 days " division of music of popular electron of easy car RUNNING SHARK " during, sponsor just invited the numerous much more domestic and international famous DJ that presents as leading role by NERVO, CARTA, DJL to appearance display art, it is OK to invite spot audience 0 distances experience is the most current, provide international model most music is enjoyed; At the same time Ceng Yi but, the singer of person energy of life such as Li Sidan Ni, Ceng Zhaowei also will be in 24 days of deep feeling show throat, with day gentleman of the right with new trousers, heavy statuary model, chelonian waits to be had in young group quite the rock band of appeal force and consequence also will bring passion to sing, li Yu spring, Hua Chenyu be in when red star that evening press an axis to display sing also meet take musical part final climax.
Famous DJ passion is displayed art, ignite the whole audience
In addition, easy car regards car Internet as the company, still installed car culture special subject in musical division spot, this also makes " division of music of popular electron of easy car RUNNING SHARK " become home to combine popular music and car culture cheek by jowl first " car music division " . Kaidilake is beetle, big 1959 1951 the lord car of the different years such as T1 of rocket, masses and T2, different style comprises " lord car is exhibited " vicissitudes of life deduces lord car culture, gather together of the nimble when 7 generation are protected " protect Shi Jie 70 years to exhibit " in the spot, also be the dazzle cruel that is in Beijing first appears at the same time, extend time line at a draught hundred years, let musical division be in be permeated with breath of young, tide besides, still drifting strong nostalgic wind. Add " desert highway " , lucky of the car element such as system of VR of car of the room that wash a car, TOP100 and VI of easy car company, product decorate and adorn, make while the audience is enjoying popular music, OK still the understanding, car culture that experiences rich and colorful.
Protect Shi Jie 70 years to exhibit
Lord car is exhibited (partial model)
"Interactive entertainment " it is this second " division of music of popular electron of easy car RUNNING SHARK " as different as division of music of other country mainstream, also be one of themes that reflect particular distinguishing feature at the same time. To increase sex of musical division interest and interactive sex, easy car installed machine of true person baby, tide to tattoo the skin in the spot bend over, interesting and a variety of young group love to see and hear such as amative gas station, mad easy take off, interesting interactive game, and tens of homes that reveal personality restore ancient ways tide bazaar, let audience edge listen to an edge to play an edge to ramble, enjoy be enmeshed type, stereo the super music red-letter day that spend.
"Division of music of popular electron of easy car RUNNING SHARK " set multinomial and interactive game
The audience takes an active part in interactive game
Be worth what carry especially is, "Division of music of popular electron of easy car RUNNING SHARK " setting also is reflected went out distinctive " car music division " amorous feelings. Regard musical division as one of characteristic, main body arena is designed to be shark modelling, blended in car head and vent-pipe element, add can open the function that combine in real time, effect shake regret; At the same time easy car " easy small shark " series mascot is adorned in assembly room everywhere, tide dazzle cruel, suffer a youth to love quite.
Can fly the shark model that combine in real time advocate arena
Easy car mascot " easy small shark " love by children
Xiao Ke of Liu of easy car COO expresses, make part of music of first car inside course of study this energetically, the way that easy car meaning is changing through recreation, the affection of aggrandizement and user is interactive, compose builds the brand of anthropomorphize, what build culture of thorough knowledge car for Neozoic brunt consumption crowd is fresh setting, develop the car living new way of young generation user then. In the meantime, prospective easy car will continue along " young change, setting is changed, recreation is changed, company group change " politic, pass the innovation of product, service, technical improvement, thorough be born " join user, promotion experiences " 3 strategies.
