Introduction: Viewing rate makes a holiday is old issue, no matter be in,which period is necessary to be boycotted with all possible means admittedly, collective clean up. But this lasts old undercurrent emerges moving is a result not merely -- make a holiday -- problem, source went problem, process to give an issue, final float reveals " make a holiday " criterion token the huger issue of a structure passing experience and system: Compare clean up " make a holiday " , solve system and index reframe the issue just is crucial one pace.
Civil | Han Saiqi
Teleplay " the woman " defending in Beijing inspect, Jiangsu is defended inspect broadcast. Not long ago, " the woman " director Guo Jingyu releases long article to say to want to make false conduct with viewing rate on gregarious media small gain " do or die " , he call new himself " the woman " before broadcasting, ever was defended to inspect a requirement to use by some 72 million buy false viewing rate, do not grant to broadcast otherwise. For a short while, the issue that buys viewing rate got pay close attention to extensively once more.
In fact, teleplay viewing rate makes a holiday is not a new issue, and the drama part that director of Guo pacify space is growing the criticize in article is small the problem that cent problem is inspected at closing relatively and Yan Yan already was system of another concerned evaluation like that, right now jumbly talk together, rather " headache cure foot " . Does industry of movie and TV just create false problem austere? Wait for layer upon layer long-standing abuse to viewing rate again from remuneration, contract, "Show which hit " or " consider sth as it stands " the method did not see probably / do not wish to see more the problem of germ sex: A complete set of evaluates a system to had become be between the beetle and the block. Of industry of movie and TV " cold winter " with " avalanche " , doing not have a snowflake is innocent, also feel without oneself need to be in charge of for it however.
Why does viewing rate build a holiday to be banned repeatedly more than?
Guo Jingyu directs dispatch to say, "The TV station asks teleplay is made square viewing rate ' do ' go up, do not buy theatrical work otherwise; Have make because do not have,just buy viewing rate, viewing rate of result drama market is too low by TV station cutting sb in two at the waist " . Actually, create false problem about teleplay viewing rate, those who freeze 3 feet also are not a day is cold. Have more since 2006 discuss, " finance and economics " ever announced through " interference " example door " pollution " the circumstance of Suo Furui viewing rate, can say, viewing rate makes the new clothing that false state is an emperor nevertheless.
Generally speaking, what viewing rate points to is the proportion that the target audience number that watchs a certain TV program in a certain period of time holds catalogue mark crowd. Occupy survey firm by the third number of squares commonly, through the box on investigation of phone, questionnaire, machine or other way sampling investigation gets viewing rate. The commonnest, viewing rate " brush a quantity " the operation has two kinds: It is to pollute example door, 2 it is to distort data. Former and main through search and bribe example door (add on the television of the example user that serves as sampling investigation installed close inspect a measuring instrument) , for instance: Bribe surveys a company, obtain example door information directly, perhaps stick in small gain, place on search; Latter is the company undertakes distorting to tiring-room data directly, the person is treatment. As to the motive that make a holiday: It is to the TV station, receive the safeguard that inspecting is advertisement income high; 2 come square to making for, viewing rate is direct with whether can take sum from the TV station piece paragraph link up with, "Square to making for, viewing rate concerns whether take sum piece paragraph. Long-term since, to assure viewing rate, TV station and make just return countersign handle by proxy when the autograph buys a contract of a concerned viewing rate to betting an agreement. Make just must assure to the TV station, drama is made broadcasting when can achieve fixed viewing rate, otherwise the TV station can be deducted from which according to certain proportion. Otherwise the TV station can be deducted from which according to certain proportion..
"Viewing rate " as a kind of exotic, twine with what the technology reachs the market dispute gets fully all the time since letting it be introduced oneself. Do not say the technology is indifferent originally first, an alleged lack competition, forestall that solves company of CSM of luck of blessing of statistical company demand also is not true outlet -- because forestall and build the correlation between the holiday to depend on interest drive. Below interest drive " brush a quantity " is the phenomenon in industry of movie and TV exemple of Gu of far more than? Build false, net to sow from TV station viewing rate click a quantity affusion, a club for amateur performers of Beijing opera to the film again " door of return a ticket " , lu Geman of award winner gram once expressed Nobel economics, he does not analyse Chinese data, because " the economic statistic data of all China resembles sci-fi a bit " .
Old since ban more than " buy close inspect " phenomenon, be inspected all the time industry " go regular " current. This one " go regular " emerge afresh before the masses, because create false problem,not be only serious, because,be more " buy a holiday " cost is exorbitant, make square company gradually hard laden. Original, this " go regular " because,be able to move also is profitable, buy when those receive inspected cost to be able to be accepted to company of movie and TV, it is OK the right of bargain of oneself of raise the quota, chip that sells a good value teleplay. It is reported, the meeting when ad business puts in advertisement asks to assure fixed viewing rate, if was not achieved, the TV station will offer compensation, because the ad department of this part TV station is,strive for advertisement resource, meeting requirement movie and TV makes a company " assure " viewing rate, this is true gold silver caboodle comes out " assure " . Besides, 2015 " one drama two stars " since policy is carried out, of each company " on the star guards battle " more intense, "Protect close inspect " also become with respect to all the more " hard currency " . Say so, the TV station that strong speech counterpoises is owned in this industry catenary, with or active or passivity is acquiescent this is covered " capital game is regular " company of movie and TV along with all the others, ever was this regular executant and vested interest person.
Till this cost expands increasingly, if Guo Jingyu directs place to allude, "The play altogether of 80 collect should spend 72 million yuan to buy viewing rate " , "Go regular " begin invalidation: "Buy close inspect " this " shortcut " not only bounty, still have thunder-like power or rage, difficult the following pharynx is after the candy frost of visional sweet promise is licked to lick " bane " . Capital pursues interest, "Given " of course by in the dark sign became good the price. Show especially nowadays, network technology is changed with what watch to transmission, network machine carries a concussion to cable television on the head, teleplay audience is split up by the network gradually, cable television stage by network portal " extruding " , the channel that puts in when advertisement is more, the cost that make raises, gradually " buy close inspect " become can't bear heavy burden, can say, receive those who inspect the problem that make a holiday to rise to surface, it is the token of a problem of the vicious circle in industry of movie and TV only, the problem that erupting is time time only stopped.
"New clothes of the emperor " : Of invalidation " viewing rate " with " outdated " make
Serve as a kind " industry currency " viewing rate, like be being made with star, as exotic, itself is a kind of neuter method only, ought not to suffer fully originally criticize severely, language of Liu of university of medium of China of no less than Professor Yan Na, "Viewing rate is a kind ' industry currency ' , basically use at business of TV station, ad, advertisement advocate the between interest exchange that waits for each, this is by TV industry double sell diagnostic place the decision " . Viewing rate just measures a of audience attention and value of TV period of time main index. If dress to efficiency blindly,can have secret worry admittedly, also caused such as " conscience drama closes inspect as topic drama, topic drama closes inspect as discharge drama " close inspect distain catenary, but drama of the discharge in archives of this summer vacation time: Be like Lu Han and collaboration of red closing dawn " sweetness is cruel attack " etc " discharge drama " attack in the round street, also showing audience and market itself to be able to upgrade likewise, fall into disuse choose. The key of the problem is absent actually viewing rate how about, evaluate systematic lose effectiveness in what be faced with at the industry of whole movie and TV of more essential sex however, and of the deficient of high-quality goods content and appeal vacant.
Capital pursues interest, investment of movie and TV is in because of sufferring policy to affect again not steady state, is the film box-office whether sell greatly? Does TV close inspect whether broken 1? The film can dash forward withdraw file? Can be teleplay broken out by editing and rearrangement " cutting sb in two at the waist " ? "IP+ discharge " duplicate explode paragraph combination is the child to seek profit namely. The copy that also makes because of high-quality goods just about enrages inadequacy, industry of movie and TV just is putting fluky psychology to rely on to wait for each link from actor, playwrite, conduct propaganda ordinal go " try one's luck " , with what let them make top of balance be goinged to by market lever lift up by turns " original sin " .
Are we to want blame viewing rate? Should still blame an audience? The viewing rate that new clothes of the emperor exists commonly at the audience character, had healed the reference standard that addition disables for, the transition that this backside is system of evaluation of industry of concerned movie and TV actually and collapse period. Change character, a series of blame wait early in the viewing rate more than 10 years ago the transparent, index that is held to accuse is pointed to to make a holiday, it had lost public letter power. At the masses character, a lot of and popular work is was to lose in artistic field region " fair grant power " , the work that is stopped high to inspect by mark chooses referenced value to what the audience watchs a few small. The regulation of this game changed already, especially network democracy sex is changed to what watch, the consumer that is counterpoised by the ode not only can purify advertisement, they still were gifted times fast the right that broadcast -- they choose to see do not see what, their alternative how to go watching, make sow with watch behavior to be enveloped very hard to be in again same under the standard, market of square, capital begins advertisement the change that understands thoroughly tidewater, only a few TV stations remain the same " old dream wakes hard " .
Viewing rate is current not only " industry currency " , also be casino of movie and TV in region " indicative capital " . The past failure about viewing rate, it is a kind of final judgment sentences authority: Did not close inspect (audience) drama does not have talent. And be in contrary one extremely: Immediateness success is having the thing of some kind of be suspicious making a person again: Close high inspect those who as if to simplify the indicative gift of a work that do not have valence to be exchanged for a kind of pure business " gift " -- too " commercialize " it is to destroy, and rather than praise. But now nowadays, should make view movie increasingly from criticism of media, new media / the one annulus in the link that seek theatrical work, be the collapse that authority of one a complete set of evaluated a system in the past actually only then, include system of decide on awards through discussion, close inspect an index, even the expert is evaluated inside, the audience begins to oppugn the effectiveness of system of this one a complete set of.
Sometimes probably content is made also just need recognize, be not low close inspect, poor public praise is certainly " meet with black " , the likelihood is only " outdated " . Current, about stopping inspected fight truly, actually is the accuse and denounce at a meeting that approves about. By " fall into disuse " work is " outdated " , a few making companies that fail to innovate and playwrite, still depend on active or passively certain produce pattern because of inevitably antiquated, when them (they) close in become ego production and examine lasting standard, reject to accept and even in mode of the market knowledge that sees innovation or audience evaluation when, they with respect to senesce. Then, they reject to admit work has break level, considered as an audience to give an issue only, begin to have be murdered vain hope even: Always have " the network blacks mole " want black me. What is more,the rather that, never had had blame come from the beginning trail is whole see ability can publish comment " regular " , this is to the audience huge is not respected likewise.
Farther reflection
Overall look, from measure respect, we still need to build the viewing rate survey that match to superintend an orgnaization, of the tripartite of fairness of give attention to two or morethings and efficiency supervising is necessary. Next, from investigation company proceed with, can consider to break the current situation that data of a forestall investigates. Of corresponding legal laws and regulations perfect, be being advanced from system level is necessary. Finally, will close inspect data system vitrification, compose builds to break close, the platform of mutual UniCom, TV closes inspect, the network is broadcasted, even the data each other such as the evaluation is evidence.
But more essential is, discuss with its " viewing rate makes a holiday " the token of this one problem, if go,did not have a look at industry of our movie and TV to appear why to be planted after all from the root problem. Actually, inside in they do obeisance to even building of blessing of realistic Great Master " write well commonplace " this one criterion is accomplished hard, just blindly adherence oneself, at a castle in the air in kind and enmity of rich and powerful family of good save money, combat endlessly. Stamp his foot with its, be inferior to reviewing oneself one time well.
