Double 11 should come immediately, since November 1, platform of each big cable business had begun all sorts of fight closely. Serve as pair of important battlefield of 11, home appliance market also is firepower infinite.
On November 1, center of information of industry of academy of Chinese electric home appliances (Portion of whole trench of market of 3 quarters home appliance is occupied than) Before period of time, beijing east publicize oneself to be in share of market of domestic home appliance all the time 6 into. However actual condition is however, report of Beijing a form of address formally used by an employee to his employer or a tenant-peasant to his landlord is mere and online on occupy than 39.2% , (The portion on line of market of 3 quarters home appliance is occupied than) We know, home appliance values the industry of channel very much as, the line issues the market just is big home appliance to stand for war, a lot of consumer like to buy big home appliance to hypostatic inn. And online next channel respects, su Ning is occupied than be as high as 17.5, in home appliance retail industry get a good lead. (The portion below line of market of 3 quarters home appliance is occupied than) Of course, beijing east also not be to had not wanted to want to send line of force, put forward not to have the concept with retail group, try the confine below the line on get through line. Before a few years of Beijing east it is the catchword that put forward to want next online opening to give 10000 doors store more, however this target has not come true, beijing east convenience inn has been exploded to go out by much home media however close down put up the shutters is wet. Current, su Ning is bought easily online next altogether own groovy door store nearly 2000, straight battalion inn exceeds 2400, su Ning buys retail cloud easily to join in the dot also broke through 1500, su Ning buys the town such as square easily integrated business system has enclothed more than 30 cities. Wisdom is retail nowadays what becoming difference of platform of each big cable business to spend competition is important cut a point, su Ning takes the opportunity as ceaseless as each big cable business conformity supplies chain, the line on shirt-sleeve line leaves a dominant position, and the sports resource oneself advantage, content resource is perforative among them, form strong zoology closed circuit. Those who pass pair of 11 big fight one round this is all-around encircle and suppress, su Ning still will continue to expand in the portion of home appliance market, form farther lead dominant position. Although two this years electric business is in,home appliance industry is affected bigger and bigger, but the channel on the line takes market of whole home appliance only as before the portion of 30% , the market below broad line just is business of cable of each everybody report advocate position. Look at present, the advantage that Su Ning precedes by right of whole trench undertakes encircle and suppress to home appliance market, form very likely in industry of whole home appliance get together basin effect.
