Was called to be 2016 " net red the first year of an era or the reign of an emperor " , the dimensions of market of net red economy 2017 already passed one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two! Present " the net is red " , go all out had been Yan Zhi not only, electric business, direct seeding, dozen admire, the activity below the line... the group of many vermicelli made from bean starch, powerful topic sex, industry catenary that expands with each passing day, let " net red economy " change show channel increasing appearance is changed, the national husband Wang Saicong that connects us also mad assemble net is red like assemble stamp build goddess to open direct seeding (the palace after developing incidentally) . So, is the net red people " is vermicelli made from bean starch Caesarean " how be to build after all rise? "Blast tuyere " afterwards, how should they plan an outlet again?
▲ " the net is red " Sai Cong the cummer before the net with his is red people
The vermicelli made from bean starch that iron makes, the net of running water is red
A few days ago, ai Rui seeks advice to be released jointly with small gain " progress of Chinese net red economy has an insight into report " point out, number of a favourite by sb in power and dimensions of vermicelli made from bean starch all have domestic network to grow considerably, base of net red economy expands continuously. Total number of net red vermicelli made from bean starch already amounted to 470 million person 2017, dimensions of vermicelli made from bean starch is counted in the net a favourite by sb in power of above of 100 thousand person relatively grew 57.3% 2016. Male of net red vermicelli made from bean starch was occupied 2017 than grow in quantity, 34 lines and vermicelli made from bean starch of the following city are occupied had compared half; The main form of net red content happens migratory, nearsightedness frequency and direct seeding rise abruptly; Recreation of interest of net red vermicelli made from bean starch changes the trend apparent, do laugh at humour kind content occupies take rough measurements to be as high as 65.7% , and in perpendicular domain, couple of vogue, affection, cate and beauty makeup gain more person attention.
MCN (broker company) the commercial key position that makes net red economy, of more than 90% " head a favourite by sb in power " the commercial key position that makes net red economy, the net is red the integral scale promotion that arranges with MCN autograph comes 35% .
▲ 2 dimension different installs Australia net red Ladybeard
Sha of ▲ sina small gain, Ba, Ai Rui chooses jointly " provided Top10 of commercial value a favourite by sb in power most 2017 "
The net is red how at the same time " suck eyeball " , at the same time " absorb gold " ?
Amount to a person to arrive from electric business electric contest advocate sow, go to company of industrial catenary economy again, "Net red economy " involved range is wider and wider. If say number of vermicelli made from bean starch can measure the person energy of life with a red net, so change showing ability is the core index that measures its commerce value.
Current, the network alters redly show pattern progressively diversity, electric business, advertisement, direct seeding is hit admire, service paying fee and perform art generation character to groom etc change showed a method to obtain impressive growth, a series of around the net red the hatch that spread out grooms, supply chain management and the industrial chain such as the promotion that pack also forming stage by stage. Look, the net is red have change in great quantities show way, "Spoken parts in an opera, no more than 3 roads: Sell advertisement, housekeep to open net store, turn act art career. But red to a lot of nets and character, accomplish the own brand that hopes to have oneself later. " public figure of one cable trade says.
Change show pattern one: Advertisement
Although a lot of sound emphasize all the time " advertisement mode does not have a future " , but advertisement is a net undoubtedly red change show the directest and effective pattern. The net is red the author that serves as content, its vermicelli made from bean starch often has outstanding label property, advertisement advocate affect vermicelli made from bean starch very easily through embedded in the content with red net advertisement, effect of advertisement of specific aim strong nature is good, because of this advertisement advocate be willing to cast heavy gold asks a network red advertise. For example logistic thinking was attracted " have the cloud to take notes " , " stretch gallops " the advertisement assistance that waits for a businessman, and Papi sauce was auctioned first last year stuck an advertisement resource to send the high price of 22 million, visible advertisement is a net red the faculty that attracts gold is different from really general.
Second advertisement takes the sheet of ▲ Papi sauce valence
Change show pattern 2: Vermicelli made from bean starch is hit admire
Direct seeding kind the main income with red net is to rely on the fictitious gift that vermicelli made from bean starch gives through platform or cash to hit admire, certain local tyrant wishs to be a net even red advocate sow a person of extraordinary powers to break millions to give fictitious gift. And attract vermicelli made from bean starch to hit with nearsightedness frequency content although attraction amount is small, also be economize to avoid running short however.
Ai Rui report points out, 2016, dimensions of market of direct seeding of domestic extensive recreation 20.83 billion yuan, relatively grew 180.1% considerably 2015; Forecast dimensions of market of extensive recreation direct seeding will amount to 43.22 billion yuan 2017, grow 107.5% compared to the same period, the battalion of platform of each big direct seeding such as domestic net red income and small gain direct seeding, one direct seeding closes will continue to grow.
▲ net is red female advocate sow
Change show pattern 3: Business of network red cable
All the time since, electric business is net red mainstream change show pattern. According to Ai Rui the report shows, business of network red cable trades dimensions expands continuously. It is with data of small gain shopwindow exemple, day of month of accumulative total of the 2nd quarter all traded 2017 the forehead exceeds 54.7 million yuan, relatively data of the 2nd quarter grew 106.9% considerably 2016, in carry out commodity several grow 171.4% .
The net is red people carry living broadcast other perhaps form, direct and online sale perhaps guides discharge net inn, let people look at direct seeding, brushing small gain while finished insensibly buy deed, this kind of effect that changes immediately, traditional brand advertisement has the share of bemoan one's inadequacy in the face of a great task only. The net cleans out treasure and small shop redly nowadays, year sale passes the shop without number of 100 million.
But, business of network red cable wants to attract consumption of vermicelli made from bean starch for a long time, the commodity quality, crucial question that supplying the problem such as strength of catenary bottleneck, commerce guiding is foundation of accredit of influence vermicelli made from bean starch.
Sina small gain held ▲ 2017 616 " section of super a favourite by sb in power " , the electric dealer network such as the Xia Xia of Axige, beautiful beauty is red assemble in
Change show pattern 4: Figure acting character
The net is red through be an enterprise or merchandise figure Dai Yan can harvest rich and generous redound not only, and can rise considerably famous degree, it may be said gains both honor and money. But it is not easy that they become figure spokesman, the target that wants Dai Yan because of the choice is very main, want to consider the style with red net of kind of group of vermicelli made from bean starch, oneself and feature, find only both and superexcellent match, net Gong Daiyan just can succeed. At present game industry compares popular Gong Daiyan looking for a net, because direct seeding of electronic sport tournament is bred,give not little play network red. Outstanding play network is red the spokesman that ground of success will come when conditions are ripe is chosen to be game.
Change show pattern 5: Movie and TV acts art
Media of network movie and TV because the doorsill is low, interactive the strong, jubilation that has the characteristic such as amusement of very strong masses careless root to get a youth greatly. The frequency of drama of more and more network of choose of young person selected and network film greatly the TV with common prep above and film. The net that has performance base accordingly is red, begin to share work of network movie and TV, perform art circle to march to traditional movie and TV gradually after accumulating network booking office and hit, become the box-office amplifier that takes vermicelli made from bean starch and flow oneself. Exploded 2013 for example red the net red bright yellow that becomes oriental cherry goddess, be defended to inspect by Hunan attend in the photograph " every day up " and " run brother " wait for program of put together art, begin to march later movie industry, by the net red transition is an actor.
Red bright yellow of net of goddess of ▲ oriental cherry
Bright the angst of backside: Is the net red how long can you live energy of life?
Be opposite as capital market " the net is red " business goes now ability and " the net is red " industrial chain is outspread approbate spend rise, more and more youths want to build on of low investment, tall redound " the net is red " downwind car, divide a cup of a thick soup from which. But, large quantities of arisen nets are red people look light bright beautiful, be not however rear so simple.
To all " the net is red " for, be based on the instability that the constant change of social environment and stickiness of vermicelli made from bean starch, faithfulness spends, all ask objectively " the net is red change now " should have certain dear sex, because once the net is red,live energy of life, worthless but character.
Opposite for, video kind with direct seeding kind the net is red live energy of life the most easily, because this kind of content gives a person it seems that more it is the stimulation on the sense organ, this kind of exciting effectiveness for a given period of time is opposite shorter, this asks the net is red continual mining originality. Fashionable cable business kind a favourite by sb in power is relative for lifecycle is longer, what sell because of it is a tool, it is a kind of masses can consume the way of life that must have. Domestic net is at present red inn, no matter be individual atelier, still be company of network red broker, it is produce content and electric business supplies catenary an organic whole to undertake fluctuating swimming integrated. "Tell candidly, no matter company or individual energy are finite. You can be done well supply chain, not likely is done well content; Do well content, not likely is done well supply chain. Two want to do, too difficult, also too bad news energy. Also too bad news energy..
"Is the net red " whether does commercial pattern hold water?
"Feasible commercial pattern is with its his industry posture is united in wedlock, is not to wave all the time a castle in the air in half sky. " current and numerous " the net is red " one of main source of income are an audience hit admire and gift, and this is essential cannot fill is daily the huge cost of operation; Another origin is advertisement contract, the case of Papi sauce is most typical.
"Be united in wedlock with electric business or educational industry is optional " , professional personage puts forward, avoid " the net is red " become " a castle in the air " method, let namely " the net is red " just do not wave online on, be united in wedlock with the effective demand bearing in the life however, wait with electric business, education and medical treatment for example. "Most now person pays close attention to ' the net is red ' it is to stem from recreation or seek novelty psychology, once people is in real life demand,also cannot leave ' the net is red ' , ' the net is red ' calculate a success. ' the net is red ' calculate a success..
A collection of illustrative plates of catenary of ▲ network red industry
After blast tuyere passes " net red economy " what course to follow?
This year, no matter be " the net is red " oneself, still be industry practitioner zephyr projects a public figure, think consistently, of net red economy " blast tuyere " already as went 2016.
The net is red breeding is 1000 army the process that 10 thousand horses cross difficult path, whether can come true finally commercialize change now, depend on not only the endowment of net red itself, also rely on commercialize goodly run and tripartite serves. Content is detonated, the success that operation dominant, shirt-sleeve product, socialization and commodity supply the link such as catenary to run ability to achieve net red economy jointly.
We think, net red market has entered drive phase, the person with outstanding all trades and professions is in by the net red change. The development that waits for new technology as VR, artificial intelligence and gain ground, net red economy still can greet new wave. But, although the space of the market is big, but change showing difficult, competition to wait greatly is a net red people the challenge that face. Want the heart of long tarry vermicelli made from bean starch, perpendicular change, fine become divided, essence is changed definitely will be a net red people the direction that tries hard next.
