On January 10, the deadbeat small letter of king jade tiger in him group li of a running fire 3 bright red bags: "Celebrate group of numbers more than 250 people " .
From last year the bottom begins, in Beijing sunny area manages a Wang Yuhu that pulls noodle shop to begin to build his through small letter outside sell deserve to send channel. "Do not have method, platform sells to collect fees outside taller and taller, still be oneself will do more be to one's profit. Still be oneself will do more be to one's profit..
Start sell outside the network 2003, experienced one round in Internet O2O spring tide erupt type grows, market dimensions breaks through 200 billion yuan, user number is close to 300 million person-time. However, the cost pressure that the market brings after rapid dilate is shown with each passing day, more and more businessmen and king jade tiger are same, channel sells outside beginning those who search his. Recently, the message aggravate that commission sells to rise outside beautiful group businessman and consumer are right of this one problem be anxious.
Data chart. Zhang Yu of reporter of China News Service is photographed
Cost tall look forward to, businessman complain of suffering
According to the report, in Nanning, consumer mirrors him often the meal inn of patronage was exited suddenly terrace sells outside the network, the reason is beautiful sell outside the group take middleman's fee by 15% on move to 22% . This means meal inn every 100 yuan outside in selling income, terrace sells outside 22 yuan of need are handed in. Boss of inn of a few meal expresses " outside sell send did not rise " , can helpless exit.
The reporter visits discovery of inn of meal of Beijing much home, although did not appear,the near future sells terrace outside each the commission of catholicity rises, but a burden that commission has made meal trade. "One bowl plays a side I sell 18 yuan in inn, platform sells to send out outside passing be about 20 multivariate. " Wang Yuhu says, a few platform sold to went up last year outside the home commission, every one-way businessman collection the 5 cost ordering meal to 20 yuan, to consumer collection 7 differ to 15 yuan deserve to send cost. "To me this is planted for small shop, very expensive. Very expensive..
Begin from last year, in the case of countrywide meal income that announces in Chinese cooking association, platform charge sells to already was brought into outside tripartite, become target of a of meal cost important data. This association is analysed, because artificial, chummage, social security, incomplete is protected,each cost such as service platform charge sends to be climbed ceaselessly outside selling outside gold, tripartite litre, experience look forward to collects fees Shang Moming shows change, growth of meal market performance is lack of power.
"Now meal gross profit also with respect to 40% , and outside sell platform commission to be close to 20% . " like Wang Yuhu, beijing day connects boss of inn of barbecue of Home Yuan Yi to also begin to fumble oneself outside sell deserve to send professional work. "We this kind small business also does not have space of how many price, platform accepts the order in the evening more expensive than by day, calculate main rooms to hire, artificial, raw material still has the cost such as water and electricity, spread out outside coming down, sell also basically did not earn money. Spread out outside coming down, sell also basically did not earn money..
As outside sell platform commission to be squeezed gradually occupy meal profit space, "Live not easy " and even " outside sell die surely " sound begins to spread inside course of study. The most pessimistic point of view thinks, by outside sell deserve to send brought chummage, labour cost to drop to had covered platform commission and sale cost hard, this will be brought about prep above sells to yield outside meal before problem of this the mainest business.
Rise in price to be not carried however qualitative, consumer is malcontent
In the long run. "Commission goes up, our price also can rise accordingly only. " Beijing tells a state advocate the snack inn controller that business sells outside hitting expresses to the reporter, "Anyway, finally is the person that have a meal buys sheet. Finally is the person that have a meal buys sheet..
But be not everybody to be willing to buy sheet. In experience " outside sell ate not to rise " later, the condition that this carries consumer is occurrent change. Data shows, in course early days " allowance type " after growth, complete abroad sells the market to grow impetus to had begun to put delay. In January 2018 ~9 month, income of the meal on countrywide line 669.3 billion yuan, grow 7% compared to the same period, but relatively 2017 the corresponding period, dropped 1.4 percent.
Beautiful group comments on an academy to release " outside sell development to study a report " also show, after experiencing the growth height 2014, dimensions of the online market that order meal and user number growth all appeared successive fall of 4 years. Among them, the market is added fast by 71% acute were decreased 2014 to 18% , the user is added fast criterion from 51% drop to 15% .
The reporter interviews discovery, the natural result that the change that consumes end is not market saturation merely. A few consumer poll with the foot convey them to resent to what sell outside the network. "Either sell outside allergy rise in price, outside feeling disgusted however, sell rise in price only, no matter feed character quantity, deserve to send and serve. " the Chen Shuai that comes from Beijing works in an Internet company, reside alone lone and the life that works overtime for a long time makes each big outside sold APP to become the significant software in his mobile phone.
In the course that chooses food on extended line, chen Shuai discovers, a few he often the price meets the storefront of patronage rise ceaselessly, change date of a Zhang to log onto next monovalent case to be able to drop again. "Big data is killed ripe also calculated, myself also is to do me this to know. But the food safety of at least and service also do not have safeguard, this money is spent so that not worth. This money is spent so that not worth..
Chen Shuai expresses, because often order meal, deserve to send slow, eat sending a fault, do not have a law to retreat order wait for a problem he has encountered. After majority problem is complained, businessman and kick a ball of platform each other, "Most finally problem can oneself are accepted silently " .
Platform profit motive sells promotion outside
As we have learned, as outside the conformity that sells the market, each are big outside sell platform to had gone up several times moved commission to draw proportion. The analysis thinks, platform dare time and again one-sided cries go up, germ depends on be suspected of forestall.
Current, the market sold to present group giving the beauty and hunger outside countrywide network the situation of double oligarch, the market share of two companies is total more than 90% . Many businessmen are mirrorred to the reporter, what height exists between forestall and commission is associated. "Go up in only e.g. you line, middleman's fee will be a bit smaller. If two you want to occupy, commission is met a bit taller " " do mobile platform to often support very actively very much before, platform competition is little now, we want to do an activity to be returned so that make money to platform first " ...
Before this, because existence is shocking,platform sells management behavior of competition and forestall outside already having much home branch be concerneded talks about, but the article after forestall problem is not had. But the expert expresses, forestall is not brought about certainly rise in price, the main reason that platform commission sells to rise outside still depends on, the development that terrace sells outside the network appeals to beg had transformed to implementation gain from market of race to control.
Jun Xianceng of ginger of chairman of Chinese cooking association expresses, as outside sell platform integrated rate taller and taller, cost sending eat also is in constant growth, platform sells need outside from inchoate with allowance means progress changes mining to business door value, because this need passes promotion,to platform business door takes the aim that waits for means to achieve implementation oneself gain.
"Current, the industry sells to still lie outside development is earlier, be faced with from beginning to end do not make money even the problem of deficit, this cannot last. " Jiang Han of researcher of engage by special arrangement of academy of Su Ning finance expresses to the reporter, prospective industry just will enter pay back period of a cost each, platform asks to get higher intermediate business income necessarily.
Jiang Han points out at the same time, terrace sells outside the network should from spell the price to change direction spell quality, spell a service. "Cannot contrast simply the discretion of commission, businessman and consumer need to consider platform whether bring corresponding value service truly. Businessman and consumer need to consider platform whether bring corresponding value service truly..
Original title: Platform commission sells to rise in price not to carry kick a ball of platform of businessman of qualitative consumer dissatisfaction outside
