Recently, tremble sound because " advertisement " problem, was introduced to again where the wind and the waves are highest.
According to " investor network " investigation, shake business of ad of phonic iformation flow to fight cancerous health care and cash to lend business stage a come back.
Begin from 2018 actually, wide report total bureau is making stop ceaselessly of all kinds violate compasses advertisement, still broadcast to be being warned frequently violating compasses advertising platform also is absolutely not be irresolute when firmness is needed, because broadcast,have TV channel even violate compasses advertisement and be signed off to rectify and reform, below such circumstance, shake business of ad of phonic iformation flow to step on thunder again, quite some " against the wind commits the crime " imply.
Be call-overed repeatedly, tremble sound be still in play with fire?
Tremble sound because of business of iformation flow ad branch be concerneded call-overs, already more than.
The interface before this also ever exposure, shake the loan product that appeared to make an appointment with 50 or so on sound, the bag contains usurious, force to urge close, the problem platform that ill will buckles the evil doing behavior such as the paragraph. In get together the loan platform that complains a website to complained the be among the best of candidates on sheet of a list of names posted up 2018, became basically shake phonic advertisement advocate.
Among them the most serious, it is to be in revolutionary martyr Qiu Shaoyun speaks in advertisement, shake phonic ad business to be compelled to suspend rectifying and reform 10 days, nearly 100 million advertisement expend the loss.
And at that time an official apology is very seasonable, admit his mistake to be in completely a department one party. Express to be able to consolidate a company thoroughly, accomplish to similar action complete from the heart in put an end to.
But very apparent, tremble of sound " in the heart " , had not resisted the outstanding achievement pressure of one billion four hundred and ten million and sixty-five thousand four hundred and eight KPI. For advertising performance, tremble sound also be to go all out, but be call-overed repeatedly rear, it is to tremble actually sound in " play with fire " , do bad likely " burn oneself "
And borrow to cash, medicine of the health care that fight cancer come the business with quick buck is about to greet according to returning, with respect to enough the specification trembles sound the hardship on commerce and social responsibility wanders.
Risk danger in desperation, does iformation flow advertisement have many to earn money?
According to knowing wait for public data to show, if you want to do,shake phonic advertisement, the main way that can choose has two kinds:
One, platform makes ad paying fee (iformation flow advertisement and advertisement of spread its tail) ;
2, the choice shakes collaboration of phonic a favourite by sb in power to advertise
And iformation flow advertising puts in mode is contest price rank, be similar to Baidu, give money to jump over much, rank taller, luminosity exposing to the sun is taller.
Contest price puts in need to put 5000 yuan beforehand, have next below 3 kinds of means that deduct cost:
CPM: 1000 people reveal cost, namely advertisement is revealed 1000 times needs fee (contest price starts valence: 4 yuan / 1000) .
CPC: Odd second click cost, namely advertisement is clicked needs fee (contest price starts valence: 0.2 yuan / click) .
CPA: The phone seeks advice, namely place of advisory phone of a client requires cost; Watch sheet is referred, namely the user refers individual information place to require cost; Odd second download cost, namely the fee that APP is needed by download. Be restricted to install eminent APP only.
Public data shows, shake phonic day to exceed 250 million alive, the month was to break through more alive 500 million. Tremble sound 2018 income is made an appointment with 20 billion, among them income of iformation flow advertisement exceeds 10 billion; And from Zhang Yiming released one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two KPI come figure, 2019, byte is jumpy the big head of KPI will by tremble news is main assume, and the today's top headlines before this is all the time Baidu follows on business of iformation flow ad to mark.
Want KPI, awful still?
According to " weekly of the first finance and economics " report, many heads sell to develop outstanding achievement, every arrive monthly or quarterly end, can increase fat medicine, heighten medicine, health care to taste etc " black 5 kinds " of the product put in, use up tube head advertisement puts in also have multilayer link of examine and verify, but sale people " always chance can go " .
Zhang Yiming was opposite 2019 express in the open letter of employee, "2019, external environment is more difficult, complex, queasy, the challenge that we face is very big. This asks we do poineering work from beginning to end, go in adversity fertilizer is added thin, pass through periodic, show itself. Show itself..
Undeniable, after many rectify and reform, seek to live on the desire trembles powerfully sound, escape hard still the resistance that policy risk shows to changing. In addition, nearsightedness frequency circuit more and more have the current situation that block up, also give tremble sound the KPI that exceeds an amount brings enormous challenge, the player inside this circuit waits for a person of same business besides quick worker, still be full of each big video platform with subordinate BAT, the player is more and more professional and rich.
Tremble to outflank sound, the nearsightedness frequency APP that Tecent restarts the banner falls " small inspect " , through hitting the means of subsidy battle to attract outstanding short video author is entered halt " small inspect " , APP of frequency of nearsightedness of the line on 18 the end of the year breaths out a skin, it is the product of frequency of the 14th nearsightedness of Tecent.
And tremble sound also drew the fire in A in the road of electric business domain, "Alone guest " APP, the nearsightedness frequency product that taxes treasure group to rely on the huge natural resources that take money to make namely, in addition tomato patch website of this old video also is in at shifting focus entirely at the beginning of 2017 nearsightedness frequency business.
The love below Baidu banner is strange art also do not have at a loose end, begin to expand nearsightedness frequency business energetically from 2018, roll out accept of APP of independent nearsightedness frequency to amuse, father holds CEO Gong Yu concurrently to ever expressed, perpendicular screen content can make way of a mainstream certainly, and from careless root model content dominant becomes major model content dominant is a trend certainly.
In November 2018, love is strange art on drama of perpendicular screen of line head ministry -- " the life did it to me " , go up for many times small gain of a list of names posted up heats up search, do not release quickly to 3 months only " gut nearsightedness frequency pays the Zhang that expend cent cooperative specification " (nod this to review: Afterwards net after drama of big, net, nearsightedness frequency also began to pay the Zhang that expend cent) , the person that the commercial pattern that support pays the Zhang that expend cent attracts the person that content is achieved produces content of frequency of high quality nearsightedness, share in this market an a thick soup.
But when analyst interlocution is met last month, love is strange art CEO Gong Yu also expresses, will reduce what grow to business of iformation flow ad to anticipate 2019, the reason has 2: The first it is competitive aggravate, cause average price reducing; Examine and verify of the 2nd content is more strict.
And these two, before also shaking phonic item just about, be faced with " more difficulty and complex external environment " .
To violating compasses or the advertisement content that do not accord with mainstream viewpoint of value, should not be long from beginning to end to like platform guerrilla plan.
Perhaps, it is moment is mixed in KPI live on do broke.
Explain: The picture originates network
