OAS is apocalyptic: Whether can the cost after 2B business makes work before exalted carry out pass

China of vision of picture origin @

Civil | Guo Hua

Master finish school is only old Guo Jin of 4 years is 30 year years old, however he or the Xiaoguo of 29 years old before 3 months.

That day in the morning at 8 o'clock, the astral Buck that Xiaoguo is carrying appreciably to be ironed a bit, of on the make sit to labour on, whole building is empty, the bubble side that work in the same placing took surplus last night is sending out in ash-bin inviting aroma. Clean healthful aunt to had not come, chu Dong's rising sun is illuminated on Xiaoguo's face through French window, warm in those who warm is aureate and halcyon in the feeling that Xiaoguo had a kind of long-unseen high-spirited and vigorous abruptly, returned that instant that the Master graduates again it seems that.

"The day that be destined today is a dry big project " , small Guo close lightly a coffee, the draws out station of iron of yesterday scope of activity to sweep a code to send software test and verify that feel an upsurge of emotion is piled up -- system of 4.0 SAAS of old age production.

"Need not a month, I am sure to overturn existing filling day platform, catch up with fitly assess end of the year, this year eventually able achievement giving a point " .

Bose falls earphone of a confusion of voices, white Cherry clavier, the bang in Pi sound, an another code.

More or less does Xiaoguo resemble a bit at the moment " gregarious network " the Zakebaige in, maintaining old department to unite an edge at the same time secretly develop new system. Person bearer is gone to, alternate of day and night, everything differs without what it seems that, of the clerk acumen that has downstair star Buck only felt unusual -- previously this individual a day a cup, now a day two cups, still come on the weekend.

After drinking 2*30 cup coffee, small Guo Kaifa completed new system.

Actually about the same at 8 o'clock in the evening good, dan Xiaoguo to be released secretly, just boiled at 12 o'clock, have only commonly at that time it doesn't matter of the ability in the company person.

Small Guo shakily pressed carriage return bolts, glory and dream are in this is flashy. "Tomorrow morning, incorrect, this morning, the boss can discover data varies considerably. The boss can discover data varies considerably..

Journal of a travel clang clang spit go up in terminal, everything is normal.

Xiaoguo rubs the red double eye that resembles street lamp, ka of or so Ka makes sound shaking a neck, prepare to stand up next stretch oneself when outside discovering a window, hiked up snowflake, visit past garden area a whiteness. He relied on in window edge to look so a little while, imagine the sun takes the look that be here in the morning.

Had not known how long, sensitive excited nerve loosened to come down eventually, the body trail that he is pulling exhaustion company, take a taxi returned the home, he has decided to want to sleep to 10 o'clock in the morning, close even even machine.

Because this day is Xiaoguo's birthday, 30 and stand.

Are you guessed how to wear?

Xiaoguo was opened the following day, became twice quickly in Internet cold winter without the god, the Laoguo that groans all day.

New system forgot to accuse to give a dinner for a visitor from afar, a long time the loss crosses ten million.

The story is written apparently, there is a lot of to turn over factual place above, believe everybody discovered very quickly: Market of company level software won't appear sweep a code to send a system this work, small Guo Neng decides and also won't one uses directly.

The distinction that this just is 2B and 2C (the distinction that the enterprise serves the market to follow consumer market) .

B kind the client buys a product multi-purpose at production, c kind the client buys a product multi-purpose at consumption, so B kind of the client decision-making extremely rational.

This kind of reason reflects above all purchasing flow to go up: The directly under boss that Xiaoguo thinks to buy what thing to need to follow him first talks, next the boss application that his boss still may need to follow him himself, after agreeing, follow again purchase a ministry (perhaps carry dimension group) offer application, if company or project are again a few bigger, still need invite public bidding... and as to C kind client, a lot of moment are actuation consumption, most wife discusses with husband.

This also causes 2B professional work very heavy sale, because need to cost a large number of time to feel,be clear about a client purchase flow, prove the value of the product, affect key decision person. Of course, integral flow is rational do not represent decision-making link everybody is reason, so a lot of moment are on the foundation of product quality, still need to rely on to sell the consideration of pair of policymaker inflict human nature.

Sell this a little bit again about 2B, we might as well view data.

Solution of Gu Ge, apple, Facebook, Yamaxun, Microsoft, SAP, Oracle, IBM, Motolora is below money signs up for a few companies recently medium partial data.

Money of share of a few big companies signs up for data

We see sale cost mainly, very apparent, the metropolis in the contrast of the company sale charge from the back and net gain, income, research and development is a few taller.

Sale cost is comparative

IBM and cereal song are had especially representative, to a money earning for IBM need spends 2 money to be used at the sale, fund that sells a money to among them 2 pilose sell cost, investment to go up to the sale is the money on research and development 3 times much; And to Gu Ge, earn 1 quick buck to need 5 wool money to be used at the sale, sale cost that sells a money to have 1 hair only, investment to be the 1/2 of the money that is invested to research and development about to the money of the sale only.

Gu Ge and IBM sale are comparative

SAP, Oracle, IBM, Motolora, these a few are typical 2B company, gu Ge, apple and Facebook are typical 2C company, microsoft, Yamaxun has 2C to have 2B again already.

Besides selling cost Gao Zhi, 2B business still has a characteristic, the consign cycle that is 2B product then is very long: Xiaoguo spent new product of the line on a month in front this description is true, a lot of moment may need a few individual month ability to use new product in producing a course, and after this returns need person specially assigned for a task is in charge of, this brings about B kind the safeguard rate that after the client often pays close attention to the stability of the product and carry out very much, supports -- do not give an issue as far as possible, gave the somebody on problem horse to help me solve really. So the company of business of a lot of 2B besides giant sale team, still can have group of the support after giant carry out.

The double pressure that cost bears after exalted sale and carry out caused 2B professional work again below two characteristics:

Note: 2B and 2C basically depend on here the pull current Cheng that whether the product uses opposite party, the advertisement battalion of song of strictly speaking cereal and Facebook receives much also is the person that come from an enterprise to put in.

So look, after be sold in 2B business and making work existing already again, very reasonable also.

Might as well think again, what is germ?

I feel objective to the germ that go up is information flow problem, no matter carry out hind still is before carry out, it is on one hand transmitting the information of the product to the user, feedback to be done to product developer with use problem in the setting the user again on one hand adjust.

What be if the user understands software 100 percent,, developer understands an user how to be used 100 percent, before needing so onerous carry out apparently very much, worked with carry out hind.

Each segment that the enterprise produces can use phone, but what is never seeing electric power bureau comes over to visit a client to say report, how should be report used.

Wanted to solve the problem that iformation flow changes only so, what can do with carry out hind before the carry out of 2B is very light -- this is gibberish it seems that, internet + early so said.

But the couplet net that I feel pure is far insufficient still, real change wants to begin from producer type.

The person that software exists produces kind two kinds: The mode that shut a source and mode opening a source, shut a source resemble Windows, Oracle, open a source wait like Linux, Mysql.

We are familiar with the commercial pattern of the software that shut a source very much, the commercial pattern that what the key should say here is software opening a source.

Software opening a source is open source not just so simple, important is its production means, the enthusiasm of introducer and code were attracted more " superabundant force " technical personnel is participated in come in, everybody can undertake modification the environment with applying to his in the light of software, one part person is met certain and general revise still can push those who return software advocate cent gives more person to use, the person can be in one part to be in his on source software foundation the experience that compose builds manufacturing system shares everybody.

Code is open, producing a course is open, use setting is open, this kind of means quickened iformation flow to move greatly.

Productivity decides relations of production, relations of production is counteractive at productivity.

Software opening a source most beginning do not have commercial pattern, the person that uses slowly is much, system went up to produce the job, total hope can somebody provides safeguard, this ecbolic original commercial pattern, software opens a source free, the service collects fees, but this kind of mode belongs to manpower concentrated model, cannot form dimensions through the product.

Software opening a source is abstract for the most part a public issue, itself does not contain special business logic, need certain periphery to develop ability to be used at producing an environment commonly so, for instance systematic monitoring, Gao Ke is used etc.

A few users do not have natural resources of so much development, but the value that recognizes software again, at this moment ecbolic pattern of the 2nd kind of trade: Core opens a source, the circumjacent system that collect fees is developed on this foundation.

In addition, as the development of network environment, appeared gradually pattern of the 3rd kind of trade: The cloud of software opening a source serves. To using the firm of source software, direct intact change comes up to the cloud, software need not collect fees even, sell computation resource only, change through dimensions reduce cost to create profit then.

Hind two kinds of trade pattern that resemble razor and razor blade a bit, it is engine free, in the think of a plan on periphery, just those who hit is peripheral software, those who hit is hardware resource.

The person that has commercial head more very much established a company in succession on the foundation of software opening a source. American had a special name to this kind of company: OAS company, open Adoption Software, the interpreter comes over to call open evolution software company.

For instance Databricks, Elastic, Confluent, these companies are built on the foundation that opening source software Spark, Elasticsearch, Kafka respectively.

OAS company follows traditional software company to have substaintial distinction on product development -- the product of OAS still often does not have in the company when building, had used over the client: Spark 2010 year open a source, databricks 2013 the year's harvest stands; Elasticsearch 2010 year open a source, elastic company held water 2012; Kafka 2011 year open a source, confluent 2014 the year's harvest stands.

Can see, OAS company often has a two lag that arrive 3 years relative to its product. Why? Because the product needs two come to 3 years its apply test and verify value, if fruit is really valuable, often had collected a large number of users, establish a company to want into power apparently at this moment a lot of taller.

The next wave that Accel ever had said to OAS is software 2016 (The Next Wave In Software Is Open Adoption Software) .

Software evolution tide

And the Elastic that appears on the market 18 years is test and verify more this one judgment.

Elastic is built on the foundation of Elasticsearch of software opening a source, and Elasticsearch is built on Lucene of software opening a source again. Lucene is the search engine software with an extremely wide application, elasticsearch did his setting to change with use a gender easily to transform, became indispensable big data to analyse a tool.

Respecting Elastic, must mention Splunk, the product that can think Elastic is offerred basically (ELK, elasticsearch, Logstash, Kibana) replace one kind be Splunk, both the setting that face (ITOA) , the solution that give out is very similar.

The core product ELK that differring is Elastic opens a source, the product of Splunk shuts a source.

We will see both development process:

Splunk, held water 2003, appeared on the market 2012, current market prise 18.8 billion U.S. dollor.

Elastic, held water 2012, appeared on the market 2018, current market prise 6 billion U.S. dollor.

Apparently Elastic development wants much faster.

See both money sign up for partial data again:

The partial money of Elastic and Splunk signs up for data to contrast

Sale part is comparative

Both sale / income distinction is not clear, likelihood this just appears on the market with Elastic shop market is concerned, but interesting is both sale / the contrast of research and development, elastic is apparent more cash investment arrived on research and development.

Why to meet such? See Google Trends as us.

Google Trends distinction

The popularity of Elasticsearch is spent a few taller than Splunk appreciably, difference is not apparent, but if we consider both run,accept scale, with Gu Ge the index is divided close with battalion, can discover tremendous and different:

Index of both cereal song divides the contrast that closes with battalion

Elasticsearch is 10 times of Splunk about, likelihood this namely why 1/9 what Elastic battalion closes to have Splunk only, market prise is one of his reasons of 1/3 however, everybody still was full of expectation to the future of Elastic.

Means of development opening a source and public praise transmission can accelerate the rate of going from place to place of information greatly, information travels with exponential level, a good software opening a source can all over the whole world in the fire inside 9 years.

To technical personnel, study opens source software more resembling is investment of a kind of technology, break up at this o'clock turn over demand of each invite applications for a job of big company to also can discover.

Software opening a source can change the sale way of traditional software.

Traditional software often is the sale tells a boss, the boss lets employee go survey, it is the mode of top-down, and software opening a source is employee most discover first (community, network or technical forum are shared) , and undertake survey to technical pursuit with oneself, put forward to use application to the boss then, this is the mode of a kind of bottom-up.

Although at present most OAS company still is deficit condition, dan Kaiyuan software is not short of an user, have an user everything is possible.

The theme of the article is not to discuss how to establish an OAS company, before passing those who discuss source software to commercialize the carry out that whether can 2B reduce too in light of means however, become with carry out hind this -- so far, looking from the principle is completely feasible.

The company such as Microsoft and IBM has had announce grind oneself the behavior of software source code, but it is to answer merely examine and verify or eliminate the people be anxiousing to safety, it is a kind of passivity to open a source.

So OAS rises abruptly the enlightenment that brings us is, whether company of the software that shut a source can score economically gain through opening source code actively?

This kind abandons as careful as company of worth while every 2B software consideration. (article head sends titanium medium)

[titanium media author introduces: Guo Hua, a Liyun holds the position of product manager now, attention technology is commercialized. ]