Cai Jinqing
Cai Jinqing joined cloud group in September 2018, assume president of division of cloud group big China. Before her, open the cloud and do not have this position.
"Chinese consumer has been a market with a the biggest cloud, it is to open Yun Fei to often get a market that value. Because,be such, just created me a such parts, " Cai Jinqing says: "The development dimensions that is in China because of us namely is very very big, fast, accordingly we have demand to follow local partner more, the client that includes to follow us and public have more thorough interactive. The client that includes to follow us and public have more thorough interactive..
Regard global luxury as the group, the assemble below banner opening the cloud Gu Chi (Gucci) , Shengluolan (Saint Laurent) , Bao Ti fine (Bottega Veneta) , Parisian old and well-known family (Balenciaga) , Alexander · Mai Kun (Alexander McQueen) wait for well-known trademark.
Last weekend, cai Jinqing accepted the special report of insurgent news, told about the program that opens cloud group future to be in China, target, regard the part of president of big China division as fixed position with her.
"Do not wish to define oneself world villager "
Cai Jinqing is born in Beijing, undergraduate course is read at major of Beijing University chemistry, overseas accepts education later. 2012, cai Jinqing enters beautiful person to get an auction to go (Christie ' S) , become beautiful person to get the president of the first to be appointed to an office of Chinese area. She gets Chinese area president at was being appointed to be beautiful person 2014, was appointed to be chairman of board of directors 2016.
Holding the position of president of division of cloud group big China while, ms. Cai will continue to hold the position of what beautiful person gets to consult adviser, reach the vice-chairman of its Asia advisory committee. The large stockholder that beautiful person must auction a be subordinate to to belong to cloud group -- Pi Nuo's familial and subordinate Artemis group.
Small gain brief introduction of Cai Jinqing is being written, "Do not wish to define oneself world villager. " she says: "I am born in Beijing, education is accepted in the United States, work in international company all the time again. I feel I am a villager that belongs to whole world village, the group that a lot of have collective viewpoint of value lives together. The group that a lot of have collective viewpoint of value lives together..
Cai Jinqing says: "I see a thing with the angle of a special globalization, this viewpoint of value chooses to my profession, include how to run a company, how to lead a group, it is influential. Because be met finally by the person of viewpoint of value, everybody just can be done together laugh, self-identity feeling ground goes finishing a great job. Everybody just can be done together laugh, self-identity feeling ground goes finishing a great job..
Inside global limits, chinese consumer is the client group with a the biggest cloud
Cai gold appoints greenly, it is a reflection that group opening the cloud takes Chinese market seriously. Newest money signs up for data to show, group opening the cloud integrated income is 2018 annual thirteen billion six hundred and sixty-five million two hundred thousand euro, relatively go up growth of year of the corresponding period 26.3% , among them Asia-Pacific area (Japanese except) contributed the outstanding achievement of 33.8% . In light of the outstanding achievement that lays a brand with respect to the banner, gucci is the main power that outstanding achievement of group opening the cloud increases as before. Gucci sales revenue exceeded 8 billion yuan 2018, exceed the in part that battalion total camp receives, relatively go up growth of year of the corresponding period 30.7% , and the sale of Asia-Pacific area runs win the whole world, growth is amounted to 45% .
After money newspaper is released, is group opening the cloud chief apparitor Fran? Ois-Henri Pinault ever said: " the development impetus with respect to Chinese market, it appears very driving. It appears very driving..
This year in March, the 2018 year that company of favour of advisory company shellfish issues " Chinese luxury market studies " show, sale of whole of Chinese luxury market continued 2018 2017 the growth of record-breaking, add fast achieve the 2nd year continuously 20% , reach 170 billion yuan. In addition, the report points out, 33% what the luxury consumption of Chinese consumer already held global market share.
Cai Jinqing is accepting when interviewing, say: "From long-term in light of, market of Chinese future luxury is very big still. Because fortune crowd scale of China is very large. Chinese district so wide. Original (luxury is consumed) the likelihood is centered in city of a gleam of to mix take littoral, very much now be in second line city, the luxury growth of inland city is very rapid also. The luxury growth of inland city is very rapid also..
Consume main body " population replacement " also will make a new trend. Cai Jinqing is mentioned, "The millennium generation that I feel young special actively is active in this industry, made one one's share. These big trends, can offer the growth with more potential future for China really. Can offer the growth with more potential future for China really..
The mainland of luxury brand turns fall to the ground
Cai Jinqing says he is " the leader of be born " , taking strengthen the target that contacts with this locality partner, government, client and employee, be born opens the cloud.
"What market dimensions develops is bigger and bigger, the leader that needs a be born more " , cai Jinqing says, "Because I feel to strengthen connection, can interact together a more creative idea, technology. The relation of the related side that follows us, partner is safeguarded, can give the zoology environment that more grows quickly to brand creation. Can give the zoology environment that more grows quickly to brand creation..
Be born still includes the digitlization strategy of pair of luxury brands. Cai Jinqing thinks, china is the country of economy of a special digitlization, and digitlization zoology of China differs with international again, accordingly must " will set the strategy of electronic business affairs that is in China according to zoology environment of China " .
Open cloud group to divulge, open the cloud to had passed platform of government-owned net, tripartite and foreword of small letter Xiaocheng to make the digitlization medium of communication of the brand. Partial brand had gone up wire overhead cat, Farfetch, Net-aporter, Secoo, Luxury Pavillion and Toplife. Gucci rolled out platform of electronic business affairs at was in China in July 2017. Data shows, the sale on the line of Gucci grew 70% 2018.
And more important is, cai Jinqing thinks, on the line fictitious space get through consumer and brand communicate just. Cai Jinqing discloses, the advertisement that flies cloud group at present is thrown also more and more on apt line.
On attention line, do not fall on behalf of oversight line. Present group opening the cloud wants to tell the story of good China mainland more, attract more millennium generation. In October 2018, gu Chi combines Mo Ruiji Ao Katelan (Maurizio Cattelan) bring an exhibition " this is in the artist " (The Artist Is Present) , land art gallery of boast of Shanghai beyond heart. Cai Jinqing says: "The culture tide that our brand can lead also is very important, millennium generation of China is so so special, active, have speech authority, influential power. Be in so this respect, our brand is making different attempt, have different collaboration. . . . . . Each market finds right person, do right business, it just can have very good echo. It just can have very good echo..
Can last vogue is brushstroke exceedingly meaning
What is luxury? Cai Jinqing replies: "Luxury is the highest state that human creativity behaves. Choose the most high quality raw material from inside nature, through the mankind highest creativity is designed, make. The brand hopes each luxury, not be general product, it is a kind of manner, one kind creates the expression of the concept. One kind creates the expression of the concept..
And in the program that opening cloud group, prospective fashion field, creativity develops concentration the field at can lasting, and China will be " the crucial key that open can develop plan continuously " . Cai Jinqing says: "China is capable to do not have the rate that has seen with other country, in can develop continuously make a change, in other sphere, we had seen this kind of change. We had seen this kind of change..
Opened cloud group to release data of increase and decrease of the first group of environments 2015. Watch of environmental increase and decrease shows, the effect that group opening the cloud produces to the environment through supplying chain is occupied 93% , 76% what come from the influence of the production of raw material and treatment to hold sum total among them. Group opening the cloud places an end, want to reduced the environmental profit and loss of 40% 2025. And Gucci of banner inferior card already had grass of skin of out of service from 2018.
So, choose environmental protection material, new science and technology of environmental protection of research and development, can you raise manufacturing cost? Can luxury become more extravagant?
To this, cai Jinqing is responded to, "Can last vogue is a good Business (the business) , it is a good investment, because it is final,can have special creativity to the mode of whole business, special overturn sexual redound. Because it is final,can have special creativity to the mode of whole business, special overturn sexual redound..
