Recently, because of advertisement of frequency of a nearsightedness, times of complete cotton of card of inferior of banner of dovish medical treatment lifted public opinion upsurge. This the name is " self-defence art " discharge makeup Shi Jinan tells embedded woman discharge makeup can avoid a gender to invade wait for a suggestion, be pointed to to defame insult a female even, content low common.
On January 8, complete cotton times responds to this incident twice, call video content advertisement originality, already issued a video at present and publish excuse. To this, " Chinese woman signs up for " print article expresses, "The issue involves female security, so serious malign incident, however by the businessman buoyant with so called ' originality ' to say decline, beautification malfeasant, defame a victim, was full of bias, baleful, ignorance. Was full of bias, baleful, ignorance..
On January 10 evening, complete cotton times responds to this matter again, release " apology professions " long article: It is our in-house job error, let do not accord with the line on the brand standard, video that violates company viewpoint of value, disappoint everybody's accredit, hurt everybody's feeling, sequel will be combed seriously and check interior government mechanism, diagnose and optimize examine and approve flow, cleared flaw, further perfect staff grooms mechanism. "I am sorry, we are wrong. We are wrong..
Be worth what carry is, complete cotton times still used what very long space combs a company to found activity of original intention, patent technology, commonweal.
To such an apology article, consumer still does not buy sheet. The netizen speaks apologetic article begin is " I became wrong " , hind civil for " my dishy " , write apologetic article into article of sale conduct propaganda.
Ferment as the abidance of this incident, parent company of complete cotton times is dovish medical treatment (300888) also be affected. On January 7 closing quotation, share price of dovish medical treatment drops 3.94% , drop subsequently range is not distinct. On January 12, share price of dovish medical treatment begins to pick up. Up to afternoon closing quotation, share price signs up for 188.7 yuan / , rise 6.72% , total market prise amounts to eighty billion four hundred and seventy-nine million yuan.
The complete cotton times of 01 fast dilateIn recent years, as the rise of people health consciousness, the market of the one-time product such as pure cotton soft towel or wet towel is approbated degree rise gradually. Current, the price of soft towel of simple case cotton on market is in about 5-20 yuan differ, the price of soft towel of continous of complete cotton times attributes upriver level.
From cotton soft towel begins, complete cotton times opens market of family expenses product stage by stage. According to its an account in one's own words, 2005, complete cotton times grinds independently give out thorn of complete cotton water not to have the craft that spin cloth, use this technology at with fortune medical dressing domain and consumable domain. Of cotton soft towel make have close connection with this craft.
Cloth of weaving of water thorn blame is one kind passes physics or chemical method is opposite a kind when undertake machining and form aggregate of shape of high polymer polymer, fiber new-style and flexible material, the development time that is in our country is shorter, but show high speed to develop posture in last few years, industry crop is climbed ceaselessly litre.
Use textile association data according to Chinese industry, our country was not the crop of weaving cloth to be 5.93 million tons 2018, spin among them stick, pinprick and cloth of weaving of water thorn blame are to occupy than the oldest product pattern, cotton kind industry of cloth of weaving of water thorn blame grows particularly rapid. See from this, downstream demand is exuberant.
To enlarge the market further, complete cotton times opened store of the door below a lot of lines, research and development rolled out sanitary towel, household to take, the series new product such as baby child things, perfect the operation of platform of Internet cable business stage by stage, increase the sale strength to the brand, include to invite star actor to undertake Dai Yan, film nearsightedness frequency advertisement.
Up to now, complete cotton times has more than 260 line to leave store of straight battalion door in the 40 many cities such as Shenzhen, Beijing, Shanghai. Many famous trade groups can see the door inn of complete cotton times, its are famous degree also be able to rise further.
Nevertheless, the price of complete cotton times still makes many consumer flinch. Chen Yu (alias) tell 21 new health the reporter, inn of substance of complete cotton times is very common, but the desire that she did not go in, even if went in, just also ramble. Because the price of complete cotton times and photograph of other and congener product are compared, sexual price compares not big.
Think like Chen Yu value of complete cotton times slants expensive consumer is not little.
In newest apologetic letter, complete cotton times says, "In sale respect we still have very long way to want, need is continuous modest study " , affirmatory " it is alert with this incident, hold to research and development and innovation " . So, sale of complete cotton times and the real case that research and development throws after all how?
Public data shows, before 2020 3 quarters, dovish iatrical operating expenses is 1.36 billion yuan, grow 50.83% compared to the same period, cost of main department sale raises be caused by; Charge of research and development is 342 million, grow 205.54% compared to the same period, cost of main department research and development raises be caused by. Can see from this data, sale is thrown and investment of research and development is expanding ceaselessly. But because not be clear about sale charge to be occupied mediumly in operating expenses,compare, cannot compare sale investment and the size that research and development throws directly. Next, charge statistic is Wu of 3 great undertaking board piece summation, did not disclose occupy specificly than.
Notable is, because the sale channel of complete cotton times includes store of the door below line electrify business and line, operation and administrative cost are higher, because of consumer goods of this dovish iatrical health the cost of sales of edition piece leads year after year to increase by degrees, and rate of cost of sales of whole of prep above company and person of the same trade are average level.
02 the Lu Yibo that appear on the market 3 foldComplete cotton times is card of inferior of banner of dovish medical treatment, also most public place is familiar. Net of official of dovish medical treatment shows, have below its banner " Winner is dovish medical treatment " reach " times of Purcotton complete cotton " , " PureH2B ferry bridge lives " 3 old brands, mix in medical treatment respectively consumptive board piece development.
Among them, winner dovish medical treatment regards medical treatment as the brand, advocate business Wu is in centrally medical dressing edition piece, the product basically includes cut to nurse product, infection defends product, alexipharmic cleanness product. Times of Purcotton complete cotton regards commodity as the card, main in healthy life consumer edition piece undertakes sending force, product line includes what with cotton soft towel, wet towel gives priority to to not have spin consumable and with the spin consumable that dress of baby child things, baby child gives priority to.
Be worth what carry is, dovish iatrical rudiment already was formed 2000, and complete cotton times just put forward 2009 and hold water, but close in battalion above the power that has the latercomers surpass the formers quite.
From medical product get rich arrives extend family expenses product, theoretic say, space of dovish iatrical market should expand from this.
But in fact, dovish medical treatment has had a paragraph of trough in capital market. It is reported, dovish medical treatment ever handed in place and Nasida to hang out one's shingle in button 2010 at was being mixed 2009 appear on the market, but report according to media, dovish medical treatment encountered in American capital market appraise is worth the problem such as low, fluidity difference. In December 2012, the company chooses finally to be changed demesne retreat city.
2016, the company begins to plan in A appear on the market. Last a period of time 4 years, september 2020, below epidemic situation of benefit from benefit from " guaze mask economy " , dovish medical treatment lands field of Chinese A stock market successfully.
From retreat city to arrive to appear on the market again cloudily, dovish iatrical development is not plain sailing. The book of raise capital by floating shares that its release shows, company advocate business Wu is medical thorn of water of dressing, healthy consumer goods, complete cotton is not had spin cloth. Among them, the business income amount of product of category of healthy consumer goods is highest, and occupy than the biggest, it is next medical dressing, and thorn of complete cotton water closes without the battalion that spins cloth occupy than not tall, with former have certain difference. 2019 year, healthy consumer goods realizes battalion to receive 3.031 billion yuan, occupy than 67.48% ; Medical dressing implementation battalion receives 1.189 billion yuan, occupy than 26.35% ; Thorn of complete cotton water receives 292 million yuan without battalion of the implementation that spin cloth, occupy than 6.48% .
Be worth what carry is, arrive from 2017 2019, healthy consumer goods and thorn of complete cotton water are occupied without the income that spins cloth increase by degrees than year after year, especially the income of healthy consumer goods is occupied than and add fast apparent heighten, and medical the income of dressing is occupied compare a year after year to decrease successively. 2020, get new hat influence of pneumonic epidemic situation, medical guaze mask, defend take etc medical defend product sale increases considerably, medical dressing board piece income grows considerably, drive company whole income and net gain to grow considerably.
Report of the 3rd quarter showed dovish medical treatment 2020, the company realizes battalion to receive 9.523 billion yuan in all in before 2020 3 quarters, grow 205.36% compared to the same period; Net profit amounts to 3.15 billion yuan, grow 678.64% compared to the same period; Buckle blame net profit to amount to 3.132 billion yuan, grow 700.24% compared to the same period. To this, the main reason that reports the analysis thinks business income grows is the growth of medical treatment business.
In addition, from the point of the wool interest rate that announces in last few years, prep above of interest rate of wool of consumer goods of dovish iatrical health is medical the wool interest rate of dressing, and both gross profit is led all prep above person of the same trade is average wool interest rate.
Nevertheless, complete cotton times is adopted in epidemic situation initial stage bind a formula sale, in a limited time the mode of guaze mask sale that set limit to grabs got many negative reviews. In addition, because quality sampling observation is unqualified,the guaze mask that place of complete cotton times sells is returned for many times and be reported by relevant superintendency section. 21 new healthy reporters browse the electric business platform of complete cotton times to comment on area discovery, the guaze mask that many consumer mirror his to sell packs pallet, guaze mask to take the issue such as quality difference.
Undeniable is, new coronal epidemic situation is belonged to break out and haphazard. From the point of outstanding achievement of in former years, edition of healthy consumer goods piece still be in dominant position. That is to say, complete cotton times still is the nuclear centre brand that dominant position holds in dovish medical treatment. After experiencing nearsightedness frequency crisis, public praise of complete cotton times glides. To dovish medical treatment, this is the another inflection point in business development process.
Nevertheless, from the point of the history, road of dovish iatrical development is labyrinthian. After disturbance, the sale mode that dovish medical treatment needs to survey a company afresh probably and research and development of with great concentration, sureness makes a product, just have the possibility that redeems consumer public praise.
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