Solemn statement: "Commercial figure " all achieve an article formerly, reprint all must obtain " commercial figure " accredit. Of all forms reprint illegally, include but not pilfer of be confined to turns, did not obtain " commercial figure " accredit reprints behavior through tripartite, all belong to tort behavior, "Commercial figure " will announce " blacklist " investigate legal duty. "Commercial figure " wish to undertake cooperative with the orgnaization that values intellectual property only.
Author: Ren Shangkun
Origin: Commercial figure (ID: Biz-leaders)
Netease placard did not brush screen less. "Ding Sanshi's laugh " it is everywhere is seen more.
Left hand raises a pig, the right hand makes plate. Someone says, in the Internet all corners of the country of rain of blood of wind of raw meat or fish, big boy of this adjacent home same CEO, solemning is the existence of a strange flower.
This not, do a thing again recently.
On June 12, 2019, netease cloud music " pull a hand " ethical brand 3 guns, roll out jointly " series " underwear, have " wonderful comment money " " money of only music loop " , still have " broadcast a paragraph " . Awfuller is, it still rolled out video of wind of a Sha Diao restoring ancient ways, in those days specially good effect of 3 wool money is used quite smoothly.
The netizen leaves a message at this point, "Music can follow underwear cosignatory, this crosses a bound so that broke off fork a bit " .
Actually, that laughs an eye can narrow one's eyes seam Ding Lei, these year steer a boat Netease " do the splits " adept, extremely.
One
"Briefs " is a where enough?
Be in early 2014, "Help me grab briefs of music of set limit to " the activity is brushed temporarily explode friend circle. This is Netease cloud music and beautiful Tesibangwei manufacture jointly " the musical briefs that the universe can sing the first times " . On September 23 activity that day, briefs of 3000 individual character is grabbed inside 3 hours empty, tens of 10 thousand users are participated in among them.
At the same time, people still is in " I am a small birdie " paragraph and " will be gone to continuously continuously " hesitate between paragraph briefs not definitely; Across, great undertaking of Ding Lei that raise a pig intense. At that time, "Fourth home pig " appear on Netease dining room already, of before this a few months " new boast swims on the west 2 " on the news briefing, to acknowledge old player, netease still sends 4 pork publicly to serve as largesse first. Netease government expresses, missive " the Tang Dynasty monk flesh " for custom-built edition, you Dinglei is approved especially. But this leaves " Ding Jia pig " appear on the market formally peddle to still have two years between half.
After all, it is OK that Netease returns wood to have at that time " sell the meat " place. There is an attempt more previously but all announce failure, fourth Lei wherefrom year begin to send force report business again, tone comes veteran Zhang Lei is in charge of preparing Netease take an examination ofing to pull -- one crosses platform of condition cable business. But business of cable of at that time is not the pig on blast tuyere already, clean out treasure, Beijing east deep ploughing 10 years long. Nevertheless, ding Lei also is not be seized by a whim, he considered have 3 years, take an examination of to 2015 pull ability to go up formally line. Accuse to taste, the principal below Ding Lei chose self-supporting.
Of course, one's deceased father pull follow to sell the meat and do not have what to concern directly, wanting those who say connection is the closest still was April 2016 " come up out of land " Netease is severe anthology, use ODM (original design manufacturer) mode, link reachs brand excessive price among eliminate, advocate push price of high quality, tall sex to compare a product. A year of time, yan Xuanfa exhibits a 9 large category, SKU from trying operation 30 many increase 5000 many. In know on, netease employee says " Ding Lei is doing electric business with the spirit that raises a pig " , even, boss can a filar socks that sees the schoolgirl goes up personally is 80D or 180D.
The end of the year, "Fourth home pig " in severe anthology open carry out first, 1 minute of seconds are smooth. Look in Ding Lei, the core of electric business is in " business " and be absent " report " , he expects to electric business all the time quite tall, ever put word " with 3 to 5 years of give somebody a new lease on life a Netease " . Cause bad still to say, anyway the flesh has the land sold.
Annual Internet summit also can become fourth boss to take the place of goods. Old man people more " did not see its pig, hear its name first " . As Amphitryon, fourth boss asks a hutch personally be the chef, those who work hard " special pig " it is by 2015 most went up first old man people mensal. Look, "Fourth home pig " not negative great reputation. Old man people in succession platform.
Actor or actress Gu Yongqiang evaluates cruel author: "Ding Lei's pork is really pretty good... oneself son likes to eat particularly " ; Associate CEO Yang Yuanqing is told, "I can prove, ding Lei's pork is really delicious " ; Sina president holds CEO Cao Guowei concurrently is on small gain agitato says more: "Listening to a certain number of pigs that fourth Ding Yang took eventually after year, my chicken froze a long time! My chicken froze a long time!!
This year, it is easy to raise what? Maintain health of body and mind to let a pig, fourth boss deployed person specially assigned for a task to nurse to its not only, boil meticulously make feed, still found a place for on pig body sensor, wifi of pig farm inside and outside is enclothed completely, acoustics the four seasons surrounds, special of Netease cloud music " big plate of universe of black pig of Netease flavour center " different breed, different period of time is broadcasted circularly. AI intelligence photograph accompanies the left and right sides.
Be oneself " on the palm bright pig " , fourth boss is more personally supervise the manufacture of " I call a pig floret " only music. "Pig floret " the name that is the bud of earth of an earth bud that he has to oneself pig, factory of Netease of person of all corners of the country is beautiful. He is additional scale cover " black pig A is beautiful " expressional bag, regard the cartoon of floret as spare time from one's main work to attend to sth else, in small letter the anger in chatting setting brushs existence to feel.
Netease hand swims " handsome female ghost " when direct seeding of total end of the year final, fourth boss is carried " pig " come on the stage, with guess of chip in of male god Yang Yang. By 2017, pig floret presses an axis to appear on week of Shanghai fashionable dress again, "The pace of attrition, attrition, black pig, fashionable vogue is the most fashionable " . For a short while, pig floret became the son with the most beautiful Netease.
"Aha / I am life wins the home / Yang Yang presents a flower for me / 3 stone boss or my father... "
With Netease Slogan, love " do the splits " Ding Lei also thinks redefine pig: Do those who have an attitude " Hei Fumei " .
But, the word says again, from in those days " handsome female ghost " the hand swims warm-up of early days conduct propaganda looks, the IP with the most dazzling Netease still is not 3 stone boss to not be belonged to.
Two
That is a lunar black wind is tall in the evening, "Netease building is hit by 7 men be bungled " , origin is come from unexpectedly " Ding Lei owes a person a girlfriend " .
Before today, people still is enmeshed in " tomato fries an egg " in affection eddy, the following day (2017.11.3) one big early, the H5 of Netease captured the friend is encircled. Regard company flagship class as IP, 3 stone instinctive quality goes out act, with what because play a hand,swim and fail to marry a young married woman 7 calabash child develops an universe form close-fitting fierce fight.
Final, it is a company division to issue each old product is not had seam embedded, fourth boss " become vivid greatly pig " change brand thing equipment to use up number to apparel, not hesitate by fit child is pressing the calabash after to hit.
This costs nearly 4 months, gross the H5 whole journey of 3 minutes of bells is buried stalk, save cost of next on 100 million advertisement in order to destroy the stunt of childhood forcibly for Netease. Of Ding Lei doing funny temperament also is take in everything in a glance. Go up line that day, h5 video PV passes 1 million, keyword " Ding Sanshi " small letter index rises from the 0 violent wind before to 41872, "Ding Lei " PC+ shift carries Baidu to search an index to also appear nearly 30 thousand peak value.
The last few years, say with respect to phonic sound from time to time in those days portal Netease unreal turned ad company, this kind droll taking off temperament happily is to get flower of heaven and earth really, suck boss spirit to enrage.
Be in likewise 2017, netease cloud music counts dot support the tear in highest, jab nod the 5000 song review that full of chamfer orders, stick full Hangzhou subway a line and station of subway of river hill road, music of so-called Netease cloud " table of the strongest language " . Look, whole railroad car is the red of bright blind eye completely. In " do the splits " old driver fourth boss leads, netease crosses a boundary hard go no further.
Afterwards " division of yin and yang " partner sea flying silk " complaisant silk slips " hind, achieve spring breeze of appeal brand Netease and cooperation of Teasoon of drink of business affairs tea formerly, opened domestic theme to be " the 18 drink that ban tea " show inn quickly, product of different spring breeze of of all kinds of correspondence of tea drink taste, pictorial " corrupt and not common " , cerebral hole can weighs Qing Ji.
Speak of " spring breeze " , some people or one face is muddled force. It is the earliest can restrospect to 2015, will be in a company in May in those days in-house project approving, matrix is Netease mailbox group unexpectedly. But two years of time, spring breeze is close and do not send, just calculate a knot to give great achievements till 2017, for firm full Netease of 20 years old is displayed went up portion largesse.
Autumn harvest time just passed at that time, summer heat gradually subsidise, programmer section before today (on October 23) , " spring breeze " blow, it is used pure achieve mode formerly, pure and fresh, elegant, literary, with brother there is kind of frigidity to draw wind quite like Yanxuan. This is the product of a joy making a person really, hooked up in backstage Ding Lei much day heats up search personally.
Nevertheless, that often says " do not be fond of with content, not with personal Bei " fourth boss or heart breed great undertaking to the world.
At the beginning of 2018, " terminator 2: Adjudgement day " the race site of super league matches, announce of Netease game officer " river cropland flying chicken " fowl-run holds water. The government is responded to at that time, its are Ding Lei and Wang Xing of beautiful round CEO's individual to invest a project only, be not company business category.
River frog produces lowing county of Fujian Longyan mayor formerly, it is 5 big chicken of world are planted one of. Weather eye is checked show, river cropland flying chicken (long low) limited company of development of agricultural science and technology currently holds the post ofKui of president of agricultural career department by Netease warbler spring allows to accuse a large stockholder, ding Lei, Wang Xing is held each 9.5% .
Raise a pig to raise chicken again, grind 10 years end blindly " flower " . Do breed, fourth boss is serious absolutely. Went 20 years, netease did not blossom corporation of form of a platform, also fail to sit have application of class of a killer, subordinate and a lot of product is battle severally, discharge becomes closed circuit oneself, unlike is other Internet company is planning always in that way to come to the user go. Became nowadays, sheet is carried not dread, the organization suffers a defeat.
The outside often has this kind of doubt: "A what company is Netease after all? " to this problem itself, ding Lei is not agreed with. He is early had given out to reply before 10 years: "It is so important that is alleged direction gotten really? When you ask an enterprise is what company, you do not understand really to the enterprise. Nuojiya makes lumber make one's fortune, suo Ni sells electric meal Bao name. " ①
He values company culture more. Although this kind of culture is hit,issued deep father brand.
Three
The good student on traditional sense, be not Ding Lei.
But he is exceeding and self-confident. When the university, he feels he is reading for knowledge, more important, he learned how to think. Be interested in course to go up, his self-confidence compares any classmates even teacher, be close friends. He likes the computer, and his major at that time is microwave communication.
1993, ding Lei of 22 years old was allocated accepted at that time best unit. When facing telegraphic bureau building, the Zhang Xiaolong after a year feels his unlike in that way " asphyxial " , ding Lei is received left this iron rice bowl-a secure job, but what he works is not comfortable. He begins to write a few small programs, in colleague eye " not attend to one's proper works or duties " . A year of time, he read material of a lot of English, do understood former not very clear Internet principle.
More and more know how things stand and feel confident of handling them is angry, also more and more the depression that suffers an unit hard. Ding Lei of 25 years old runs to Guangzhou alone. Established 1997 before Netease, he changed two jobs early or late. The technology, Ding Lei that has idea is afraid of is the ambition that only housekeep ability allows so that next that freedom unruly.
He is Chinese Internet is stationed in formerly civilian, it is the earliest a batch of engineers that use UNXI and LINUX system adroitly. The development with inchoate Netease has great concern with Ding Lei's self-confidence, he feels to compare him to understand the way of Netease more without the person. With the word of Netease vice-president Li Yong is told later, "Ding Lei is a person that knows where money is. " ② but have an insight into this kind to be not again it seems that painstakingly.
Get short message rise in value to later from the earliest Internet portal, arrive again business of Netease pillar game, ding Lei walks on the dot, and had held out the Internet cold winter at that time smoothly. Guan Guoguang of Netease tall canal tells before: "In Internet industry, know a product not to know technical person only, do not have too great future; Know a technology not to know the person of the product only, also be nevertheless outside bag engineer. Ding Lei accomplished the union of technology and market. " face a reporter to interview in those days, ding Lei says politely, "You do not know a business, also do not know entrepreneur, you do not understand scientific analysis and commercial intuition are very important. " ③
2003, ding Lei of 32 years old becomes Chinese head rich. Netease was experienced to stop internal conflict of card, answer card, group during. With a lot of old man, it is when the company is the most difficult, he also wants to sell Netease. Helped the Duan Yongping that spells great Huang Zheng also become Ding Lei's noble that later.
Nevertheless, all the time the Duan Yongping of hold Netease stock was shared publicly 2018 say, he sells the share of Netease basically, "Ding Lei is a big child, so much Qian Fang is not at ease in his hand, although share price proves I am likely,sell a fault. " do not have method, this fourth boss that often does not press a road to give a shop sign works to see interest completely sometimes, but commercial intuition allows extremely again.
After Cheng Shoufu, ding Lei has a place at a draught " spellbound " . 2004, he does obeisance to Tie Tao of Deng of leading authority of doctor of traditional Chinese medicine to be division, study a traditional Chinese medical science. Later, he often reads aloud again " moral classics " , both advocates natural, do-nothing. Man is born in intellectual family, his home town Zhejiang is acted according to changing also is culture of a squire and Confucianist spirit involuntary discharge of urine put grumous place. To traditional culture, ding Lei be influenced by what one constantly sees and hears.
See Netease some closer year product: Music, hand swims, electric business, open class, absolutelied refuse to, eat fully, each is delicate but pat slow partly again. Ding Lei ever was company culture appearance: "Slow and steady, dedicated, work with perseverance. " change nevertheless a few leave one's post became mostly over there the colleague " conservative nearsightedness, lack is long-term eye " . ④ Ding Lei feels company action is OK slow but the strategy must correct, self-important he is not concessional appear on directional judgement accident, go up somehow this also makes Netease always follows at the back to go.
From young when, he has technical belief, be certain the product is from beginning to end king. Wu Xiaobo is told when accepting character magazine to interview, ding Lei is the believer of an Internet, the person of a for interest job. Later, wu Zaiyi archives carried again in the TV program sentence: "Chinese head is rich I had seen 2/3 probably, answer missing neither one is joy... Oh, have, ding Lei is not bad. Ding Lei is not bad..
The proposal that the Ding Lei of natural disposition lax in discipline connects a young married woman did not hear when marriage is worn installing. ⑤ makes music, he is black glue has a fever friendly, broadcast the UI that the interface imitates black glue disc that, himself decides rotate speed to be debugged repeatedly. He has 31 songs sheet, appear and disappear with the identity of Netease UFO in cloud musically, install the song that benefit likes to everybody.
Lei Jun says: On blast tuyere, the pig can fly; Ma Yun says then, wind stopped, most what fall down first also is a pig. Ding Lei worked with blast tuyere the thing of honest not big relevant: Raise a pig. Nevertheless, he also is learning Lei Jun. Lei Busi wants to make a mobile telephone with the means of Internet, change Chinese manufacturing industry; The fourth boss that does not have God package thinks the means that uses Internet raises a pig, innovatory aquaculture.
Say civilian it is a day in order to feed. Can true where taking money pay attention to sexual price to compare?
Namely " floret " indeed disadvantageous appropriate.
Reference material:
① " Ding Lei: Pat advertisement to also be side old boss for Chinese telecommunication " , chengdu daily, 2009.7.16.
② ③ Zhang Huan: " Ding Lei not be puzzled " , southern content weekly, 2009.6.11.
④ Xue Fang: " Ding Lei holds a knife: Netease sails a comfortable area " , tecent deep net, 2019.3.4.
⑤ Zhang Zhuo: " Ding Lei is fatalistic: Come out to mix, should return sooner or later " , character magazine, 2014.12.10.
* head graph buys consider oneself to become aware China
The illustration in article is video check scheme
