Right, the quality of clothes of a few brands that you mention is opposite difference, these brands have a common name to cry " quick style " .
From 6 years Zara enters Shanghai Nanjing the road opens a store on the west, 7 years H&M opens a store into sea route of Shanghai the Huaihe River, come 10 years these fast fashionable brands are mixed as commercial real estate in China the horse race of high speed dilate of shopping centers encircles the ground, made the huge base part that our dress consumes. And consumer from be opposite at first of these ab extra brands chase after hold today's rational look upon in both hands, the exhausted state that this one mode also shows a market slowly and public praise are negative quality.
The core of quick style is " fast " , time of the money on the representing is fast, tide of prep close behind and low. On money time means development of inventory turnover, product quickly to be close to sale season more, developing when season even. And popularity shows these brands do not create style, it is fast and duplicate vogue only. The base with low price is the whole world those who supply chain build, low labour force brings up lower price.
Very simple, what need in you is cheap from the back, it is the supply with opaque whole world the bag of layer upon layer cent below catenary, acting plant business reduces the profit that cost assures he is scanty further only to accept the order, and this link appears very easily quality and safe problem. A typical case was on April 24, 2013, bangladesh capital amounts to calorie of suburb Sa to cover with tiles Er is pressed down " the shopping centers that pull offer " (Rana Plaza) produced building collapse event, many 3000 workers that working in the factory that make the clothing when the accident confronted disaster, spot die in an accident person amount to 1100 much people, the person that get hurt exceeds 2500 people. This tragedy is called up to now the biggest garment industry is catastrophic.
As global brand acting labour is produced cheap one of countries of the biggest outlet of dress, this should be the commercial square of 6 buildings originally, transform the workshop edifice of 9 buildings by owner do sth without authorization, sublease gives the small-sized dress with much home meager gain acting plant. This incident place drag in arrives, mango of brand of fashionable dress of the Inditex of the parent company that includes Zara, Spain, England is cheap and fashionable J.C.Penney of shopkeeper of Benetton of shopkeeper of dress of Matalan of brand of brand Primark, masses, Woerma, Italy, United States is waited a moment. Be opposite in consumer the requirement backside of low price, it is the reality of factory of sweat and toil and not qualitative even check.
Fast fashionable brand also is not treat as the same, for instance the itself of parent company Inditex of Zara is the person propose form of quick style, the competition ability that its get on in mode is other trademark cannot contend. A forum attending to favour listen respectfully actors or actress Liu Jingzheng of garment library boss speaks of before I am early is to hope to actor or actress garment library becomes Gap at first such enterprise, actor garment library locates Yugaopin pledges later with low case, the commodity that is a center with the handpick main fund that snaps goods without be in short supply is formed. And China is having first-rate cooperative plant this also is a main factor, so relative to character, the brand of actor garment library still belongs to quality to have assure. As to Gap, it is generation to regard those who sell a site as to have brand shopkeeper oneself commodity of sportswear in a popular style, in recent years the product lacks appeal more and more, satisfy consumptive market of change hard.
