Economist makes off year be in in say on forum of theme of Europe society responsibility, a lot of people and company, meeting the social responsibility the enterprise, be equal at doing commonweal, this is one kind is opposite actually " responsibility " misunderstanding.
He cites if management learns Great Master Deluke, say, actually, the purpose of the enterprise has only, that creates a client namely. To achieve this goal, the enterprise has and only two basic function: Sale and innovation. The purpose that organizes existence provides some kind of distinctive service for the society namely, exceed the social liability of this limits, if the likelihood is abate,perhaps damage the performance ability of the enterprise, that controller must give refuse.
In other words, the responsibility of the first society of the enterprise, be with as far as possible low cost provides product and service for the public. If do not do this, no matter this enterprise does how many commonweal, it is irresponsible enterprise.
Next, provide product and service to can give a society, the enterprise should satisfy the requirement of the employee that includes governor inside. This is the responsibility of the 2nd society of the enterprise. Satisfy the requirement of employee, it is to should let employee receive economic income not just, still include to want to help them find them development space in the enterprise. Xu Xiaonian says: "Employee is not the tool of enterprise implementation profit, however the purpose that the enterprise exists, character of place of Kang De of philosopher of Germany of no less than, the person is purpose source. The person is purpose source..
Look in him, two preeminent China companies, china be and Alibaba, going up to the set of mission viewpoint of value, actually very much the same. China bed company viewpoint of value is, it is a center with the client, in order to struggle person for this, insist for a long time to struggle difficultly. Alibaba puts forward, client the first, employee the 2nd, partner the 3rd. Two companies are emphasizing client and employee. Emphasize client and employee, not be to say gain is not significant, "What De Luke admonishs repeatedly is, profit is the result that the enterprise performs its society duty, be management efficiency measure, the mission of enterprise of and rather than. The mission of enterprise of and rather than..
After responsibility of the first society and responsibility of the 2nd society, it is the responsibility of the 3rd society of the enterprise. The responsibility of the 3rd society of the enterprise, when interacting with social happening when the company namely, need consideration and assumed responsibility. When the performance that follows an industry when responsibility of the 3rd society produces contradiction, the generation in producing a course for instance pollutes a problem, at that time, de Luke says, best method, be can turn the solution of the problem into a new company business. For instance, turn contaminative solution into environmental protection business. Next, it is to abide by superintendency law. Finally, if enter ambiguous zone of law, so, the enterprise should follow a standard, in the process that completing him mission namely, wrong other people causes harm.
Above is economist the theory that Xu Xiaonian ties Deluke of administrative Great Master, the definition to enterprise society responsibility and differentiate. The first first step of enterprise society responsibility, it is the product that offers public need for the society and service; The 2nd first step, it is to be employee to create income and individual development vacuum; The 3rd first step, it is the construction that takes an active part in community.
