Tiring-room has a young associate to spit groove to say:
Hear user operation is particularly arrogant force, graduated then of one mind is going straight towards this post to apply for a job.
Worked hard circuit, before two Zhou Hao nots allow to enter office smoothly easily, position is some appears on the market the user operation of the company. (sound pretty good still, yes? )
Like that goose, do truly, ability discovery, simply of hole be no good, not be to add user small letter everyday all sorts of accompanying a little, it is N group inside answer doubt dispels doubts, take off alive " online customer service " , still wish 24 hours on-line the sort of!
Confused to cry, know far from next how does the route go, how can ability enter the right path truly?
Tell the truth, very feel distressed small lovely experience, in real work, this kind of phenomenon is not scarce, we have how many person to carrying the name of user operation on the head, dry is the job of customer service however.
Everyday the job is trifling, do not grow adult is, value sense is short of break, if things go on like this, at oneself character, be immersed in blind business, in ego suspicion, at the company character, you can be changed by the brim gradually, the job can be replaced at any time, fall into disuse even!
So, is user operation true so horrible? Not be!
Miserable is those only, never make clear the person of value of Hunan user operation truly! Always the fault becomes the following those who become user operation is all:
1) establish a company group, dynamic society group
2) safeguard product core user
3) undertake recall of user of prediction of a person's luck in a given year
4) concoctive activity promotion is active
. . . . . .
If you also had encountered similar problem, meaning you is practitioner of a simple (insert a mouth: Namely so called customer service) , the job can be replaced at any time, because you just saw an iceberg one horn, and more the user operation method of ground floor and core is to be short of badly those who break.
Internet the second half, will from " discharge market " step by step transition comes " the market that put an amount " , at that time, the advantage of user operation was shown gradually.
Will tell from user dimensions, when user body amount is smaller, we can rely on a company teeming and neuter operation, send through pushing, interactive, answer the service such as doubt, make the user is finished pay cost to change wait for a series of movements.
But arrive greatly when user system capacity when certain level, the energy of operation personnel is finite, at that time user operation more deflection strategy side, have an user for instance statified, will promote efficiency.
From the point of product phase, need undertakes administrative to the lifecycle of the user, face different level user, according to user data, make user picture, analyse them why to pay fee, why to pay fee, reason of prediction of a person's luck in a given year is what is waited a moment, should take the operation step of what specific aim, namely the essence of life that we say refines operation.
And above these, to the user operation ability of operation personnel the requirement also is met taller and taller, this is a challenge, subsequently and come, also be good luck.
Conveniently leafs through website of invite applications for a job, the compensation of user operation talent also is to have competition ability very much.
The compensation 12~25K of user operation
Apparent, only those systems mastered an user statified the sweet pastry that the talent with method, user politic guiding can be Internet industry.
So, to operation associate, learn the promotion method of user value and skill, it is at present investment yields to choose than growing highestly.
Accordingly, we decide to develop course of this user operation, the control with will help great master better the substaintial principle of user operation, take roundabout way less, make the rare gift lacking a person that has high pay, the company that also allows oneself at the same time is more valuable.
, the system masters user operation skill.
↑ ↑
Suit a crowd
Be engaged in the classmate of user operation,
Promote more pressing young associate to data especially.
Why is this class worth you to learn?
1) sexual price is compared tall, course is practical strong
The user operation course of the systematization on market is at present little little, only course is not ask a price of all over the sky, it is float lacks depth at the surface.
This course is sexual price compares extremely high user operation courses, course is practical strong, no matter the product user dimensions of your operation has how old, you can find train of thought from inside course even but direct answer used method.
2) outside developing the adviser's fact to hold a dried food to be opposite first, course is announced
To study method of newest user operation and case, we used the product that quantity Top 200 carries in using the market almost, candy beans App (day work close ten million) Xie Xiong of @ of advanced operation director also participated in Jin Long of @ of operation chief inspector, Tecent curricular delibrate and development, go out to make most easily the content frame that operation person absorbs, we are right of whole course frame build repeat derivation 5.
Curricular adviser introduces:
3) content system is comprehensive, last a period of time counts month of elaborate burnish
The knowledge that user operation course covers is nodded too numerous and jumbled, to complete the development of course of this user operation, we develop a few months of early days last a period of time, to operation company thousands of student undertakes survey, at the same time contrast analysed market to go up almost all the course related to user lifecycle and article, undertake combing building to content frame.
4) understanding user operation is substaintial, dig user value greatly
In curricular development of 65 days, what is the essence that are we pondering over user operation all the time?
I want to be able to tell you the answer now.
Bring data growth to differ through hypothesis and experiment with Silicon Valley hacker, user operation is by a process that sees outside introversion, of attention is the value growth of each user in the product, and those operation that can help an user grow are politic. User operation essence is to let the direction that the user appoints along platform grow, realize the promotion of user value then, the promotion of company income.
So, how can we just accomplish user value promotion?
Be to chat with every user? 10 users are OK, 1000 users are OK also, but arrive after 100 thousand user, the means of user of this kind of traditional understanding can be out of order. Face 100 thousand + what your need becomes the user is an user statified, in the light of different user group group use different value to promote strategy.
This course can be axes with user lifecycle, explain an user the commonly used method such as model of value of hive off of statified, user, RFM, politic field leads in the user besides inform core operation principle, since still matching, from the box Ma Xiansheng, wave surprises date of big fish of net, UC, spell great, little red book, know, be fond of Malaya to wait for product of many 20 Internet, case of operation of nearly 100 users undertakes analytic.
Last paragraphic " user data is analysed " be the key that be born of user operation course carries out, we should be the amount to on market can not analyse user data more the operation course with process white explain.
In the meantime, pass data to understand an user to let everybody can be accomplished truly, we still took out operation to study the data with real company is carried out for everybody, and gave out detailed answer is analytic explain.
5) curricular outline is as follows, consult for everybody:
Who suits to learn this course most?
Suit new personality of operation of tall growing sex, the person that have experience of operation of 2 years of above, want or had become chief of company operation direction (father) young associate undertakes study.
How to learn course?
1) study pattern:
3 months are online course (Tuwennei is allowed) + 10 days of companies group aggrandizement assemble for training.
1 pair of 1 exercise comments on ① , supervisory study, course develops join a regular shift or class of whole journey of teacher, classmaster.
Class of ② small letter communicates group, educational inspector of many senior and professional assistant.
③ group PK learns, drive has money reward.
④ student evaluates: Learned to be able to be used
After paying cost to sign up, you may need hep skill to train battalion study mode:
1) training camp mode
Graph language courses learns (blame frequency) + group inside play card + case is analysed / topic discussion + exercise actual combat + the adviser was judged 1 pair at 1 o'clock, answer doubt + assistant educational inspector
2) training camp price
499 yuan, camp of every skill training predicts recruit students 100 people, the forehead stops namely completely.
3) the classmate that pays fee successfully, must add @ to learn bully darling is a good friend, will pay check scheme to send her, baby is leaving battalion to gave you exclusive number that day, pull you to enter study company group.
Skin one
If feel training camp is helped somewhat to you, the welcome recommends the young associate that promotes operation capability to the hope.
